Beauty in 2 hours or less—order online, pick up in store.

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ULTA PLAYED US

They made us all believe we actually had a chance. We took time off work, they told us that everyone would have equal chance at getting a ticket. One ticket per transaction per person. I made it through the que and it asked me for a registration number. Come to find out, the whole damn thing was rigged. Why do that? Why not just advertise the event as something rare that is basically a lottery to be chosen. I’ve been a diamond for 2 years, and taking my business to Sephora. Sephora has better customer service anyways.

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Mascaraandcurls
Yup they lied! And now they’re doubling down by not even acknowledging how upset their customers are lol it’s really a joke
1/23/2026