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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
Super BlackMember Exclusive! Earn up to 4X points on qualifying purchases & services. Ends 9.28.25.
Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2298659
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 20 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you
- Q
Does it have expiration date on the package?
- Asked by Wifey
- Official Answer By IT Cosmetics - BEHi there! Superhero Mascara does not have an expiration date on the package. Unopened and stored in a cool, dry place IT has a shelf-life of 3 years. Once opened we suggest using withing & replacing every 3 months. We hope this helps!Was this answer helpful to you
- Q
How big is the tube? Ounces?
- Asked by Can
- Official Answer By IT Cosmetics - BEHi there! IT is 0.3 oz! We hope this helps!Was this answer helpful to you
- Q
Any chance of getting this amazing mascara in BROWN OR DRK BROWN??? Will there ever be other colors?
- Asked by Nikki
- Official Answer By IT Cosmetics - BEHi there! At this time we do not have any insight into this! We'll be sure to pass along your feedback!Was this answer helpful to you
- Q
Is this a tubing mascara
- Asked by Joan G
- Official Answer By IT Cosmetics - BEHi there! No, this mascara is not considered tubing. If you're looking for one we recommend Hello Lashes+ Volumizing Mascara with Lash Serum!Was this answer helpful to you
- Q
Is this mascara hypoallergenic
- Asked by Dee
- Official Answer By IT Cosmetics - BEHi there! Although Superhero Mascara hasn’t specifically been tested to be hypoallergenic - it is formulated with the best skin-loving, beneficial ingredients and ophthalmologist tested! You can find the full ingredient list on the product page, and for any allergy concerns, we recommend speaking with your doctor! XOXOWas this answer helpful to you
- Q
Is this mascara waterproof, or will it come off with make up wipes
- Asked by ML
- Official Answer By IT Cosmetics - BEHi there! This version is not waterproof IT should come off with makeup wipes or we suggest trying Bye Bye Makeup Cleansing Balm Makeup Remover!Was this answer helpful to you
- Q
Is this waterproof and smudge proof?
- Asked by Nancybel
- Official Answer By IT Cosmetics - BEHi there! No, this travel-size mascara is not waterproof! But IT Cosmetics now has a waterproof mascara, Superhero Volumizing Waterproof Mascara! We hope you give IT a try!Was this answer helpful to you
- Q
Waterproof
- Asked by Bonbon
- Official Answer By IT Cosmetics - BEHi there! Yes, this product does come in a waterproof version. We hope you give IT a try!Was this answer helpful to you
- Q
Is IT Cosmetics Superhero mascara a tubing mascara?
- Asked by Gin
- Official Answer By IT Cosmetics - BEHi there! Yes, give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! We hope you try IT!Was this answer helpful to you
- Q
Is it waterproof or does it wash off with soap and water
- Asked by Jeanne
- Official Answer By IT Cosmetics - BEHi there! Great question, this mascara is not waterproof and will easily come off with any face cleanser! Our Confidence in a Cleanser or Bye Bye Makeup Balm is a great way to remove any makeup! We hope you give IT a try!Was this answer helpful to you
- Q
Is this mascara waterproof, or will it come off with make up wipes
- Asked by ML
- Official Answer By IT Cosmetics - BEHi there! This version is not waterproof IT should come off with makeup wipes or we suggest trying Bye Bye Makeup Cleansing Balm Makeup Remover!Was this answer helpful to you
- Q
Is this waterproof and smudge proof?
- Asked by Nancybel
- Official Answer By IT Cosmetics - BEHi there! No, this travel-size mascara is not waterproof! But IT Cosmetics now has a waterproof mascara, Superhero Volumizing Waterproof Mascara! We hope you give IT a try!Was this answer helpful to you
- Q
Waterproof
- Asked by Bonbon
- Official Answer By IT Cosmetics - BEHi there! Yes, this product does come in a waterproof version. We hope you give IT a try!Was this answer helpful to you
- Q
Is IT Cosmetics Superhero mascara a tubing mascara?
- Asked by Gin
- Official Answer By IT Cosmetics - BEHi there! Yes, give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! We hope you try IT!Was this answer helpful to you
- Q
Is it waterproof or does it wash off with soap and water
- Asked by Jeanne
- Official Answer By IT Cosmetics - BEHi there! Great question, this mascara is not waterproof and will easily come off with any face cleanser! Our Confidence in a Cleanser or Bye Bye Makeup Balm is a great way to remove any makeup! We hope you give IT a try!Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7095 results
I can't get enough of this mascara
I've always been a drugstore mascara girl, I think many of them are really good. But this is so worth the splurge and I try to get it when it's on sale. It makes my lashes look SO long and they hold their curl all day. My biggest problem with mascaras is they look good for about an hour and then they fall flat, but this doesn't do that. Also, looks great immediately after opening, you don't have to dry it out for a few days. Can't recommend enough!
Not likely
It's okay but there are better mascaras for the same price.
I love it!
Best mascara I have ever used. A bit pricey but….. I have trouble with eye makeup causing irritation but this product does not. I will buy this product again when it goes on sale again. I probably won't order off the website though because I don't always receive my entire order.
Volumizes and Thickens
I live this mascara, it's magic
Not good
Nom