PROYA

Discover PROYA Skincare at Ulta Beauty

Build a routine around firmer-looking, comfortably hydrated skin. PROYA at Ulta Beauty brings together Advanced Firming formulas for the appearance of fine lines and firmness, Original Repair formulas for soothing hydration and barrier support, and MED moisturizing formats. Explore essences, emulsions, creams, an eye cream and masks, alongside a micro-serum, a dual-use lotion mist and single-use essences. Choose the textures and steps that suit your skin and your routine.

Frequently asked questions

Which PROYA products are in the Ulta Beauty assortment?

The assortment includes Advanced Firming essences, creams, an emulsion, a lotion, an eye cream and a mask; Original Repair essence, cream, emulsion, toner and mask; an Advanced Firming Micro-Serum and Special Care Single Use Essence; plus a MED Double Usage Lotion Mist and Light Moisturizing Single Use Essence.

How do I choose between Advanced Firming and Original Repair?

Choose Advanced Firming when the appearance of fine lines and firmness is your main concern. Choose Original Repair for soothing hydration and support for a dry or fragile-feeling skin barrier. Select individual formulas and textures according to your skin needs.

What is the difference between the Advanced Firming Light Cream and Moisture Cream?

Light Cream is the lighter-texture option, while Moisture Cream offers a more nourishing moisturizing feel. Choose according to your preferred texture, skin needs and the season.

How can I build a routine with PROYA?

Begin with cleansing, then use a toner or lotion as a skin-preparation step. Follow with eye cream and an essence or serum, then an emulsion or cream according to your moisturizing needs. Introduce retinol-containing formulas gradually and follow individual product directions.

Which PROYA products are designated for stores and online?

The all-channel selection includes Advanced Firming Nourishing Rejuvenating Essence, Moisture Cream and Rejuvenating Emulsion, plus Original Repair Essence, Moisture Cream and Relieving Emulsion. The remaining retail products in this assortment are designated online-only. Check the individual product page for availability.