Never been before- questions

Ticket includes $1,000+ swag bag, and samples / sometimes full size products that the brands have at their booths. Some booths are also interactive so you’re also paying for the experience. You will also have the opportunity to purchase other products from brands if you like but that isn’t included in ticket prices. You have to purchase the Ulta roller bag separately $50 day of the event during registration. I’m not sure about the food question.

There had only been one Ulta Beauty World for the public, and this year’s event included all activations, excluding food! The registration cost was $160 and that included access to the event and all the goodies! The advertised swag bag was a beis weekender with $1000+ worth of product! This year @ultabeauty has advertised a $2000+ swag bag and they have not anounced the registration cost as of yet! Stay tuned to their social media channels for more information as it gets closer to the ticket release date!! Good luck 💕✨