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HALF MAGIC

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half-magic

INTRODUCING

VELVET FLIK LONGWEAR WING + WATERLINE EYELINER PENCIL

Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear.

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LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

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BESTSELLER

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

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  • HALF MAGIC The Wing Hack Set

    Only at Ulta

    HALF MAGIC

    The Wing Hack Set

    4 out of 5 stars ; 101 reviews4(101)
    $49.00
    ($62 value)

    Free Gift with purchase

  • HALF MAGIC Pyramid Eyeshadow Brush

    Online only

    Only at Ulta

    HALF MAGIC

    Pyramid Eyeshadow Brush

    4.6 out of 5 stars ; 29 reviews4.6(29)
    $20.00

    Free Gift with purchase

  • HALF MAGIC Precision Eyeliner Brush

    Online only

    Only at Ulta

    HALF MAGIC

    Precision Eyeliner Brush

    4.1 out of 5 stars ; 28 reviews4.1(28)
    $18.00

    Free Gift with purchase