Rated 4.34 out of 5 stars
Most Helpful Positive Review I don't normally leave reviews but this shampoo deserved it!
I have dirty blonde/brunette hair naturally but have a full head of blonde highlights. I always notice my blonde getting a little brassy within a couple weeks of getting my hair done each time, and I also had been noticing a waxy feeling build-up in my hair even after a fresh shampoo (using national brands like Garnier Fructis for colored hair) My stylist recommended getting a purple shampoo that would tone my hair as well as cleanse it to get rid of the waxy build-up from my regular shampoo. I literally scoured the internet doing research and reading reviews on purple shampoos and finally went to Ulta and asked for a recommendation from the salon. I was pleasantly surprised with her recommendation for a reasonably priced product and gave it a shot! Y'all! My hair has never looked or felt better! After ONE use, there was a HUGE difference in my color! I would recommend it for sure! The instructions tell you to leave it in for 3-5 minutes before washing it out. It's a deep purple shampoo so if it's your first time trying it out, I would definitely suggest you DONT leave it on any longer than 3-4 minutes until you see how your hair will react. If you notice that your hair has a small tint of blue/purple to it, you may have left it on a little too long.
Most Helpful Critical Review DO NOT RECOMMEND
I was curious to try this shampoo and conditioner after reading so many positive reviews. The first time I used it I could not see any visible difference so I decided to give it another try a week later and this time I left it on longer... horrible mistake! Not only did I still have brassiness throughout my hair but the lightest parts of my hair turned grayish-purple. I should be able to wash that out.. not that big of deal. The worst part for me is this DRIED my hair out sooooo bad!! My niece even said my hair looked/felt like someone who was over-processed. I've used Joico Purple shampoo with great results and will be going back to it.. just thought I'd try something different. I did see someone else say the same so I hope this helps someone who may be on the fence about purchasing.
Reviewed by 577 customers Best shampoo to neutralize yellow/orange tones
Myra from Ashburn, VA
I never write reviews but this shampoo is absolutely amazing on my dyed blonde hair. I recently bleached my hair and used a toner to take out the yellow and orange tones. My hair was still left with some yellow/orange in it and so I used this shampoo on my dry hair and left it in for about 15 minutes then rinsed it out and used conditioner. This shampoo took out the majority of orange and yellow tones and made it an ashy blonde color which is exactly want I wanted. Just don't leave it in for too long or you'll end up with a purplish tint to your hair! Hands down this is the best purple shampoo I've used while having blonde hair and makes it so much easier to maintain the color I want.
Best one to use
Rachee< 3 from Good ol' Kentucky
Best purple shampoo out of many that I tried! I'm beyond happy about this shampoo. Money well spent, it's totally worth it!
Pink from Ca
I went through the (long monthly) process of going from dark brown to an ashy balayage. But this last time I went to the salon I was left with some underlying orange/ gold/ yellow pieces. I tried using a purple shampoo hoping it would lift or even brighten the ugliness but It didn't. After really doing some research I came across this product and decided to buy it. It's soooo goood!! I def recommend it! I left it on the yellow gold pieces of hair for about 30-40mins and it really helped tone it down. I am very happy with this blue violet shampoo
Kelly from Bakersfield ca
As soon as I used it you can tell the difference I took a leap at ordering this since I never tried it but let me tell you it was the best thing ever would 100% buy again !
From Brass to Class!
Hazlenuttt from PCB, FL
So I've got natural black/dark brown hair. I get it colored on the regular due to grays and added a little mocha. The toner began to fade after a few washes and you could tell the brass was beginning to shine through! In the past I e used Kendra purple shampoo and it really dried my hair out. It also didn't change anything. I researched the best products for darker hair and bought Matrix on a whim. I used the Shampoo and also the leave in mask. It's a little messy at first but it will rinse out completely and won't leave a purple mess on your towels. My hair looks like I just left the salon after one wash! The color is absolutely vibrant and my hair is so soft! I will probably add this on as a once a week go to between salon visits.
Yes yes YES
Kayla from New Jersey
I recently got my hair done… It was lifted from black a few months ago and then we lightened it again last week. Due to having so much underlying black in my hair I always get super brassy. A week after getting my hair done I decided to pick this shampoo and the hair mask up and I'm so happy I did. I left the shampoo on for three minutes and the mask on for five right after and WOW. I'm in loveeeee!
I Love this product for my lightened brown hair
LilMama50 from Alabama
I use once a week
Kelli from Pittsburgh
Best purple shampoo out there, ive been blonde for 10 years and get compliments all the time!!
Marí from Tucson, AZ
Highlighted my brunette/ reddish hair to blond. Keeps the brash off.
If you have blonde highlights, do not get this!
