Rated 4.12 out of 5 stars
Most Helpful Positive Review It Runs Deep, Thank You Pattern
Pattern Products have not only revitalized my once severely damaged hair, but has changed my life. From my confidence level, to passing it down to my daughter so now we both use all Pattern everything, to reminding myself what it means to be a Proud Black Latina Queen. Moving from California to Georgia put a lot of stress into my hair. It was brittle, dry, weak, and had lost every ounce of curls. I tried everything from Aunt Jackie to at home treatments to braiding my hair every night- you name it. Nothing. Worked. And everything. Absolutely everything further damaged my hair. Understandably I fell into a deep pit of depression because I was always taught my hair is an extension of my essence as a Latina and Black Queen- and having moved across country with just my man, daughter, and pup I was already overly stressed out and overwhelmed & my hair felt that. It's hard loving your hair when its at it's worst. Then came along my Fairy Godmother, that's what I've always called Tracee, and she released Pattern. It was love at first wash. Her hydrating shampoo and conditioner for curlies truly is in a league of its own. It's untouchable. My hair felt fresh, light, a bit stonger because it wasn't so dry, and smelled amazing after just the first wash and conditioning. From there, within less than two weeks, I noticed a drastic improvement/change- I HAD GOTTEN MY CURLS BACK (GO NIESHA GO GO GO! Haha). Not only that, but my hair was just alive and back then better before. Fast forward 7 months and I am still continuing to rebuy like clockwork: Pattern Hydrating Shampoo, Pattern Curlies Conditioner, and Pattern Leave In Conditoner. I also have purchased Pattern Shower Brush, Pattern Wide Tooth Comb, Pattern Argan Oil, Pattern Strong Hold Gel, Pattern Jojoba Oil Hair Serum Self Heating Packs, Pattern Hair Clip, Pattern Satin Scrunches, Pattern Microfiber Towel, and Pattern Spray Bottle. Every single one of Pattern's hair tools are reliable, durable, and exquisite. I believe this product makes such a difference in my life because it's unapologetic, fierce, genuine, and loving. Not just to my hair, but to me as a biracial woman. I feel like the purest form of myself when administering these products, because I know I'm giving my hair the best that is out there. I'm happy to report my hair is soaring, I haven't been depressed for the past 7 months, and my daughter is learning how to be a young lady and taking pride in her hair because of Pattern. Thank you to the team at Pattern- from marketing to those in the warehouse who package and push out thousands upon thousands of products everyday. Thank you Tracee Ellis Ross for throwing yourself into something so beautiful and life changing. Thank you for making it possible to love my hair more than I have ever been able to in my life. Thank you Pattern.
Most Helpful Critical Review Really heavy, and super flaky
I really wanted to like it but to be honest it is a really poor quality product. First this product gave me a really uncomfortable cast (and I usually love cast), which was impossible to break. Instead it produced a lot of flakes which went all over my hair. The only way for me to remove it was to wash my hair all over again. The last thing I want to do on Saturday is to keep washing my hair all day long. I was really annoyed. on top of that this gel smells really chemical and fake. There is nothing in this product that is good for curly hair. It really makes me wonder who actually developed this product - but it couldn't be a person with curly hair or who understands curly hair. Sorry but I am returning this product and never coming back. Bye Bye Pattern
Reviewed by 287 customers Perfect Hydrating Gel!
LuvlyJ from Tampa, FL
This gel is super thick but perfect because its hydrating and coats all the strands. I use it for wash and gos and slicking back hair for top buns. My hair is shiny and moisturized. I use this after the leavein conditioner and my curls are juicy. This does leave a cast but what gel doesn't. Highly recommend!
Gabi from Lancaster,Ca
Use the curly girl styling method! So have your hair wet. Grab a small amount. Rub it in your hands then take and scrunch through your hair. I let my hair air dry but you can defuse if you like. And bam! My curls where looking cute and where holding!
