Rated 3.47 out of 5 stars
Most Helpful Positive Review Awesome natural mascara
It only flakes slightly if I run my finger over my lashes. It is a great mascara and will continue to purchase it.
Most Helpful Critical Review NOT REALLY WHAT I HAD HOPED
I had come into the Ulta store to buy another brand of mascara. There was a promotion on this one, so hearing that it was "natural" and "similar to the one I had come in for"I decided to try it. I have allergies, so the natural part was appealing. My lashes are very fine. I look for volume and lash building and no clumping. I have to say that while this mascara applies evenly, it gave me absolutely zero volume. The texture was nice, but it barely added a thing to my lashes. Next time, I wont be convinced by the salesperson's "sell".
Reviewed by 268 customers Messy, wouldn't recommend.
Cass from Grand Rapids, MI
Mascara does not go on very well and is very messy. I ended up with it all over my face and in my eyes causing them to burn. I will be returning and not purchasing again:(
Beauty ritualist from DC
I am very picky about mascara. I got this as a free gift when I purchased one of their skin care products. When my UD Perversion tube dried up, I fished this out to try. I was shocked at how much I liked it.
I have long lashes already and they are pretty thick. I am in my late 30's. I like a natural look. I have had lots of problems with flaking and smudging mascaras. This one really worked for me. I am surprised at some of the reviews.. maybe it is my weather (mid-atlantic) but I have no problems flaking/smudging. Have been using about 3 months.
It doesn't clump easily, though I can tell the tube is starting to dry as I am getting a few clumps and flakes now, but nothing I can't fix easily.
I also used it with a lash primer (UD) today to counteract some of the drying and that worked well.
I really wanted to like it, but...
peace is the way from Tidewater, VA
Mascara is the one makeup product I never go without, and I've tried most of the high-end mascaras on the market. Having fallen in love with other Juice Beauty products, I thought I'd give their mascara a try. But it just didn't work for me. The brush has multilevel bristles cut into a spiral, which made it nearly impossible to apply the fairly liquid formula without getting smudges on my eyelids. Once on, it does look good - nice and black, and it lengthens and slightly thickens lashes. The bad news is, any amount of moisture - whether sweat, tears, or just a humid environment - and this stuff was running and smudging. It did wash off cleanly and left my lashes nice and soft, but I just couldn't tolerate the smudging both during application and after some wear.
Let Dry then Layer PERFECTLY Clump FREE
Annie from South Carolina
I adore this mascara, I have gone through so many mascaras and I am allergic to all of them, even the natural ones. I had some issues with this one flaking and clumping in the beginning, until I watched the video on how to apply it! You have to let it dry then reapply for thicker lashes. The first layer is light thin and lengthens them perfectly to the tip. Go put on the coffee, put on another layer in a zigzag motion, drink some coffee or tea, put on another layer or darken the tips or edges, done thick lovely long lashes without an allergic reaction to chemicals. I am so impressed with JUICE.
Not a fan
Karessa from Oregon
I was very much hoping this mascara would be amazing especially for the price. I have to say I was quite disappointed at how many layers it took for it to show up on my lashes. First coat, flaky and barely tinted my lashes. Second coat, little more tint, more flaks and now lashes are starting to clump. Same for layer 3. By layer I could tell I was wearing mascara. My lashes where tinted but there was way too much flaking going on. The flakes kept getting into my eyes which really irritated me. I'm quite disappointed.
Love this mascara!
MJ from Minnesota
This mascara is perfect for someone who just wears a light coating and wants to be able to wash it off easily at night without having to use heavy makeup removers on their eyes.
This is probably not the right mascara for someone who likes to wear a heavier coating and really go for it with their mascara.
Where is the product?
K.t. from Richmond VA
So disappointed! Sat there for 30 minutes trying to get a base coat. Product was extremely dry, flaked off, and clumped lashes together when trying to build up on my lashes. Too expensive for such an ineffective product.
Smartys11808 from Florida
I wanted to love this mascara so bad... I expected it to be as good as the rest of their products but it just didn't meet expectations. My biggest complaint is how dry it is. It's so hard to apply because it is so dry and clumpy. It won't cling to my lashes well, I actually end up getting more on my eyelid than anything. Try again Juice Beauty, loyal to you and your products but this is just not it. :(
I wanted to love this but it's terrible
LexiElle from PA
I wanted to love this because Juice Beauty is Leaping Bunny Certified. I'd be better off not wearing any mascara than using this. I know that it's not waterproof but if your eyes water at all this product will be all over your face. Not worth it.
