Beauty in Heritage

At Ulta Beauty, we celebrate and acknowledge the diversity of the Latin American and Hispanic communities. We're spotlighting the unique cultures, traditions, histories, and the inspiring leaders paving the way.


Inclusivity, sustainability, transparency— Elaluz has it all. Think: products made from high-quality clean ingredients that are simple to use and leave skin glowing.

Rizos Curls

Healthy, defined, voluminous—say no more. Every product in this hair care line embraces and celebrates the beauty of curls, coils and waves everywhere.

It's a 10

Feeling good about your hair should be easy for everyone. It’s a 10 professional hair care products provide exceptional results designed to deliver a combination of 10 benefits - all in one bottle.

Better Not Younger

A brand that understands aging hair needs a little extra TLC to look its best. Their 100% vegan products are designed for healthy, strong hair.


LOLI Beauty is on a mission. Clean up beauty—starting with their ingredients. The brand uses organic, upcycled superfoods. Nothing less, nothing more.


Axiology is a planet-first beauty company. Our Balmies are a representation of that, the first package-free, multi-use makeup products!

Paco Rabanne

Striking, dating, light-hearted and provocative, Paco Rabanne’s fragrances have an exceptional power to leave a strong impression on everyone’s memories and become cultural benchmarks.

Carolina Herrera

A refreshing journey of the senses, Carolina Herrera fragrances are a symbol of timeless sophistication, evoking the luxurious scents of Mrs. Herrera's Venezuelan youth.

We believe that beauty is for everyone. And as the leader in the industry, we’re committed to using the power of beauty to create a more inclusive world and bring to life the possibilities that lie within everyone.