Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12954 customers It's ok
Priscon from California
For some reason it shows my fine lines more. I look less wrinkle when I don't wear concealer. This is the only concealer I've tried so far not for me.
Holy Grail, Girl! from New Jersey
I got recommended this concealer after realizing I was very allergic to talc and needed to switch my cover girl concealer and the elf camo concealer which is too gray. I use this everyday and it's incredible. I use it to clean up my brows, under eye corrector, cover up acne scars. It's amazing, doesn't look gray on me and matches my time perfectly.
The highest praise for the biggest hype
BayBoy from Oakland, CA
Usually I find highly hyped makeup products to be disappointing, even if they're good…probably due to an inappropriately high level of praise. This, however, this is the only one that lives up to all the hype. The true holy grail.
I am in love with this concealer!
Cassidy from East TN
This concealer is perfect if you have oily skin like myself! I prefer as much of my makeup to be vegan and cruelty free and the fact that this is both is great!!! 10/10 highly recommend this product.
Will buy again!
Maddy from Fenton, Missouri
It is overall is amazing product! Will buy again and again. Though it has a few flaws, which everything does. If you have dry skin make sure you prime and moisturize your skin well before applying. If you don't it flakes up after a hour or two and can be hard to blend out. It great coverage and is amazing for dark under eyes! Even with it flaws it is a amazing product after all, and will definitely recommend this to anyone looking to try out something new in their makeup rotation!!
Shy from Florida
I won't use another concealer. I've tried so many and this one is the most reliable for me. The coverage is so good and the applicator is great! Love!
Linda from Madison
Best concealer I've used, full coverage, long lasting and doesn't crease or break apart under my eyes once set. I've been looking for cheaper alternatives but I seem to keep coming back to this one. On my 3rd tube!
Nice and creamy
DeeDee from Albuquerque, NM
I use it under my eyes, nose, forehead, and chin. It's a nice creamy formula that is full coverage.
Undereye circles from West Virginia
Have tried multiple products that promised coverage and was disappointed. This is an awesome product and the only I will use from now on
I would buy this product again and for ever
Nena from Richwood, TX.
It's number one!!!!
Good coverage, some drawbacks with application
Ltnlv from Las Vegas
The first thing I will say about this concealer is that a little goes a very long way! It is densely pigmented so you don't need much. It is a bit dry so you have very little play time to blend after application. Generally it works well but I wish it had a bit more moisture so you could blend more before it sets.
It lives up to the hype
Jtotheenn from Texas
I use this on my under eyes because I was blessed with dark circles. This helped tremendously on camouflaging them. It definitely lives up to the hype of it.
Yes would buy this again, this is my 2nd
RGBEARDS from Connecticut
consistency nice and creamy goes on easy, spreads nicely. Love applicator tip makes it easy to apply
I LOVE it so much!
Jes from West Covina, CA
It was barley my first time using it, I fell in love with it right away, it applied so great, it was EASY to blend out.
Girllll yasssss !
Anonymous xoxo from New York
Is your boyfriend a Parana? Is your neck covered in hickey's? If so BUY this product. It works wonders and covers everything. Thank me later babes.
bethany from PA
it covers my bags but it doesn't last long and it makes me break out
Vero from La Jolla
How does this have so many good reviews....
Tina from Atlanta
I really expected way more for the price. The elf concealer is better than this and matched my color more!
Andrea from Ohio
I love this concealer, it blends beautifully and stays all day. Even in the summer. A little bit goes a long way! Will continue to buy this!
You already know
Holly from Kentucky
Y'all already know this is the best concealer for anything. It's the only one I will buy
Greengirl from USA
Great concealer !
Did not fully meet my expectations
LaurenJD from Poconos PA
So I've used tarte foundation for while but never tried the concealer till now. I read sooo much hype about this concealer that I was expecting the absolute best thing ever!!! I was a tiny bit disappointed to be honest. I was hoping for a bit better coverage. This would be great for maybe a younger woman but at my age I need a little more coverage and staying power. Overall it's a good product, I love everything else tarte!! But I don't think I'll be buying this again.
An average 25-30 dollar Concealer
KittyRcute from Duluth, MN
I have very fair skin and am 24. I have tried a few concealers of this price range and I believe the Tarte Shape Tape concealer is a fair concealer to buy for a 25-30 dollar price range. Nothing about it particularly stood out to me from other concealers at Ulta of this price range aside from a few things.
First, this product is highly matte. Truly matte. So, you better want that if you decide to buy it.
Second, it's applicator tip it simply gigantic. Maybe someone out there appreciates that. I personally feel that the tip makes it difficult to apply small amounts in areas that do not need a lot of product. Especially when just a little of this product goes such a long way. The large tip also does not work the best for difficult to reach areas.
In my opinion, this applied behaves similarly to other concealer options sold at this price at Ulta. It seems that it creases minimally in all the same places and lasts just as long as the others. Overall, not a bad product to have in your makeup arsenal.
Rose from Seattle Washington
Lots of people complained about this saying it was too drying but I have dry skin and never had a problem with this
nickname5263 from NC
Not my favorite concealer. It covers well but it is fairly dry and creases quite a bit.