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Summary
A modern vetiver men's fragrance perfect as an everyday signature cologne. Mineral salt, spicy ginger, and violet notes twist the classic blend of aromatic sage and smoked vetiver for a vibrant, edgy finish.
Fragrance Family
- Warm & Spicy
Key Notes
- Top - violet leaf
- Middle- sage
- Base - smoked vetiver
Includes
- Uomo Born in Roma Eau de Toilette (1.7 oz)
- Uomo Born in Roma Eau de Toilette (0.34 oz)
Item 2659254
Apply to pulse points---the wrists, the neck, and inside the elbows. After spraying, let the fragrance air-dry naturally. Avoid rubbing your wrists together, as this breaks down the scent structure and causes it to fade more quickly.
Alcohol, Aqua/Water, Parfum/Fragrance, Limonene, Benzyl Salicylate, Linalool, Coumarin, Citronellol, Benzyl Alcohol, Geraniol, Alpha-Isomethyl Ionone, Isoeugenol, Citral, Benzyl Benzoate, Methyl Anthranilate, Benzyl Cinnamate.
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Fragrance Type
Most Helpful Positive Review
Sweet but boldly masculine
It smells sweet and very pleasant but didn't fully convince me. I sprayed it on my wrist before I left the house to see how it developed and I have to say I was really impressed later on. It's very sweet yet fully masculine. I find the development of the fragrance to a sweet, powdery note and the su...
Most Helpful Critical Review
I wouldn't buy it
Valentino is such a great line when it comes to certain perfumes, colognes and even some skincare but this is by far my least favorite one. Thanks to Valentino for sending me this Uomo Born in Roma EDT. Presentation wise, great looking bottle giving it that punky edge with the studs I'd say and VALE...
2474 results
Gods tears in a bottle!
Valentino Uomo Born in Roma is one of those fragrances that doesn't just smell good—it rewires the whole mood of your night the second it hits your skin. From the first spray, it throws out this almost electric mix of mineral freshness and violet leaf that feels like stepping into warm evening air in a city you love, dressed better than everyone else without even trying. There's a clean, slightly salty brightness up top that instantly grabs attention, but it never feels harsh or synthetic; it's smooth, modern, and ridiculously easy to like. As it settles, the ginger and sage start to rise, giving this energetic, slightly spicy edge that makes the fragrance feel alive and animated, like your confidence just quietly leveled up. It has that designer sexiness that works on literally any age, but there's also a subtle character to it, a kind of understated attitude that keeps it from being just another generic mainstream scent. The dry‑down is where it really gets addictive: vetiver and woods warm everything up into this smooth, masculine base that clings to your skin and clothes in the best way. In real life, this is a date‑night and going‑out monster—something you reach for when you want compliments without smelling like you tried too hard. It projects enough to leave a trail when you walk past, lasts long enough to ride through an entire evening, and still feels comfortable and wearable, never overbearing. People talk about it as a compliment magnet, and it absolutely fits that label, but the thing that makes it special is how personal it becomes once it mixes with your skin. On paper, it sounds like a fresh, woody, slightly spicy designer. On you, it might become your signature. And honestly, this is one of those scents you can read about all day—but you won't really get the hype until you spray it on once and catch that first whiff for yourself. This product was given to me for free in exchange for a review.

Love, love, love
[I received this product in exchange for my honest review] It smells amazing. As soon as you walk in the room you can smell this perfume. Just a little goes a long way, no need to spray it multiple times. And it lasts for a very long time. I would definitely recommend.

bright, yummy
[I received this product in exchange for my honest review] Clean, fresh, bright. Gifted to my boyfriend and smells soooo good on. It has a sweet/ citrus/ forest opening, and then sinks in very lovelyly to smell like skin but better. I would recommend for daytime in spring or summer, but can be an easy every day scent.
I would buy this again
I received this product in exchange for my honest review. I love how it lingers in the room once you spray it. The packaging is unique and sends a powerful message. I think it could be a unisex fragrance depending on what you are going for.
Like it
[I received this product in exchange for my honest review] I love this cologne! Gave it to my boyfriend, and I like it! Not very woodsy like other cologne, almost slightly sweet which I like. One con is it doesn't have great lasting power throughout the day, especially for the price
