Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Forte Series Volumizing Shampoo #1
Forte Series Volumizing Shampoo #1

 Volumizing Shampoo

Online only

$21.95
Size:11.2 oz

Pickup and delivery options

In stock and ready to ship

Fulfilled by

Member Exclusive! Earn up to 4X points on purchases & services thru 4.9. Excludes UB Marketplace & gift cards.

Details

Benefits

  • Boosts visible volume at the roots for fuller-looking hair
  • Lifts away excess oil and product buildup for a clean, bouncy feel
  • Lightweight, non-heavy cleanse that won’t weigh fine hair down
  • Leaves lengths soft and easy to manage
  • Preps hair for thicker-looking styles and works great with heat + pre-stylers

Key Ingredients

  • Biotin (Vitamin B7) helps strengthen the feel of hair and reduce breakage for fuller-looking body
  • Rice protein helps plump fine strands for visible lift and thickness
  • Keratin supports hair’s structure for a smoother, more resilient feel
  • Panthenol (Pro-Vitamin B5) attracts and retains moisture for softness without weight

Formulated Without

  • Sulfates
  • Parabens

Item 77005769

How To Use

Thoroughly wet hair. Lather a quarter-size amount in palms, then work into roots and scalp. Rinse well. For best results, follow with Volumizing (or Hydrating) Conditioner, then pre-style and blow-dry for maximum lift.

Ingredients

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Sodium Chloride, Silicone Quaternium-16, Polyquaternium-11, Stearamidopropyl Dimethylamine, Panthenol, Collagen, Biotin, Maris Sal (Sea Salt), Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Wheat Protein, Caffeine, Glycol Distearate, Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyltrimonium Chloride, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Aloe Barbadensis Leaf Juice, Citric Acid, Hydroxyethylcellulose, DMDM Hydantoin, Sodium Benzoate, Potassium Sorbate, Glycerin, Ethylhexylglycerin, Titanium Dioxide, Tin Oxide, Triticum Vulgare (Wheat) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phenoxyethanol.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details