SKIP TO MAIN
SKIP TO FOOTER

Beauty in 2 hours or less. Order online, pick up in store.

HALF MAGIC

View all
half-magic

BESTSELLER

THE GROWN-UP GLITTER

Award-winning pressed glitter for zero-mess sparkle for eyes, face, and body.

Shop Now

LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

Shop Now

INTRODUCING

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

Shop Now

Sort by

Sort by

3 results

Sort by
  • HALF MAGIC The Wing Hack Set

    Only at Ulta

    HALF MAGIC

     

    The Wing Hack Set

    4 out of 5 stars ; 101 reviews4(101)
    $49.00
    ($55 value)

    Free Gift with purchase

  • HALF MAGIC Precision Eyeliner Brush

    Online only

    Only at Ulta

    HALF MAGIC

     

    Precision Eyeliner Brush

    4.1 out of 5 stars ; 28 reviews4.1(28)
    $18.00

    Free Gift with purchase

  • HALF MAGIC Pyramid Eyeshadow Brush

    Online only

    Only at Ulta

    HALF MAGIC

     

    Pyramid Eyeshadow Brush

    4.6 out of 5 stars ; 27 reviews4.6(27)
    $20.00

    Free Gift with purchase