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Summary
A modern vetiver men's fragrance perfect as an everyday signature cologne. Mineral salt, spicy ginger, and violet notes twist the classic blend of aromatic sage and smoked vetiver for a vibrant, edgy finish.
Fragrance Family
- Warm & Spicy
Key Notes
- Top - violet leaf
- Middle- sage
- Base - smoked vetiver
Includes
- Uomo Born in Roma Eau de Toilette (1.7 oz)
- Uomo Born in Roma Eau de Toilette (0.34 oz)
Item 2659254
Apply to pulse points---the wrists, the neck, and inside the elbows. After spraying, let the fragrance air-dry naturally. Avoid rubbing your wrists together, as this breaks down the scent structure and causes it to fade more quickly.
Alcohol, Aqua/Water, Parfum/Fragrance, Limonene, Benzyl Salicylate, Linalool, Coumarin, Citronellol, Benzyl Alcohol, Geraniol, Alpha-Isomethyl Ionone, Isoeugenol, Citral, Benzyl Benzoate, Methyl Anthranilate, Benzyl Cinnamate.
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Fragrance Type
Most Helpful Positive Review
Sweet but boldly masculine
It smells sweet and very pleasant but didn't fully convince me. I sprayed it on my wrist before I left the house to see how it developed and I have to say I was really impressed later on. It's very sweet yet fully masculine. I find the development of the fragrance to a sweet, powdery note and the su...
Most Helpful Critical Review
I wouldn't buy it
Valentino is such a great line when it comes to certain perfumes, colognes and even some skincare but this is by far my least favorite one. Thanks to Valentino for sending me this Uomo Born in Roma EDT. Presentation wise, great looking bottle giving it that punky edge with the studs I'd say and VALE...
2474 results
Born in Roma
[I received this product in exchange for my honest review] I have always been a fan of Valentino's perfume, especially Born in Roma. I've used another version of Born in Roma, so was very excited to try this one! It doesn't disappoint me, smells amazing, and lasts long!
👍🏼
[I received this product in exchange for my honest review] It's definitely like a woody type of scent. It smells really good. Also it lasts like a really long time. It's like very bold and intense I really love the packaging

I would not buy this fragrance from Ulta
This is one of my favorite fragrances. But this was first time purchasing it from Ulta. After opening it I realized the smell was off so I checked the batch code. It was 2 years old and I'm guessing it wasn't stored properly. So I returned it and repurchased on Ulta.com instead of the brick and mortar store that sold me the old one. It had same smell. Checked batch code and it was also 2 years old.
Mature
[I received this product in exchange for my honest review] Im not one who uses perfumes often so Im not the best at catching each note in a fragrance. However this perfume is very clean and fresh. Its not sweet and it doesnt smell very floral to me. It feels very mature which I love. A little honestly goes such a long way and I love using this for date nights or even days where I just want to feel a little more put together.

Must buy!! Perfect longevity
[I received this product in exchange for my honest review] This men's Valentino fragrance smells amazing I am beyond impressed. From the moment you open the box, the packaging feels luxurious and well thought out. The bottle design is absolutely beautiful, it looks just as good on display as it smells. The scent itself is amazing. It's bold, strong, and carries incredibly well without smelling cheap or overpowering. When you walk into a room, the presence is immediately noticed. It has that confident, elevated energy. Longevity is top tier, it lasts for hours without needing constant reapplication. The spray also distributes generously, so one or two sprays go a long way. If you're looking for a fragrance that makes a statement and leaves an impression, this is it. Definitely a must buy.

