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New UBW Question
Okay, I have a NEW question that I don’t believe has been asked before and someone actually may have an answer or some insight to. To be clear, I want to go to UBW, I took the day off, marked calendars, have notifications turned on etc please don’t tell me I don’t need to go with a question like this bc its not a question built on disinterest in going. I’m wondering kind of what the point of UBW is? Like 200 brands giving free stuff and a swag bag is amazing, but is it in the hopes people will post about the products to sell more, or is it just for funsies and something different for the average person? I hope that kinda makes sense what I’m asking. I’m just wondering if the goal of...
2 likes
4 commentsYes it’s all about marketing
1/1/2026
Companies can budget millions of dollars in marketing and advertising. They are reallocating those dollars in different ways. Word of mouth is the best way companies can promote their products. So yes this is a big marketing event.
1/1/2026
Ulta Beauty World is a one-day event created to bring our community together for a day filled with excitement, connection and unforgettable beauty moments. Connect with brands you love, explore exclusive experiences and discover what makes beauty feel truly special.
1/1/2026
I am new to Ulta. This is my outlook on this event if I am able to go. The products that I may receive will be new for me. No way can I afford to try all of them. This will give me the chance to try their brands and see what works for me and that I will continue to use and promote to my friends and family. The things that I cannot use or does not work for me will be passed among my friends and family to try. This will also give the brand a chance to work for another and get another loyal customer. if not most of these I would not try or pass along for others to try.
1/1/2026