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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide and Vitamin C smooths, evens tone, and brightens dark spots for hydrated, makeup-ready skin.
Benefits
- Nourishes and hydrates
- Delivers long-term moisturization for a fresh, hydrated glow
- Smooths the look and feel of skin through resurfacing
- Boosts radiance, brightens dark spots, and evens skin tone
- Helps boost your base for smooth makeup application
Key Ingredients
- HydroGlow Fruit Complex helps provide long-term moisturization for a hydrated, healthy-looking glow
- Niacinamide (Vitamin B3) provides long-term hydration
- Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time
Research Results
- 100% had a boost in moisture overnight *Clinical testing on 21 women.
- 4 Weeks to smoother, brighter, more even-toned skin *Clinical testing on 51 women, after using product for 4 weeks.
- 91% showed an improvement in the look of acne marks at 8 weeks *Clinical testing on 51 women, after using product for 8 weeks.
- 92% say skin looks more radiant *Clinical testing on 51 women, after using product for 4 weeks.
- 91% agree makeup goes on smoothly with these products *Consumer testing on 160 women after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week.
- 89% naturally derived ingredients *Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.
Apply to clean, dry face, avoiding the eye area. Use twice daily, morning and night. Pair with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for plump skin and effortlessly smooth makeup application.
Water\\Aqua\\Eau, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20, Butyrospermum Parkii (Shea) Butter, Bis-Peg-18 Methyl Ether Dimethyl Silane, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Tocopheryl Acetate, Niacinamide, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Passiflora Edulis Seed Oil, Glycereth-26, Acetyl Glucosamine, Lactobacillus Ferment, Glycerin, Hydrogenated Palm Glycerides, Hydrogenated Polydecene, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Caprylyl Glycol, Caffeine, Cholesterol, Ethylhexylglycerin, Sodium Hyaluronate, Whey Protein\\Lactis Protein\\Protéine Du Petit-Lait, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lactate, Zea Mays (Corn) Oil, Sodium Pca, Laminaria Digitata Extract, Beta-Carotene, Serine, Glutamic Acid, Cereus Grandiflorus (Cactus) Flower Extract, Acetyl Hexapeptide-8, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Magnesium Ascorbyl Phosphate, Polyacrylate Crosspolymer-6, Polysorbate 20, Peg-8, Sodium Hydroxide, Ppg-5-Ceteth-20, Jojoba Wax Peg-120 Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Panthenol, Sodium Benzoate, Glycine, Limonene, Citronellol, Geraniol, Linalool, Citral, Sodium Citrate, Disodium Edta, Bht, Ethylbisiminomethylguaiacol Manganese Chloride, Potassium Sorbate, Phenoxyethanol \ Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Do you put this on first then use a moisturizer?
- Asked by Colada
- Official Answer By Bobbi Brown USThanks for reaching out! For best results, we recommend applying Bobbi Brown Cosmetics Vitamin Enriched Smoothing Serum to a clean, dry face, avoiding the eye area. Layer Bobbi Brown Cosmetics Vitamin Enriched Face Base on top to plump and hydrate skin for smooth makeup application.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1"30-year-old content creator & mom, crafting eng
- 1Classic Style
- 1A woman with combination mature skin
- 1Skincare lover
- 1Chic
Most Helpful Positive Review
A Winter Staple for Dry Skin!
I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...
Most Helpful Critical Review
I will give it a try again
The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp usin...
190 results
I will give it a try again
Verified Reviewer
Reviewed at
The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp using it until I receive the complementary sample of the exact product and smelled it. It was completely different - in a good way. So I was right about something about the smell was off. A bit over $60 was wated as I passed the return window. I will purchase another one and see what happens. I'm now wondering if they sent me an expired item as it did smell like old moisturizer. We shall see.
Best serum on the market!
Verified Reviewer
Reviewed at
I've been using a this serum for a few weeks now, and I'm honestly so happy with the results! My skin looks brighter, feels smoother, and has such a healthy glow. The serum absorbs beautifully without feeling heavy, and the niacinamide has really helped even out my skin tone and reduce any redness. I couldn't be more pleased — it's definitely become a must-have in my skincare routine!
Not for Sensitive Skin
This product made me break out right before my wedding. The makeup artist at the Sepulveda store said it was top quality product. Instead it caused a major breakout and my wedding pics were ruined. Lesson learned to never try anything new before a big event. This product is not for sensitive skin
Doesn't sit well under foundation
Verified Reviewer
Reviewed at
love BB everything, this doesn't sit well under the primer and foundation. can't use it for everyday routine
Great product!!
Verified Reviewer
Reviewed at
Gifted by BobbiBrown. I've been using the Vitamin Enriched Smoothing Serum for a few weeks now, and I'm beyond impressed! The texture is lightweight and absorbs quickly without feeling greasy. My skin feels smoother, more hydrated, and has a noticeable glow. I love that it layers perfectly under makeup, giving me a flawless, radiant finish. After consistent use, l've noticed a significant improvement in the texture and overall appearance of my skin. It's packed with nourishing ingredients that leave my skin feeling refreshed and balanced. If you're looking for a serum that delivers real results, this one is definitely worth trying!
