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Urban Decay Cosmetics Original Eyeshadow Primer Potion
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Summary
Highlights
Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Benefits
- This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
- Vegan
- Cruelty-free
Item 2286790
• Smooth on just a touch of Eye Shadow Primer Potion before your eyeshadow for 24 hours of long-lasting wear and NO creasing. You can also wear alone for a subtle neutral eye makeup look. • Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 92 Questions
- Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
- Asked by Deb Debs
- Official Answer By Urban Decay - Brand EngageHi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
- Q
Can this be used on the under eye area as well?
- Asked by RonMar
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
- Q
Does the travel size come with a wand applicator?
- Asked by sandi
- Official Answer By Urban Decay - Brand EngageHello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - Brand EngageHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3233Everyday
- 1779Going Out
- 1069Work
- 873Natural Effect
- 719Smokey Effect
Describe Yourself
- 1779Natural Style
- 1718Classic Style
- 738Trendy Style
- 3Makeup lover
- 2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6123 results
changed the formula
for 6 years I bought no other eyeshadow primer. but then they changed their formula. now before 8 hours it starts to crease. it's extra oily. and the tube somehow dries out in a month when it used to last a lifetime. bring back the old formula pls.
Not again
I still crease.
Used to Like It
I used to use this primer all the time, but took a break because it was so expensive compared to others. I have oily eyelids to begin with but eyeshadow still lasts a couple hours without primer. with this primer it lasted about an hour and a half before all of the shadow on my lid was gone. I will be going back to the Ulta brand primer.
One of My Must Have's
I am a true devotee of Urban Decay's Eyeshadow Primer and have used it for years. My eye makeup barely budges during the day as this great product keeps on working. Bought the travel size as we are often on the road and keep a full size at home.
I'm a repeat buyer!
This is a must for all day wear under eye shadow. I'm older (54), and this helps products guide on my eyelid and stay put. This is a staple in my arsenal of products.