KJ from Chicago
I wanted to love this. I used it on my hair after I straightened it for a sleek ponytail. Woke up the next day with a head full of flakes which didn't come out with brushing. I wasted a heat style and had to immediately wash my hair again...two days in a row. Not a fan.
Ali from Orlando
My 4c hair laughed when I put this on.
HarleyButterfly from Cleveland, Ohio
This gel has decent hold BUT the fragrance is very strong and it made me broke out right on my forehead.
Definitely a staple product!
E from Lexington, KY
I used in damp hair. I like the way it defined my curls. I just wish it wasn't so pricey.
I WOULD PURCHASE THIS PRODUCT AGAIN NO QUESTIONS ASKED
RACHELLE from HUNTINGTON, NY
I LOVE THE HOLD IT GIVES WITHOUT FEELING AS IF IT IS DRYING IT OUT
Decent Amount of Hold
E from Philadelphia, PA
I have tightly coiled hair and I like this hold. Had to try it out because of course Tracee is hair goals. This isn't like a Got2B hold so I wouldn't consider it strong but it gets through the day. It makes my hair soft and not crunchy like some other gels, and its definitely great for slicking and snatching up some natural hair. Did I say how much I love how it smells?!? I'll keep this in my arsenal.
Love this! Works wonders with
Keona H. from Undisclosed
Love this! Works wonders with the styling cream.
Crystal J. from Undisclosed
I started with your holding gel. When I say this product is a good find that is an understatement. The smell is amazing and I applied this Gel to freshly washed hair. Love Love Love this product. You only have to apply it once. That's my kind of product. When I'm able I look forward to trying some of your other products
Best gel I've ever used
Nina from Orlando, FL
Love this product. I live in FL so frizz is always an issue. I've always used products that make my hair extra stiff and by the end of the day my hair is frizzy and flakey. AND THEN THERE IS PATTERN! This product line is a miracle for not only my hair but my family's hair as well. We all use this gel and it works fantastic for all types of curls. This is my new go to for my hair and my family.
Darlene from Undisclosed
I have tried every gel product known to mankind with no success in getting my 4C baby hair to lay down. I was so excited to try Pattern Gel! I thought OK, this is it finally a product that will work for me and my 4c natural hair. However much to my utter disappointment , unfortunately still NO LUCK.
I love love the super
Mary L. from Undisclosed
I love love the super hold. It doesn't flake up or dry my hair out the way other brands that I have tried. Completely satisfied :hearts:️
Evelyn G. from Undisclosed
Very please with my curls
Juliet M. from Undisclosed
Very please with my curls and looking forward to trying more of your products
Not what I expected
Jan S. from Undisclosed
Not what I expected. This gel looked nice and gave a lot of hold on day one. Day two my hair felt dry and a,little stiff. I would not recommend for a wash n go.
Elizabeth H. from Undisclosed
I really like the strong hold gel. It defines my curls nicely and keeps the frizz gone. It's a nicer and thicker version of eco styler gel. I use leave in conditioner, then argan oil and then the strong hold gel. It has the light scent of orange blossom and white flowers - very light. I have 3c-4a hair with a bit of grey.
Love you product
Alicia S. from Undisclosed
Love you product
Cynthia D. from Undisclosed
Love the size of this product. Great hold without the flaking. Subtle fragrance. Leaves hair soft and supple.
I used it on my
Sharlene C. from Undisclosed
I used it on my grand daughte's hair and the results was beautiful ... I will recommend it to anybody ... the curls on her hair stayed firmly I was so impressed
Tonya S. from Undisclosed
Love the smell but it
Marinah M. from Undisclosed
Love the smell but it doesn't hold very well
Love, love great product. Nice
Audrey B. from Undisclosed
Love, love great product. Nice for those nice for those bun days.
IT'S IN CONTROL!
Peggy J. from Undisclosed
I love it! It holds my hair in place without drying it out.
Love the smell. The hold
Maria S. from Undisclosed
Love the smell. The hold on my 4c hair type is incredible. Cant wait to try your other products. Thanks Tracy!