Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12918 customers Yup! Love it!
KayKay from MyrtleBeach, SC
I use this around my eyes and mainly. I began using my finger to apply and that was fine but using a small IT concealer brush makes it that much better and apply beautifully. I live by the beach and even in the heat it's great. A little goes a long way- putting too much on would probably make it look gross and cakey in the summer.
Kimmy from Md
The sales lady helped me pick out my shade cause of COVID and she matched me so well and so quickly. Shape tape is amazing with no creases for me
Laney from Texas
I was using the Too Faced concealer and switched to this one since it went 1/2 price.. love it!! Great product especially for half price. Not too thick and doesn't crease!
I love how well this product stays on throughout the day!
Hope from Cincinnati, OH
I wear this as an under eye concealer and it really does the job!
Holy grail product!!!
LC from Texas
My holy grail! I've been using this concealer since it came out ❤️
Love love love it
Kay from Conway Arkansas
Smells good and is has great coverage
My go-to concealer
Josie from East Coast USA
I use it to cover my dark circles. It works better than any other concealer I have used, as it is not drying and is full coverage
Looked fantastic until the massive breakout
carrie from New Mexico
This stuff is great for concealing and highlighting. Unfortunately, it took me about a week of use before I realized it was giving me a MASSIVE breakout. And I concealed that breakout with... you guessed it... more shapetape. My face is just wrecked with pimples and whiteheads. Check out the ingredients list. If your skin doesn't react well to plant-derived oils -- especially the infamous olive oil -- this is not for you. I wish I had checked the ingredients first.
Ride or Die
Jenna from California
No matter what other concealer I try, none can compete to Tarte ST. It looked beautiful on the skin, has unbeatable and buildable coverage and stays all day. Even though it's a little more expensive, it's worth the money.
Erin from Jamestown, NY
I have been using this product for a little over a month, and I have developed the worst acne I've had in my 25 years. At first I thought it was just from my mask, but I've now realized that each of my larger zits has many satellite bumps around it, which then turn into massive zits of their own. I really wanted to like this, but I will sadly be throwing all of it out.
Mojora from Hazard, Kentucky
Great concealer, goes well with any foundation, I've not tried with a mineral/powder foundation but I would think this would be just fine
Frequentshopper from Texas (USA)
Had been on the fence about purchasing this product until I had my makeup done with it and the MUA raved about it. Gave it a try and purchased when on sale and have been so content with it. I typically use it for my nights out/ special events and set it in with setting powder. Lasts all night. Great purchase!
Not too thick or too thin - good coeverage
tmb0324 from Columbus, MS
Not too thick or too thin - good coeverage
Kayla from TX
I will buy this product forever! I have tried many dupes of this product, but this is the best!
Frances from Columbus Ga
Rachy from Massachusetts
Great product.. awesome coverage.. very light feeling and never flakes!
This is like my 5th tube
Victoria from Fresno, CA
I don't even buy other concealer products because I'm so satisfied with this one! Effective and doesn't crease. Long lasting. Make sure to get an accurate shade. Mine is a little darker toned then what I would usually get.
I would not buy it again!
Mabel from Houston TX
The concealer was too matte and it seemed to change color throughout the day. The shade started of light then seemed darker later in the day. I've used better concealers like Estée Lauder's.
Shawna from Montana
This stuff is awesome! Easy to apply and completely conceals dark circles under eyes. Stays on all day too!
I would buy this product again.
JT from Eagan, MN
I would definitely buy this product again. I needed a replacement for a similar product under a different brand that was being discontinued and came across this product reading reviews on the Ulta website. It provides great undereye coverage and blends well with my foundation as this product comes in so many colors to choose from.
Peachypie from San Diego, CA
I keep trying different concealers and always go back to this one. The coverage is great and it wears long. One con is that there is slight creasing but not enough to make me stop using.
would not recommend
Jim the runner from Iowa
I was super excited to try it out, but was very disappointed. Creases even when set and looks cakey after you set it. Definitely would not recommend.
vey happy with it
Happy lady from Torrance, CA
this was recommended to me by a professional make up artist, after struggling to find a concealer that I really liked this is it!!!
Lely from Brownsville tx
I really like this product and I use very little, a little dab under my eye goes a longggggg way!
I don't know how this has such rave reviews
Arianasmom from Langhorne PA
I love the color but I hate the coverage. 'Coverage'. This not only settles into any fine lines, wrinkles or pores I may have it announces and broadcasts them. Like a flashing strobe light saying look here, look here! If you are 16 with a baby face I can see how this works for you.