Bianca from Chicago, IL
It was recommended being that I am a natural brunette with highlighted hair that I get the brass off. Within two washes it completely ruined my blonde highlights! Luckily I was able to return them to the store, and now I'm heading back to the salon to a touch up.
Audrey T from Billings, MT
My hairstylist has been recommending this to me for a year. I finally bought it and I'm so glad I did! I enjoy the smell, it's easy to use right in the shower and I've gotten a lot of compliments on my hair since I've been using it. If you're looking for a purple shampoo, this is it, look no further.
THIS STUFF IS GOLD!!!
Dani from Detroit
It's hands down the best I've used. I always stock up when it's on sale. This stuff is GOLD for upkeep between salon visits!
Kristi from GA
AMAZING!!!! This stuff took my at home yellow looking blonde and made it look like I had just left the salon. They seay to wear gloves because it does have pigment and my hands turned blue for a minute and my nail beds were blue for a couple of days but it didn't bother me because I love the color. BUT make sure that you condition afterwards because it can dry out your hair. BUT over all amazing.
Cool down brass in one wash
KRphd from PA
The first time I used this I did not leave it on long enough because I was scared by how pigmented the shampoo was and how it stained my hands. The second time, I left it on for 3-5 min, and I could see a huge difference in the tone of my hair. It removed almost all brassy tones from my recently highlighted hair. I used it 3 days in a row, and now only plan to use it a few days a week. My only complaints are it stains my scalp, so it always has this faint purple tint. It also stains any dry skin on my hands, but it's not that noticeable. Overall, it is a great product that does what it says it will and I HIGHLY recommend it.
This is the best neutralizing toning shampoo ever!
Kylie from Boston
I use this shampoo almost every other wash to keep my hair toned to the way I like it. I am the person who can sometimes go orange/ish after bleaching for balayage so I tried this product to see if it would help. I absolutely love love love it. I can tell immediately that it takes out the hues of color that I try to stay away from. I am picky with shampoo but this smells and works fantastically.
I absolutely love this product
Dee88 from Nevada
It's the best shampoo to use right after you color your hair. What this shampoo does is eliminate the orange colors. This is for cool color hair tones. My hair color is an ash light brown.
YES YES YES
Raddish from Meridian, Idaho
you can obviously see which is the before and which is the after. i would 10000/10 recommend this shampoo!!
Product junkie from San Diego, CA
I usually go to the salon & get my hair highlighted, but decided to color my roots at home. The result a red tint. So I've been on the hunt for a fix. This shampoo worked wonders the first time I used it. Even the older highlights were brightened. I don't think I will use it to often for fear it might turn the blonde bits purple or grey. It has helped with neutralizing the red in my colored roots. I recommend this to anyone who has gotten the wrong results from hair color. It has given my hair body as well. My scalp was colored blue after washing it, but after drying it you couldn't tell.
I have and will buy this product again and again.
Roxy from Buckeye, AZ
I love this product it helps keep the brassiness out of my hair.
I would definitely buy this again.
Rachel from Altoona, pa
Definitely gets the job done and smells amazing!!! I'll be ordering more soon!
Keeps the brass out
smbridgman3 from Dallas, TX
So far I really like this product. I have brunette hair with golden highlights and my hair always seems to go brassy quickly. This is subtlety keeping the brass factor low. It's not a huge bottle but it seems a little goes a long way. The purple can get a little messy but it washes off easily. I think next time I'll just use a regular conditioner instead of the one marketed to accompany it.
I purchased the Brass off shampoo, after my sister recommend
Franny from Sheboygan WI
I only use it once a week, as my hairdresser said that it could dry my hair out. I allowed my hair to grow out to its natural color, and do not get a perm anymore. This shampoo seams to be the right product for me to use at this time.
Reduces brassiness in dark hair
Rachel from Garden City, KS
This has helped reduce the brassiness in my dark hair. I color my own hair dark brown and it tends to get a little brassy as it fades since my natural color is much lighter. It also makes my hair soft. I have not had any problems with it staining anything purple. The purple color washes off my hands in the shower.
BEST purple shampoo I've ever used!
Mandino from Utah
This stuff was recommended to me by a friend....but let me start with saying that I'm a natural blonde, and I've been a dyed platinum blonde for years. I've probably tried 20 different purple shampoos, and this is the best! It literally toned my locks in one shampoo better than 5 washes with other stuff! I'm just mad my stylist has never recommended this before!
I will definitely continue to use this product!
Crystal from Va
Having hard water currently, my hair gets brassy and dried out quickly. Only using this product once a week has taken quite a bit of the brassy out as well as conditioning my hair. The scent is pleasing and I will continue to use this product as long as I need to.