Not for me
GiGi from Illinois
I have been looking for a clean mascara. This did not work for me at all. Very little coverage and what was there flaked.
Worst mascara I've ever used
Briana from San Jose
I've made my way through natural and clean mascaras and have accepted that none of them are going to be all that great. That's just the price you pay for ditching the harsh chemicals and microplastics that so many mascaras contain. With that said, this has been by far the worst mascara I have ever used. It went on clumpy and flaked immediately after application- I'm talking within the minute I had flakes under my eyes. Every 30 minutes or so I would find 5-10 more very visible flakes under my eyes for the entire day.
I love that it's clean for my body and the environment but the formula definitely needs some work.
Meow from Michigan
I love juice beauty skincare and was excited to try this mascara when I received it as a free gift with my order. Unfortunately, despite being black it doesn't apply dark. It also caked the lenses of my sunglasses when I put them on about an hour after application. I'm glad I didn't actually spend any money for this product because it's terrible. I do like the tube and wand, and it didn't clump my lashes, so I guess that's worth 2 stars.
In my opinion, I believe everyone should try this mascara.
sue from Undisclosed
I like it, easy to use, does not clump, looks natural for me. I have it on auto ship for every 2 months.
Meh... not the best.
Jo from Ft. Collins
I went with this mascara because I'm ALL ABOUT CRUELTY FREE. I somehow have long, think eyelashes, which is wonderful, but really hard to find mascara.. I used to use Covergirl Lash Exact or something, and tried this one, but the wand/brush are bristles that look like they'll work, but for thick lashes, it clumps them together. The one thing I love about this, it's soft, natural looking and comes off really well! I just wish the brush were different. If you have long or thicker lashes, I sadly wouldn't recommend this mascara.. :(
Phyto-Pigments Ultra Natural Mascara
Dawn from Undisclosed
Overall like it. Easy to hold thin tube with an angled wand and many bristles to go on thick and even. Only con seems to be that it smudges easily.
I would not buy this again
Na from Scottsdale, AZ
Did not define lashes enough. Very light/thin product.
I used this while pregnant and nursing
Lauren from Dallas
I used this mascara while pregnant because I wanted something nontoxic and saw this brand recommended on a blog. It fit that bill and looks good on my lashes, but it runs easily and flakes some. I guess that's the trade off when using safer cosmetics.
Lashes Never Looked Better
Allison from Undisclosed
Finally! A mascara that is actually natural, does not contain silicon or plastic, and applies sooo nicely.I read a few reviews that said it was clumpy, and at first when I pulled out the wand and saw that it was fibers and not plastic, that was my first thought. Dang, this is going to clump. But to my surprise, its gorgeous. I definitely have to be more methodical instead of throwing it on in a flash, but i'm obsessed. Never going back.
Jennifer from Undisclosed
Definition and length
Ali from Tampa, FL
Clean ingredients and a beautiful non-clumpy, defined lash look. Perfect for a more natural look that enhances your lashes wonderfully- without claiming insane volume that really just means clumpy and thick.
PVee from Canton GA
Would not purchase again.
Best Natural Mascara!
Allyce from Undisclosed
The best natural mascara that I've tried. Love this product! Just wishing for a waterproof version for beach days....
Kelly from Undisclosed
Love this mascara, Applies smoothly and literally washes right off and leaves no dark circles after removing.
Dbai from Undisclosed
I've been trying, for YEARS, to find a natural mascara that would hold the curl of my eyelash curler and this is it! Thank you to the reviewer who mentioned this because I always search the reviews for exactly that and hope this can help someone else with eyelashes that naturally stick straight out (with no apparent relation to the level of curl of the hair on their head- haha!) For me, mascara is pointless without curling my eyelashes, so a mascara that will hold that curl is crucial! I've always ended up back at cover girl waterproof mascara (ugh), but I'm so glad I found this one so I could stop using That terrible goop! Apart from holding the curl, this one doesn't smear or flake, even when on the bottom lashes (just wore to my company holiday party- walked in the rain, had a few drinks, etc.), so it was put to the test! I really love how easily it comes off at the end of the day too! I just use pure jojoba oil and a warm wet washcloth to remove it and it comes right off. No flakey crunchiness that hangs around for days. This stuff actually doesn't feel crunchy and gross while it's on (but still somehow holds the curl)! I like a more natural look for my mascara, and that's easy to achieve with a light application, but if you like a more dramatic look, it will build nicely without getting all clumpy! This is definitely a ‚Äústock up‚Äù makeup item! :)
Carol from Undisclosed
It was fine. The mascara went on smoothly and lasted all day.