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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
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Push up & prime your lashes with Tarte's best-selling Lash Primer that coats lashes to create an even base & enhance mascara's performance.
Benefits
- White-tinted lash primer
- Lengthens & strengthens lashes
- Instantly makes lashes appear fuller & thicker
- 360 degree magniLASH bristle brush evenly coats lashes for an even base
- Enhances length, curl & volume of mascara
- It's like a lash treatment + primer in 1
- Ophthalmologist tested
- Safe for contact lens wearers
- Dermatologist tested
Key Ingredients
- Cellulose: plant-derived thickening agent
- Carnauba wax: emollient from the leaves of the carnauba palm to ensure a smooth application
- Olive esters: help condition and protect lashes
- Vitamin C: antioxidant that fights free radicals
Apply primer before mascara, wedging 360 degree magniLASH brush at the base of lashes & combing upward to the tip. For the perfect grand finale, finish with two coats of included Deluxe Lights, Camera, Lashes 4-in-1 Mascara.
Water/Aqua/Eau, Ethylene/Va Copolymer, Cera Alba/Beeswax/Cire D'Abeille, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Hydrogenated Olive Oil Stearyl Esters, Nylon-12, Palmitic Acid, Glyceryl Stearate, Stearic Acid, Triethanolamine, Hydrated Silica, Silica, Dimethicone, Hydroxyethylcellulose, Ethylhexylglycerin, Ascorbyl Palmitate, Sodium Nitrate, Phenoxyethanol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1An extra pop without much work.
- 1Under mascara
Describe Yourself
- 1I'm a cosmologist and need/want to look my best.
- 1Makeup is mostly a hobby and for special events.
- 1Looking for makeup on a bargain
- 1Not a daily makeup wearer
- 1Over 46
Most Helpful Positive Review
Surprised me!
I picked this item up on Black Friday on impulse. I'm so glad I did! I coat this on my lashes, comb them out, then top it off with Benefit Bad Gal Bang mascara. My eyelashes are insanely long! They are pretty long naturally, but with this under the mascara, they are very long! People always ask if t...
Most Helpful Critical Review
Not impressed
So I use purple mascara so my lashes will match my purple hair, however it's hard to get the mascara to show up on my dark lashes. I thought a white mascara primer might help, so after reading the reviews and looking at the ingredients, I decided to buy this one. I was not happy. First, it didn't ev...
60 results
Poor applicator
I do not like the applicator. If you touch your eyelid it hurts. I love the lancome primer, I think I am going to try using the applicator from that mascara bottle.
Don't waste your money
I had high hope for this but had to put on 10 coats for it to work.
Makes mascara application so smooth
I have mainly used this with jeffree star, tarte, and caliray mascaras. It has performed so well with all of them. I've noticed a lot less transfer and flakiness when i use this primer. I mainly wanted to try a primer because while my lashes do already have a nice curl to them, they tend to criss-cross over each other a lot. The criss-crossing gets annoying because I'll wind up getting clumps on my lashes in my attempt to separate my lashes with the mascara wand. This primer really sets my lashes into place before i apply mascara and makes it soo much easier. I'll apply this before setting spray, and apply mascara after the setting spray dries so the mascara doesnt transfer due to the setting spray. I should mention this also makes waterproof mascara less flaky, which is great for summer! For reference, these are the setting spray brands i have used and had good results: urban decay, milk, jaclyn, caliray, anastasia.
Love it
Age 60+
Verified Buyer
Great as a first coat under lights camera lashes
I would buy this again&again!
Verified Buyer
It helps my mascara stay on wonderfully .