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ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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Category

Skin Type

Concern

Type

Benefit

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Scent

Finish

Coverage

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Color

Purpose

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Brush Type

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Price

Special Offers

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