SKIP TO MAINSKIP TO FOOTER

Free same day delivery with any $35 purchase.

Use the following zoom and pan buttons to control the image that follows them

BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide #1
BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide #1

Tab through the images or use the previous or next buttons to navigate each product image

BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide

$86.00

Replenish & Save

Size:1.01 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Details

Benefits

  • Nourishes and hydrates
  • Delivers long-term moisturization for a fresh, hydrated glow
  • Smooths the look and feel of skin through resurfacing
  • Boosts radiance, brightens dark spots, and evens skin tone
  • Helps boost your base for smooth makeup application

Key Ingredients

  • HydroGlow Fruit Complex helps provide long-term moisturization for a hydrated, healthy-looking glow
  • Niacinamide (Vitamin B3) provides long-term hydration
  • Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time

Research Results

  • 100% had a boost in moisture overnight *Clinical testing on 21 women.
  • 4 Weeks to smoother, brighter, more even-toned skin *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% showed an improvement in the look of acne marks at 8 weeks *Clinical testing on 51 women, after using product for 8 weeks.
  • 92% say skin looks more radiant *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% agree makeup goes on smoothly with these products *Consumer testing on 160 women after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week.
  • 89% naturally derived ingredients *Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.

Item 2617705

How To Use

Apply to clean, dry face, avoiding the eye area. Use twice daily, morning and night. Pair with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for plump skin and effortlessly smooth makeup application.

Ingredients

Water\\Aqua\\Eau, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20, Butyrospermum Parkii (Shea) Butter, Bis-Peg-18 Methyl Ether Dimethyl Silane, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Tocopheryl Acetate, Niacinamide, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Passiflora Edulis Seed Oil, Glycereth-26, Acetyl Glucosamine, Lactobacillus Ferment, Glycerin, Hydrogenated Palm Glycerides, Hydrogenated Polydecene, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Caprylyl Glycol, Caffeine, Cholesterol, Ethylhexylglycerin, Sodium Hyaluronate, Whey Protein\\Lactis Protein\\Protéine Du Petit-Lait, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lactate, Zea Mays (Corn) Oil, Sodium Pca, Laminaria Digitata Extract, Beta-Carotene, Serine, Glutamic Acid, Cereus Grandiflorus (Cactus) Flower Extract, Acetyl Hexapeptide-8, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Magnesium Ascorbyl Phosphate, Polyacrylate Crosspolymer-6, Polysorbate 20, Peg-8, Sodium Hydroxide, Ppg-5-Ceteth-20, Jojoba Wax Peg-120 Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Panthenol, Sodium Benzoate, Glycine, Limonene, Citronellol, Geraniol, Linalool, Citral, Sodium Citrate, Disodium Edta, Bht, Ethylbisiminomethylguaiacol Manganese Chloride, Potassium Sorbate, Phenoxyethanol \ Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

BOBBI BROWN

Vitamin Enriched Smoothing Serum with Niacinamide

$86.00
BOBBI BROWN

Hydrating Face Cream

$69.00
BOBBI BROWN

Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid

Size: 3.4 oz
$113.00

We think you'll like

12 items

Similar items for you

12 items

Q&A

Showing 2 out of 2 Questions
Q
Can I use this with Musely Spot Cream?
Asked by favtabulous
Official Answer By Bobbi Brown US
Hi there! Bobbi Brown Vitamin Enriched Smoothing Serum is designed to hydrate and smooth the skin. It is best to confirm compatibility with your provider to ensure the best results for your skin.Was this answer helpful to you
Q
Do you put this on first then use a moisturizer?
Asked by Colada
Official Answer By Bobbi Brown US
Thanks for reaching out! For best results, we recommend applying Bobbi Brown Cosmetics Vitamin Enriched Smoothing Serum to a clean, dry face, avoiding the eye area. Layer Bobbi Brown Cosmetics Vitamin Enriched Face Base on top to plump and hydrate skin for smooth makeup application.Was this answer helpful to you

Review Snapshot

by PowerReviews

193 ReviewsWrite a Review
98%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Describe Yourself
Most Helpful Positive Review
A Winter Staple for Dry Skin!

I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...

Versus
Most Helpful Critical Review
I will give it a try again

The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp usin...

193 results

Not for Sensitive Skin

Submitted 5 months ago

By BLA G

From Sylmar, CA

This product made me break out right before my wedding. The makeup artist at the Sepulveda store said it was top quality product. Instead it caused a major breakout and my wedding pics were ruined. Lesson learned to never try anything new before a big event. This product is not for sensitive skin

Was this review helpful to you?
Doesn't sit well under foundation

Submitted 6 months ago

By tlibs

From New Jersey

Verified Reviewer

Reviewed at

Bobbi Brown US

love BB everything, this doesn't sit well under the primer and foundation. can't use it for everyday routine

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Great product!!

Submitted 6 months ago

By Alex1234

From San Francisco

Verified Reviewer

Reviewed at

Bobbi Brown US

Gifted by BobbiBrown. I've been using the Vitamin Enriched Smoothing Serum for a few weeks now, and I'm beyond impressed! The texture is lightweight and absorbs quickly without feeling greasy. My skin feels smoother, more hydrated, and has a noticeable glow. I love that it layers perfectly under makeup, giving me a flawless, radiant finish. After consistent use, l've noticed a significant improvement in the texture and overall appearance of my skin. It's packed with nourishing ingredients that leave my skin feeling refreshed and balanced. If you're looking for a serum that delivers real results, this one is definitely worth trying!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Brightening serum

Submitted 6 months ago

By Sayd

From United states

Verified Reviewer

Reviewed at

Bobbi Brown US

Another beautiful product from Bobbi brown, love the consistency of this serum, the ingredients and how it makes my skin feel! It has a nice mild scent which I like, I use it under my makeup and I see some brightening effect already, definitely recommend, gifted by Bobbi brown

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So hydrating

Submitted 6 months ago

By Sarah

From San Francisco CA

Verified Reviewer

Reviewed at

Bobbi Brown US

This is such a nice hydrating serum! If you love the vitamin enriched face base, then you'll definitely love this. It's very similar, but a bit thinner has the same fresh sent as the face base. Leaves my skin super moisturized, glowy, and ready for makeup. A little goes a long way too, so the bottle should last a long time. I really like this! Gifted by Bobbi Brown

Was this review helpful to you?