Tab through the images or use the previous or next buttons to navigate each product image
01 Black (true black)In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
Juice Beauty's Phyto-Pigments Ultra-Natural Mascara is powered by plant-derived pigments for a feathery-soft look & feel after every smooth, buildable coat.
Benefits
- Leaves lashes clump-free and is designed to minimize smudging and flaking.
- Volumizes lashes with tapioca, while aloe juice hydrates and separates.
- Slim brush for precise application and spiral shape to coat lashes from all angles
- Formulated with rich dark colors from purple carrot and argan.
- Vitamin E helps to condition the lash and protects the hair follicle against breakage.
- Vegan & Cruelty-Free.
Key Ingredients
- Aloe Leaf Juice: Rich in glycoproteins and soothing properties, can improve hydration and skin's natural moisture content.
- Candelilla Wax: Nourishes and helps provide natural glossy shine.
- Purple Carrot: Rich in vitamins and provides a deep black color.
Formulated Without
- Parabens
- Petroleum
- Propylene or Butylene Glycols
- Silicones
- Talc
- Carbon Black
- Phthalates
- Sulfates
- PEGs
- TEAs
- DEAs
- GMOs
- Artificial Dyes
- Synthetic fragrances
Apply mascara from the base of the lashes to the tips, while lifting up and out. Apply one coat for natural definition. For a more dramatic look, allow the first coat to dry before applying second coat for added volume and length.
Aloe Barbadensis (Organic Aloe Juice/Jus D'Aloés Bio)*, Glycerin (Organic/Bio)*, Acacia Senegal Gum Extract, Tapioca Starch (Organic/Bio)*, Glyceryl Stearate Se+, Jojoba Esters, Microcrystalline Cellulose+, Stearic Acid+, Potassium Cetyl Phosphate, Gluconolactone+, Copernicia Cerifera (Organic Carnauba Wax/Cire De Carnauba Bio)*, Euphorbia Cerifera (Candelilla Wax/Cire De Candelilla), Tocopherol (Vitamin E/Vitamine E), Cellulose Gum+, Sodium Benzoate, Calcium Gluconate, Sodium Hyaluronate+, Maltodextrin+, Methyl Dihydroabietate+, Argania Spinosa (Argan Shell Powder/Poudre D'Argan), Rosa Gallica (Rose Flower Powder/Poudre De Rose), Daucus Carota (Purple Carrot Extract/Extrait De Carotte Violette), Iron Oxide (CI 77499).
*Certified Organic Ingredient / Ingrediént Certifié Bio
- Plant Derived / Origine Végétale
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
If it gets too dry, and you add little water to soften it?
- Asked by Me
- Official Answer By Juice Beauty - Brand EngageHello there, don’t put water into the tube. Instead, stand your tube in a mug of hot water. Leave it in for a few minutes. The heat will soften the dried mascara and give you smooth application again. Was this answer helpful to you
- Q
Is this product oil free/ and safe for lash extensions?
- Asked by Rose
- Official Answer By Juice Beauty - Brand EngageThank you for your question! We would recommend reviewing the ingredient list with the team where you got your lash extensions done to make sure that it is okay to use on them. Was this answer helpful to you
- Q
does this mascara contain any preservatives or fragrance?
- Asked by jojo
- Official Answer By Juice Beauty - Brand EngageThank you for reaching out! All of our products are formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals. We use food grade preservatives similar to what would be used in a granola bar at Whole Foods Market.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 40Anytime
- 28Daytime
- 5Going Out
- 2Never
- 1As a base
Describe Yourself
- 60Natural Style
- 38Classic Style
- 2Trendy Style
- 1Natural make-up lover
- 1Older and fewer eyelashes
Skin Type
- 8Normal
- 1Combination
- 1Dry
- 1Oily
Most Helpful Positive Review
Awesome natural mascara
It only flakes slightly if I run my finger over my lashes. It is a great mascara and will continue to purchase it.
Most Helpful Critical Review
NOT REALLY WHAT I HAD HOPED
I had come into the Ulta store to buy another brand of mascara. There was a promotion on this one, so hearing that it was "natural" and "similar to the one I had come in for"I decided to try it. I have allergies, so the natural part was appealing. My lashes are very fine. I look for volume and la...
596 results
Terrible and smudgy
Terrible product. Does not do much to enjance lashes beyond tinting. The worst is how flaky and smudgy it is. Have tried it severla times and very ealry in the day have dark markings and fall out under my eyes.
Bad coverage
I bought this but returned it. It doesn't give good lash fullness. I went back to my previous mascara.
I wouldn't buy this product again.
Age 45-59
Skin Type Normal
Verified Buyer
This mascara was flaky on my skin within a few hours.
The worst
Salesperson convienced me to get it. Said everyone there was obsessed with it. So I purchased it. I paid cash. I thru out the receipt upon opening it the next day, along with the packaging when I put it on. Well later that day I looked in thee mirror and it was flacked allllll over my face and didn't even look like I had any mascara on. So disappointed. So hopefully they let me return it.
Worst mascara I have ever tried
Age 30-44
Skin Type Normal
I also was heavily sold this mascara by an ulta salesperson and suffice it to say that trust is broken.