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All brows welcome

Benefit BrowBar is your go-to for eyebrow TLC. Our licensed aestheticians are eager to help you achieve your brow goals—from creating the perfect shape for your face to finding the best products to enhance your brows.

Need some brow love?

Explore our signature services. Your brows will thank you.

Brow Lamination

Leave feeling lifted! Our NEW Brow Lamination service sets and straightens brows into a full, feathery, fabulous shape.

Brow & Facial Wax

Good brow days ahead. Shaping your brows helps frame your face and open the eye area.


Try a tint. We’ll mix up a custom color that will enhance your natural brows. Available at select Benefit BrowBar locations.


Gentle *and* precise? Yep. We'll thread each tiny strand to transform your brows into the perfect shape for your face.

Our favorite Benefit Cosmetics products

Enhance your brow treatments with these picks to fill, define and shape your brows.

Precisely, My Brow Pencil

Fillin' fine, every time!

Why you'll love it:

An ultra-fine tip allows you to fill and define with natural-looking, hair-like strokes. Comes in 12 shades, so you can find your perfect match.

Gimme Brow+

Full & thick, make it quick!

Why you'll love it:

Fuller-looking brows are seconds away. The volumizing tinted fiber-gel glides on easily and is available in 10 shades.

24-HR Brow Setter

Sculpt, shape, laminate!

Why you'll love it:

Invisible all-day hold for a lifted, laminated brow look that lasts.

Brow Microfilling Pen

Your favorite brow pen pal!

Why you'll love it:

Brow color that lasts all day. The waterproof, smudge-proof pen comes in 4 shades with a micro-bladed effect.

Goof Proof Brow Pencil

Filled in a flash!

Why you'll love it:

Easy blending and building. The pencil’s soft glide-on formula makes for fast-filling—in 12 different shades.

Each store experience may be different due to local mandates. Beauty Services are not available in Ulta Beauty at Target locations.