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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo
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Summary
Highlights
OLAPLEX No.4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.
Benefits
- Neutralizes brassiness for brighter hair
- Hydrates and softens hair
Research Results
- 3X brighter hair*
- 52% less breakage after one use***
- *Compared to top purple shampoos.
- ***After 1 use when used as a system, clinically tested.
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
Item 2591872
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well.
For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.
Use weekly or as-needed.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Hair Type
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
Be careful!
I regularly use purple shampoo & conditioner from other brands, so was excited to try Olaplex's new offering. Especially since I've only recently been recommended / starting using their other products, and my results from No.0 & No.3 have been AMAZING. But I'll be staying FAR away from this shampoo...
550 results
Not a fan… Leaves hair purple.
Hair Type Wavy Hair
While the formula and lather is nice, this shampoo leaves purple streaks in my hair. I had maybe used a dollop of it on my hair and my fingers and hands turned purple from the lather/rinse. Overall not worth it considering the price.
Definitely buying again!
I came across this product while scrolling through TikTok and i had to try it out . And let me say it was the best decision ever, i had orange streaks creeping in with one wash my blonde came back to life . I understand its not for everyone but for my first use i fell in love how it made my hair soft. I would buy again .
I would absolutely buy this again
Love how my hair looks and feels after using this product!
Love this
Love this. I bleach highlights in my brown hair. This keeps the bronze away. I mix it with the no4 bond regular shampoo for suds.
Don't waste your money
Hair Type Wavy Hair
Terrible product. I used the regular olaplex bond maintenance shampoo and loved it. It was out of stock and tried this. I had to use 4 times as much and it barely created any suds after using the number 3 pretreatment. I decided to not use the number 3 pre-treatment and had the same issue. Left my hair very dry and brittle evening after using the number 5 conditioner. I will not be buying again.