Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Wow Brow Gel
Summary
Highlights
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Item 2538866
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product come...
Most Helpful Critical Review
Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my b...
518 results
Love this product
My daughter told me about this product and since her budget it way more than mine for make-up, I figured that this would be more than I wanted to pay. My mistake, this product is not only affordable it works great. Very easy to apply and it looks natural, not the pencil look you get when using an eye brow pencil.
Good one
I like the brush applicator and the color isn't so dark that it screams look at me. Very natural look.
Doesn't cover the white hairs well....
I really wanted to like this; the company and their price points are great. BUT....this gel doesn't cover my white/grey brows very well. Returning this one...
Not the best product
This product fell short. I feel it does not provide the amount of pigment I like on a get. I have light brown eye brows so I could just be the shade isn't a match. I don't feel it gels my brows only tints them slightly.
Absolutely magical
My eyebrows are so blonde that they're invisible. On a recommendation, I purchased this product in Taupe and it's not too dark, not too expensive, does the job and works great. I highly recommend it.