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Summary
Highlights
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543138
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is the Joico Defy damage line color-safe?
- Asked by Karen
- Official Answer By Joico - Brand EngageHi Karen! Thanks for your question. The Defy Damage Collection is safe for color treated hair. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Great Discovery
I like to have 2 to 3 different shampoos to change around as I believe hair gets 'bored' with the same old.. My hair is short, baby fine, color treated and soft and it has a mind of its own! I like to buy travel sizes in case they are a disappointment. I am pleased to say, I used this for the 1st ...
Most Helpful Critical Review
Not good quality shampoo
If you need these for traveling, the shampoo & conditioner both came about half full-so make sure you get multiples or have the bigger bottles to fill them up. I bought these to try after using the Blonde Life version of Joico which smells amazing and makes my hair silky smooth. This Defy Damage li...
11 results
Not for me
It's a protein based shampoo, so it does strengthen. I do t have any damage, but it does work nicely in my mother's relaxed hair.
Bad don't buy!
Tried this travel size shampoo and it made my hair fall out. I have very fine and thin hair. I wouldn't buy again. I'm glad I only bought the travel size.
Smells amazing leaves my hair shiny and smelling good all da
Verified Buyer
Love the product will definitely buy a big bottle
Not good quality shampoo
If you need these for traveling, the shampoo & conditioner both came about half full-so make sure you get multiples or have the bigger bottles to fill them up. I bought these to try after using the Blonde Life version of Joico which smells amazing and makes my hair silky smooth. This Defy Damage line smells like a 1990's drugstore hairspray and didn't even come close to making my hair feel soft, smooth, etc. Thankful I only purchased the travel sizes to try this out!
Love this
Verified Buyer
Love how when I straighten my hair it was not frizzy after