Madison Reed

Discover Madison Reed at Ulta Beauty.

Salon-quality hair color, made for at-home hair transformations. Founded in 2013 by Amy Errett, Madison Reed is changing the way women experience hair color with ammonia-free formulas made in Italy and enriched with keratin, argan oil and ginseng root extract. From permanent color with 100% gray coverage to demi-permanent color, quick-fix root touch-ups, glosses and color-protecting hair care, Madison Reed has everything you need to color and care for your hair. Madison Reed hair color is Smart 8-Free, made without ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS and titanium dioxide, and certified cruelty-free by Leaping Bunny. Whether you want full coverage, a fresh new tone or a quick root fix, find your perfect match at Ulta Beauty.

Frequently asked questions

How do I choose the right Madison Reed product for me?

The right Madison Reed product depends on your color goal:

• Full gray coverage or permanent color: Radiant Hair Color Kit. Permanent, 100% gray coverage.

• A low-commitment color refresh or new tone: ColorWonder Demi-Permanent. Blends up to 25% gray and fades gradually over up to 25 washes.

• Covering roots between colorings: Root Perfection (permanent, 10 minutes, at the hairline and part), The Great Cover Up powder or The Gray Escape mascara (temporary, lasts until your next shampoo).

• Refreshing tone and shine: Color Reviving Gloss or Color Therapy Hair Mask.

• Sun-kissed highlights: Light Works Balayage Highlighting Kit.

Not sure of your shade? The Madison Reed Color Quiz matches you to a shade in a few questions.

What Madison Reed products does Ulta Beauty carry?

Ulta Beauty carries Madison Reed's best-selling hair color and hair care, including:

• Hair Color: Radiant Hair Color Kit (36 shades), Radiant Hair Color Kit Plus for long or thick hair, ColorWonder Demi-Permanent (15 shades) and Light Works Balayage Highlighting Kit.

• Root Touch-Ups: Root Perfection Root Touch Up Kit, The Great Cover Up Root Touch Up + Brow Filler and The Gray Escape Hair and Brow Mascara.

• Color Refreshers: Color Reviving Gloss and Color Therapy Hair Mask.

• Hair Care: ColorSolve Shampoos and Conditioners (Daily Moisture, Total Volume, Frizz Away and Bond Building), Bonding Time Bond Building Treatment and Pro Boost Hair Treatments.

• Tools and Essentials: The Expert Color Toolkit, Stain-Preventing Barrier Cream and Stain-Removing Wipes.

Does Madison Reed hair color cover gray hair?

Yes. Madison Reed Radiant Hair Color provides 100% gray coverage; shades with an "N" in the shade code are recommended for the most natural-looking results. Root Perfection gives 100% gray coverage at the hairline and part in 10 minutes. ColorWonder Demi-Permanent blends hair with up to 25% gray. For temporary coverage between colorings, The Great Cover Up and The Gray Escape cover roots and grays until your next shampoo.

Is Madison Reed hair color ammonia-free?

Yes. Madison Reed hair color is ammonia-free and made in Italy. Formulas are Smart 8-Free, made without ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS and titanium dioxide, and are enriched with keratin, argan oil and ginseng root extract. Madison Reed is Leaping Bunny certified cruelty-free. Permanent and demi-permanent color can still cause allergic reactions, so always do a patch test 48 hours before coloring.

What's the difference between semi-permanent, demi-permanent, temporary and permanent hair color?

The main differences are how long the color lasts and how much gray it covers. From shortest- to longest-lasting:

• Temporary: Sits on the surface of the hair and instantly covers roots and grays until your next shampoo. Try The Great Cover Up or The Gray Escape.

• Semi-Permanent: A no-mix gloss that adds shine and refreshes tone without lightening. Lasts up to 8 shampoos and does not cover gray. Try Color Reviving Gloss.

• Demi-Permanent: Ammonia-free color that blends up to 25% gray and fades gradually over up to 25 washes, with no harsh regrowth line. Try ColorWonder Demi-Permanent.

• Permanent: The longest-lasting option, mixed with a developer for 100% gray coverage. Touch up roots every 4 to 6 weeks. Try the Radiant Hair Color Kit or Root Perfection.

How long does Madison Reed Radiant Hair Color last?

Madison Reed Radiant Hair Color is permanent, so it won't wash out. It lasts until your hair grows out, and most people see roots in about 4 to 6 weeks, depending on how fast their hair grows and how different their natural color is. Tone can fade over time from washing, heat and sun, and gray hair can lose tone a little faster.

To make your color last longer:

• Touch up the hairline and part with Root Perfection (100% gray coverage in 10 minutes) to stretch about 3 more weeks between full colorings.

• Refresh faded lengths with Color Reviving Gloss instead of reapplying permanent color, which can make lengths too dark or dry.

• Wash with ColorSolve Shampoo and Conditioner in cool water, and protect hair from heat, sun and chlorine.

Does Madison Reed hair color damage hair?

Madison Reed Radiant Hair Color is dermatologist-tested and clinically shown to be non-damaging to hair and scalp health. It is ammonia-free, Smart 8-Free and enriched with keratin, argan oil and ginseng root extract. In a Madison Reed consumer study, 91% of users reported less hair breakage than with their regular at-home hair color brand.

To keep hair healthy while you color:

• Apply permanent color to regrowth only, and refresh lengths with Color Reviving Gloss.

• Strengthen weak or over-processed hair with Bonding Time Bond Building Treatment.

• Do a patch test 48 hours before coloring, since any hair color can cause an allergic reaction.

Does Madison Reed hair color work on all hair types, including curly, coily, fine, thick and long hair?

Yes. Madison Reed hair color is made for all hair types and textures, including straight, wavy, curly and coily hair. Pair your color with the right product for your hair:

• Curly and coily hair: ColorSolve Frizz Away Shampoo and Conditioner.

• Fine or flat hair: ColorSolve Total Volume Shampoo and Conditioner.

• Dry hair: ColorSolve Daily Moisture Shampoo and Conditioner.

• Damaged or chemically treated hair: ColorSolve Bond Building Shampoo and Conditioner and Bonding Time Bond Building Treatment.

How do I find my Madison Reed shade?

The easiest way is the Madison Reed Color Quiz, which matches you to a shade based on your current color, your goal color and your gray coverage needs.

How to read a Madison Reed shade code:

• The number is the level, from 2 (black) to 10 (light blonde).

• The letters are the tone: N is neutral, A is ash (cool, cancels brassiness), V is violet (cancels yellow), G is gold (warm), C is copper, R is red and M is mahogany.

• Permanent shades need an N to cover gray. NN and NNN shades add extra coverage for resistant grays.

For best results with Radiant Hair Color, stay within two shades of your natural color.

Can I use Madison Reed on bleached or previously colored hair?

Yes, but permanent hair color can't lighten hair that has already been colored, bleached or highlighted. Madison Reed Radiant Hair Color lifts untreated hair up to 2 levels lighter, but on color-treated hair it only deposits color, so choose a shade at the same level as or darker than your current color.

• To go darker or add tone: Radiant Hair Color Kit or ColorWonder Demi-Permanent.

• To go lighter on color-treated hair: Light Works Balayage Highlighting Kit lifts up to 3 levels.

• To refresh faded or brassy color: Color Reviving Gloss.

Bleached and highlighted hair is more porous and can absorb color faster and darker, so do a strand test first, plus a patch test 48 hours before coloring.