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15% off & more app-only deals

Save on almost everything* with code APP15

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Gifting happens here.

Discover thoughtful Mother’s Day gifts.

Gifting happens here. - Shop gift guide

Member exclusive

Free tote

with $70 fragrance purchase. Excludes UB Marketplace.

Free tote - Shop now

Ends May 10

perfect pairs

Starting at 2 for $20

Shampoo & conditioner for less.

Today's deals

Ends Apr 25

App only: Up to 30% off

Get the app to unlock this offer and more.

Ends Apr 20

Free beauty bag

with select $100 online purchase. Choose from 5!

Ends May 10

30% Off

select hair tools, brushes & accessories

Ends Apr 21

App only: Early access

Get the app to unlock this offer and more.

Ends Apr 25

App only: Early access

Get the app to unlock this offer and more.

Free Ulta Beauty Collection gift

with $21.50 brand purchase.

On your radar

Get ready for prom

Big day prep for moments you’ll never forget.

NEW

FENTY BEAUTY

Meet the new Shake N' Play Buildable Liquid Blush.

new & only here

LolaVie

Discover the just-dropped Speed Dry Heat Protectant Spray.

new & only here

Discover Dr. Melaxin

Korean skin care online only at Ulta.

The beauty everyone wants, only here

NOYZ

New Rinse Cycle EDP. Fresh, bright & gender-neutral fragrance.

about-face

Makeup for festival looks, created by Halsey.

CÉCRED

New styling collection with 450°F heat & humidity protection.

Snif

The fun side of fragrance with vegan, cruelty-free formulas.

In-store experiences

Come see us!

Beauty services

Experience pro services for hair, brows, makeup & more.

Beauty IRL

Join us in-store for can’t-miss events.

Birthdays happen here

Book the beauty party of your dreams.

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