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Summary
Highlights
HALF MAGIC's Mouth Cloud Soft Matte Lip Cream is an addictive, velvety-soft lip cream for all day matte coverage that never looks or feels dry.
Benefits
- Nourishing matte coverage
- Whipped, airy texture
- Soft blur effect
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611523
Apply lightly for a soft wash of color and layer on for high pigment, full coverage lip color.
Mix, match, and blend with Sculptitude 2-in1 Lip Liners (sold separately) for a painterly application - making it easy to add depth and dimension, customize warmth or coolness, and create ombres and halos.
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Methyl Trimethicone, Isododecane, Diphenyl Dimethicone, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Diphenylsiloxy Phenyl Trimethicone, Polyisobutene, Boron Nitride, Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer, Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Tricalcium Phosphate, Dimethiconol, Phenoxyethanol, Ethylhexylglycerin, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Aluminum Hydroxide, Red 28 (CI 45410), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it long-wear and transfer proof?
- Asked by Lexie
- Official Answer By Half Magic - Brand EngageHello! Mouth Cloud was not formulated to be long-wear nor transfer-proof, it was developed to be a comfortable and modern soft matte, so will in turn provide nourishment to the lips and fade naturally over time.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Holy Amazing
I impulse bought invoice attached because it swatched so pretty and I couldn't be without it. I wore it to my wedding reception and it literally stole the show. I was so pleased with it and it wore like an absolute dream, I only reapplied once and even then it really didn't need it
Most Helpful Critical Review
Check the color you purchase
[I received this product in exchange for my honest review] The packaging is really pretty. The texture is great. I really did not like the color- it looked very brown on me. I don't think I will wear it again. But maybe I would try a different color.
35 results
Wow, so obsessed!
[I received this product in exchange for my honest review] SO impressed with this lip color. Applies on so nicely and truly gives a blurred effect. Texture and application are fantastic, and the color is perfect. Unexpectedly found a new go-to lip product!

So soft
[I received this product in exchange for my honest review] This is such a beautiful color and such a soft color. It feels so good on my lips. It's like a cloud feeling and stays on for a long time. I love it and will be using it!
Loveee
[I received this product in exchange for my honest review] I loveeee how this color looks on me. I have darker two toned lips and don't love how reds and pinks look on me but this reddish brown color (magic brownie) is just everything. I love how soft and velvety it feels as well. It's a little matte but does not feel drying. Not sure if there's other colors but I would definitely want some more.

Long lasting
[I received this product in exchange for my honest review] Took off a star because of the shade, not exactly the best shade for my skin tone. Aside from that, the formula is pretty great. It stays on pretty well and though it did transfer, it did seem minimal. I wore it for a few hours and it really didn't come off completely until I took it off. Didn't seem super drying on the lips, which was good. I just wish it was a more blush shade for my liking, but I would consider trying this out again in a different color.
Love it
[I received this product in exchange for my honest review] Love the color and packaging. It is very smooth to apply to and it is a matte but doesn't leave your lips dry. The applicator is very easy to use and i definitely recommend