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Revitalize your hair

Your hair concerns, solved. Everything you need to hydrate, revive and nourish.

Hair Goals. Shop All.

tips of the trade

“Treatments use targeted, superpower ingredients to nourish the hair inside and out, whether as part of an in-shower hair routine or as an everyday leave-in to allow hair time to heal. Start with a treatment that addresses your number one hair concern.”

Shyloh Hadley

Design Team Elite Stylist

3X Points

on all participating Hair Goals products through August 29, 2024.*
Strengthens hair

OUAI

Fine To Medium Hair Treatment Masque

Why we love it

Extra love for dry, damaged hair. Strengthens with proteins and leaves a shiny finish.

How to use it

After washing, apply a quarter size amount from ends and work to roots. Comb through with fingers or wide tooth comb, leave for five minutes and then rinse with cool water.

Stimulates growth

Donna’s Recipe

Strength Hair Oil

Why we love it

Made with 18 all-natural oils and powders to stimulate follicles—and help extend hair’s growth cycle.

How to use it

Use dropper to apply directly on scalp. Massage for five to 10 minutes into scalp. Patch test recommended before use!

Holds curls

Verb

Curl Defining Mask

Why we love it

Hello, lightweight, bouncy curls. Retains shape and smooths frizz for long-lasting style.

How to use it

In the shower, apply to mid-lengths and ends of hair. Leave for five to seven minutes and rinse well once a week or as needed.

Revives hair

Lanza

Healing Strength Neem Plant Silk Serum

Why we love it

Your hair’s pick-me-up. A weightless formula that protects from damage, fortifies and leaves a silky-soft feel.

How to use it

After washing, apply a small amount evenly through damp or dry hair. Style as usual.

Smooths hair

Keratin Complex

Infusion Keratin Replenisher Blow-Dry Cream

Why we love it

Hydrates and smooths during your blowout. Plus, cuts blow-dry time and helps keep hair shiny and smooth for longer.

How to use it

Can be used on damp or dry hair. Add small amount to palms, run through hair and style as usual.

Restores hair

TGIN

Miracle RepaiRx Deep Hydrating Hair Mask

Why we love it

A boost of strength that increases blood flow to the scalp to increase growth. Also improves shine!

How to use it

After washing, add to hair and comb through to ends. Put a plastic cap over hair and sit under dryer for 10-15 minutes or leave for 35 minutes to one hour without heat. Rinse with warm water and then cool water.

Softens hair

Not Your Mother’s

Sleep On It Overnight Hydrating Serum Cream

Why we love it

Smoother, softer, shinier hair—without the residue or grease. Boosts moisture for 48 hours.

How to use it

On dry or damp hair, pump up to four times (depending on hair thickness) and apply before bedtime from mid-lengths to ends.

Adds moisture

AG Care

Nourish Snow Mushroom Moisture Mask

Why we love it

See ya, dry, brittle hair. The plant-based formula delivers intense hydration and boosts shine.

How to use it

Massage into damp hair, and leave for five minutes (or longer for more intense conditioning). Rinse!

Repairs hair

MONDAY HAIRCARE

REPAIR Leave-In Conditioner

Why we love it

The nourishment dream team: keratin, argan oil and jojoba oil. Helps softens damaged hair, prevent future breakage and smooth cuticles.

How to use it

After washing, apply to damp mid-lengths and ends and style as usual.

*Must activate offer and shop in store or online by 11:59 pm CT on 8/29/2024 to qualify 3X points (1 base point + 2 bonus points). Not valid at Ulta Beauty at Target or Target.com. Offer takes up to 5 minutes to activate. For complete Ulta Beauty Rewards™ Rewards program terms and conditions, please visit Ulta Beauty Rewards™