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Urban Decay Cosmetics Subversion Lash Primer

Urban Decay Cosmetics

Subversion Lash Primer

0.28 oz Item 2278143

Ready to take your mascara to the next level? Like foreplay for your lashes, Urban Decay's Subversion Lash Primer conditions and primes for the perfect application. The brush coats lashes from root to tip - to make them amazingly thicker, longer and stronger.

Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto.

Subversion builds dramatically better-looking lashes - faster than you can crack open a tube of lash glue. Don't be surprised if people ask if you're wearing falsies (not that there's anything wrong with that).

This light, creamy formula feels extremely conditioning - like a mask for your lashes! And it's no wonder. Subversion contains protective panthenol and conditioning vitamin E. It's also paraben- and fragrance-free.

But wait until you see the big brush! Most primer brushes are spindly and can't get around every lash. But not this one - it's like a killer mascara brush!

Urban Decay is 100% cruelty-free.
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSubversion Lash Primer
 
4.5

(based on 447 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (217)
  • Long lasting (174)
  • Easy removal (136)
  • Adds volume (128)
  • Lengthens (119)

Cons

  • Clumps (33)
  • Difficult removal (12)
  • Sticky texture (11)
  • Difficult to apply (7)
  • Difficult to remove (6)

Best Uses

  • Everyday (223)
  • Going out (154)
  • Anytime (134)
  • Sensitive eyes (65)
  • Travel (46)
    • Reviewer Profile:
    • Classic style (176), Natural style (164), Trendy style (68)
    • Was this a gift?:
    • No (4)

Reviewed by 447 customers

Displaying reviews 1-10

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5.0

Great at reducing clumping

By Kaitlin

from Grand Rapids, MI

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Subversion Lash Primer:

    I started using this along with my Urban Decay Perversion mascara. I love the Perversion but since it's such a liquidy formula I always have had problems with groups of lashes clumping together. I just started using this primer & it makes all the difference in the world. Along with basically eliminating my clumping problem it also makes my lashes look longer and fuller. Will definitely continue to use this along with the Perversion. Wish I had started using it a long time ago.

     
    5.0

    Love this product!

    By Mollyb

    from Iowa

    About Me Classic Style

    Verified Reviewer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Subversion Lash Primer:

      I rarely ever write reviews but this product is so awesome that I knew i had to review it. This primer goes on easy and makes masacara go on even easier. I use this with Urban Decays Perversion mascara (which is also awesome). I used to always use an eyelash curler before applying my mascara but now that I use this primer, I no longer have to use the eyelash curler! I also have oily eyelids so when I wore my mascara alone, it would always smudge onto my upper eyelids and along my lower eyelids. I hate the racoon eye look! . I was constantly rubbing off the smudges throughout the day. Now that I use this primer, the smudging has decreased by atleast 80%-90%. That alone is worth it to me! You have to try this product!

       
      5.0

      A must before mascara!

      By beachgirl

      from Knoxville TN

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        A Must before mascara, keeps mascara in place longer, lifts and separates

         
        5.0

        My favorite primer

        By JTF1976

        from Chester county, pa

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

        • Clumps

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        Use this every day. Absolutely love how my mascara looks with this as my base!

         
        5.0

        I love how it makes my eye lashes look

        By Seximami84

        from Salt Lake City

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Subversion Lash Primer:

          Before i put on mascara

           
          5.0

          Amazing it's my go to product lengthens and thickens lashes.

          By Danni

          from Boston MA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Love this product

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            Great product lengthens and thickens lashes. I always have this product on hand it's my go to daily. Makes a huge difference using this with mascara.

            (0 of 1 customers found this review helpful)

             
            1.0

            No, will not buy again. Too clumpy & hard to cover my lashes

            By Ens

            from Costa Mesa, CA

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

              • Clumps
              • Difficult To Apply
              • Smudges

              Best Uses

                Comments about Urban Decay Cosmetics Subversion Lash Primer:

                Did not like this product at all. Hard to apply & very clumpy.

                 
                5.0

                Love this product

                By TINA

                from Gaffney SC

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Going Out

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  I love this product I feel like my lashes are protected from the brittleness mascara causes lashes!

                   
                  5.0

                  I been using this for 5 years

                  By Jen

                  from Sacramento

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Travel

                    Comments about Urban Decay Cosmetics Subversion Lash Primer:

                    It's a great primer for lashes

                     
                    5.0

                    Love this lash primer

                    By Suzy

                    from Canton ga

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes

                      Comments about Urban Decay Cosmetics Subversion Lash Primer:

                      Love this primer

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      6 Questions | 6 Answers
                      Displaying questions 1-6
                      • Q:

                        This subversion lash primer is waterproof?
                        Asked on 1/30/2016 by Aby from California

                        1 answer

                        • Staff Expert

                          A:

                          No, this product is not waterproof.

                          Answered on 2/4/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        So I put the eyelash primer on the afterwards I proceed with my usual mascara I use ? Or do I have to wear this primer with a specific mascara? Also how long does it hold the mascara for ?
                        Asked on 1/23/2016 by Tatiana from US

                        1 answer

                        • Staff Expert

                          A:

                          You can pair Subversion Lash Primer with any mascara! A great one to use is the Perversion Mascara:

                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10921002

                          UD doesn't claim that Subversion extends mascara's wear time; rather, it builds thicker, fuller, longer lashes and helps mascara glide on more smoothly. It also features lash conditioning benefits!

                          Answered on 1/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product dry clear?
                        Asked on 1/20/2016 by Keegab from Reno

                        1 answer

                        • Staff Expert

                          A:

                          Subversion Lash Primer coats lashes from root to tip, and dries down in a color that is similar to the product shade as it comes from the tube. Apply a coat of Perversion Mascara (or any favorite!) on top and the color of Subversion will be total undetectable.

                          Answered on 1/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product help with lash growth or to thicken them?
                        Asked on 1/18/2016 by Cristina from United States

                        1 answer

                        • Staff Expert

                          A:

                          Subversion features a lash conditioning formula that contains panthenol and vitamin E.

                          Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I use this as an overnight conditioner?
                        Asked on 3/14/2015 by iamprincessmom from pa

                        1 answer

                        • Staff Expert

                          A:

                          Yes, there is no harm in applying to lashes overnight. This product provides lash conditioning benefits and is formulated with protective panthenol and conditioning vitamin E.

                          Answered on 3/17/2015 by Staff Expert from ULTA.com
                      • Q:

                        Does this product hold a curl?
                        Asked on 2/16/2015 by Emma from tx

                        1 answer

                        • Staff Expert

                          A:

                          This lash primer is not designed to curl the lashes. It conditions and primes your lashes for mascara application.

                          Answered on 2/16/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-6

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