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Not Your Mother's

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not-your-mothers

We're Every Hairs Type

New Arrivals

Functional formulas for effortless results.

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From shower to sanctuary

aura boost

This sensorial in-shower ritual sets the bar for your hair and the tone of your day.

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Results We're Hair For​

NYM Favorites

HAIRCARE THAT CHECKS ALL THE BOXES

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We think you'll like

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Frequently Asked Questions

Where are your products made?

Made in the USA with global materials.

Is NYM cruelty-free?

We love our furry friends here at NYM and refuse to test on animals, as well as our manufacturers. We also do not have any third-party testing for our line of products.

Where can I find a full list of ingredients?

All of the goodness that goes into our products can be found on the individual product pages.

Can I mix and match products from different collections?

Mix and match the products that vibe with your hair the best if you’re looking for a range of benefits.