Moisturizers

Frequently asked questions

By Ulta Beauty Advisors · Published November 2026

Hydration looks good on you. Whether your skin feels dry, oily, sensitive or somewhere in between, the right men's face moisturizer can help keep your complexion feeling soft, smooth and comfortable. From lightweight lotions to rich, nourishing creams, explore how to choose a moisturizer that fits your skin type, daily routine and hydration needs.

What does a men's face moisturizer do?

A men's face moisturizer helps hydrate the skin, reduce moisture loss and support the skin's natural protective barrier. Depending on the formula, moisturizers can also help soften rough texture, relieve dryness and improve the appearance of dull skin. Using a face moisturizer regularly can help keep your skin feeling comfortable and looking healthy.

What's the best face moisturizer for men?

The best face moisturizer for men depends on your skin type, concerns and preferred texture. Lightweight, oil-free lotions and gel moisturizers are often a good match for oily or combination skin, while richer creams can provide lasting hydration for dry skin. If you have sensitive skin, look for gentle, fragrance-free formulas. The right moisturizer should leave your skin feeling hydrated without being overly greasy or heavy.

Should men moisturize their face every day?

Yes, moisturizing daily can help maintain skin hydration and support a healthy skin barrier. Apply your face moisturizer in the morning and evening after cleansing, while your skin is still slightly damp. Consistent moisturizing can help prevent dryness and keep your skin feeling soft and comfortable throughout the day.

What's the difference between a face lotion and a face cream?

Face lotions typically have a lighter consistency that absorbs quickly, making them a popular choice for normal, oily or combination skin. Face creams tend to have a richer texture and may contain more occlusive ingredients that help reduce moisture loss. Both provide hydration, so your best choice depends on your skin type, climate and preferred finish.

What ingredients should men look for in a face moisturizer?

Look for moisturizing ingredients that match your skin's needs. Hyaluronic acid and glycerin help attract water to the skin, while ceramides support the skin's moisture barrier. Niacinamide can help improve the appearance of uneven skin tone and support barrier function, while shea butter and squalane help soften and condition dry skin. Choose a formula based on your skin type and hydration goals rather than the number of ingredients it contains.

What is the best men's moisturizer for oily skin?

For oily skin, look for a lightweight, non-comedogenic moisturizer that hydrates without feeling heavy. Gel creams and oil-free lotions are often good options because they absorb quickly and can provide a comfortable finish. Ingredients like glycerin, hyaluronic acid and niacinamide can help maintain hydration without adding unnecessary richness.

Can men use face moisturizer on sensitive skin?

Yes, men with sensitive skin can benefit from a gentle face moisturizer designed to support hydration without unnecessary irritation. Look for fragrance-free formulas with ingredients like ceramides, glycerin or colloidal oatmeal. Avoid products that cause stinging or redness, and patch-test new formulas before applying them to your entire face.

Do men need a moisturizer with SPF?

A moisturizer with broad-spectrum SPF 30 or higher can help simplify your morning skincare routine by providing hydration and sun protection in one step. If your moisturizer doesn't contain SPF, apply a separate broad-spectrum sunscreen with SPF 30 or higher as the final step in your morning skincare routine. Reapply sunscreen at least every two hours when outdoors, and after swimming or sweating, according to the product directions.