Beauty in 2 hours or less—order online, pick up in store.

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Get ready for a hair transformation!

Get ready for a hair transformation! Our NEW Full Rescue Liquid Mask + Pump and Plump Root Primer are exclusively available at @ultabeauty.
Experience the elemental power of science and nature: our Pump and Plump Root Primer delivers 3X more volume*, while the Liquid Mask offers serene, instant conditioning in just 8 seconds**.
Have you had a chance to try these fresh innovations? Let us know below!
Pump+ Plump Primer vs. non-conditioning shampoo
*Liquid Mask vs. non-conditioning shampoo

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