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Here’s why everyone loves Charlotte Tilbury

From red carpets and magazine covers to your beauty bag, Charlotte Tilbury and her brand are nothing short of iconic. Read on for the Charlotte Tilbury story—plus behind-the-scenes info on 6 of her most-loved products.

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Whether you’re a huge fan and shop Charlotte Tilbury frequently or are new to the brand, we wanted to take a moment and share some of the inspiring events and ideas that lead to the beloved and buzzed-about brand. (Our team cannot contain our love for Charlotte…or our excitement! Check out what we’re buying here.) From her creative childhood to becoming a beauty game-changer who “empowers everyone to be the most beautiful version of themselves,” here’s what you need to know about Charlotte Tilbury.

Who is Charlotte Tilbury?

A muse. A legend. An icon. Charlotte Tilbury is a world-renowned makeup artist and the Chairman, President, Chief Creative Officer and Founder of Charlotte Tilbury Beauty. For over 30 years she’s created looks on celebrities and top models for red carpets, runways (up to 40 shows a season!) and editorial shoots. She believes in “the magic of confidence” and that if you “give everyone the right makeup, they can conquer the world.” And we couldn’t agree more.

Charlotte was born in London and raised in Ibiza. She grew up surrounded by artists, musicians, actors and writers. With her father, Lance, a painter and mother, Patsy, a fashion producer, she always knew she would pursue a creative career.

There were two key moments that really inspired her decision to work in beauty. The first was meeting legendary makeup artist Mary Greenwell when Charlotte was 11 years old. The second was discovering the power of makeup after she started wearing mascara at age 13. “I instantly felt confident and empowered. I was walking a path toward makeup artistry.”

The rest is history.

Is Charlotte Tilbury at Ulta Beauty?

Yes! We’re beyond thrilled to offer Charlotte Tilbury’s amazing products to our guests. If you’ve been wondering where you can buy Charlotte Tilbury makeup and skin care, we are proud to say that you can find them in Ulta Beauty stores and on

Why are her products so popular?

Because they’re amazing! But seriously, they are innovative, easy-to-use and make it simple for even a beauty newbie to create runway-worthy looks. Here are some of her most iconic creations—plus the stories behind them.

Shop Charlotte Tilbury Charlotte’s Magic Cream

Charlotte’s Magic Cream

Charlotte originally began mixing her own ‘magic moisturizer’ backstage at fashion shows to transform the look of models’ who had tired, dehydrated skin. Everyone began calling it an ‘Instant Miracle Turnaround Cream’.

Shop Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk

Lip Cheat Lip Liner in Pillow Talk

This lip liner is the world-famous nude-pink that started Charlotte's Pillow Talk phenomenon! It is the ideal shade to create dreamy, fuller-looking lips in seconds.

Shop Charlotte Tilbury Airbrush Flawless Finish Setting Powder

Airbrush Flawless Finish Setting Powder

Charlotte’s Airbrush Flawless Finish Powder features nourishing ingredients that help prevent excess shine and brighten the look of your complexion. It is her go-to beauty secret for a soft-focus effect.

Shop Charlotte Tilbury Pillow Talk Lipstick

Pillow Talk Lipstick

Charlotte launched this to give all women what she calls ‘the most beautiful lips of your life’.

Shop Charlotte Tilbury Hollywood Beauty Wands

Hollywood Beauty Wands

Even before contouring was all over social media, Charlotte created these (the original contour and glow wands!) so everyone could have a candlelit, sculpted effect.

Shop Charlotte Tilbury Airbrush Setting Spray

Airbrush Setting Spray

This was designed so you could have the best makeup day, every single day. Airbrush Setting Spray weightlessly primes and sets makeup for up to 16 hours. It also smooths, blurs and creates an airbrush finish.

Looking for more info on Charlotte Tilbury? Check out this sculpted cheek tutorial or head to our social channels for lots of inspiring Charlotte tips and tricks!