Skip Content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyelashes
  • / Subversion Lash Primer
Urban Decay Cosmetics Subversion Lash Primer

Urban Decay Cosmetics

Subversion Lash Primer

Item #: 2278143 Size: 0.28 oz

Ready to take your mascara to the next level? Like foreplay for your lashes, Urban Decay's Subversion Lash Primer conditions and primes for the perfect application. The brush coats lashes from root to tip - to make them amazingly thicker, longer and stronger.

Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto.

Subversion builds dramatically better-looking lashes - faster than you can crack open a tube of lash glue. Don't be surprised if people ask if you're wearing falsies (not that there's anything wrong with that).

This light, creamy formula feels extremely conditioning - like a mask for your lashes! And it's no wonder. Subversion contains protective panthenol and conditioning vitamin E. It's also paraben- and fragrance-free.

But wait until you see the big brush! Most primer brushes are spindly and can't get around every lash. But not this one - it's like a killer mascara brush!
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSubversion Lash Primer
 
4.5

(based on 264 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Adds volume (128)
  • Lengthens (119)
  • Applies evenly (95)
  • Defines & separates (83)
  • Great brush (82)

Cons

  • Clumps (15)
  • Sticky texture (11)
  • Difficult removal (6)
  • Difficult to remove (6)
  • Dries out quickly (5)

Best Uses

  • Anytime (134)
  • Going out (73)
  • Everyday (65)
  • Daytime (43)
  • Sensitive eyes (19)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Classic style (106), Natural style (90), Trendy style (41)
    • Skin Tone:
    • Medium (40), Fair (31)

Reviewed by 264 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would definitely recommend

By Sheybug

from Mesa AZ

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about Urban Decay Cosmetics Subversion Lash Primer:

    I just started using this and I absolutely love it and how my lashes feel after

    • Skin Tone:
    • Medium
     
    5.0

    The best lash primer

    By Jenn

    from CT

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look
    • Soft

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Subversion Lash Primer:

      I have tried many prestige lash primers & always come back to this one! Soft white formula, works great with any mascara, great length & lift!

      • Skin Tone:
      • Medium
       
      5.0

      Great primer

      By Vp

      from KISSIMMEE, Fl

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        This has really help my lashes stand out and look thicker.

        • Skin Tone:
        • Medium
         
        5.0

        Wonderful gives my lashes so much volume

        By Harlee

        from Mechanicsburg, OH

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Extra volume
        • Long Lasting
        • Not clumpy
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        Love the volume and length it gives me so much more confidence on my lashes, not clumpy easy to apply

        • Skin Tone:
        • Medium
         
        5.0

        Great product

        By Stephanie

        from Spokane, Wa

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Subversion Lash Primer:

          Good under mascara, helps build lashes without clumping

          • Skin Tone:
          • Fair
           
          5.0

          Seems to be just what I need.

          By Nancy

          from Cockeysville, MD

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            It seems to be perfect.

            • Skin Tone:
            • Fair
             
            3.0

            I would probably buy this product again.

            By E

            from Abilene, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Smooth Look

            Cons

            • Clumps

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            Brush is pretty thick and hard not to get under your eyes and on eyelids.

            • Skin Tone:
            • Fair
             
            5.0

            This is a Must Have!

            By DJ

            from Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Subversion Lash Primer:

              I bought this for my daughter who already has beautiful, long lashes and now it looks like she's paid to have extra lashes put in. This lash primer is amazing!

              • Skin Tone:
              • Fair
               
              5.0

              I would buy this product again

              By Grammie

              from Clarkston MI

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • None

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Urban Decay Cosmetics Subversion Lash Primer:

              Daily use best mascara I have found in a long time

              • Skin Tone:
              • Fair
               
              5.0

              Amazing product!

              By Meg

              from Columbus, OH

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  Easy to apply and works wonders for my lashes!

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »