Rated 4.7 out of 5 stars
Most Helpful Positive Review Best leave in I've ever used
My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.
Most Helpful Critical Review Loved it- until I realized I was allergic
I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy!
Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!
Reviewed by 1465 customers Love it!
Psulli from Midland, TX
I have used this product in the past. I had forgotten how much I love it!
JKD from Chicago
Detangles very well, but I just cannot tolerate the scent. It smells like cheap perfume.
Great product for smooth silky hair.
Nan32 from Fort Lauderdale Florida
Every other day.
Kim from Opelika, Al
Has Strong Perfume Smell
Lisa from Florida
I really wanted to love the product. But it has a strong perfume smell. If your sensitive to synthetic smells don't buy it.
Hannah L from Pittsburgh, PA
A little goes a long way with this product. A couple sprays if that and my hair is noticeably softer and smoother after blow drying. Absolutely love!!!
BeautyGuru72 from Colorado
Great for strength, shine, and texture. Superior product to build healthy hair.
Hair product junky from Minnesota
My hair dresser used the original "It's a 10" on my hair and I was impressed with how my hair brushed out and felt after. I decided I NEEDED to buy it, I tried this one and LOVE it even more. I will never be without this product going forward!!
Angels from Lake,Michigan
I bought this gift for a birthday gift, so I can not give you a review of the product
Bought it on Black Friday
Kaylin from Indio, CA
I bought those on Black Friday because I heard some great reviews. I immediately fell in love after using it the first day.
Will keep buying
Ash from US
It works great for my thin wavy hair. Keeps the frizz all the way down. It even makes my hair feel stronger.
I would buy again.
Crusher from Cookeville, TN
Great product just overly priced.
Brenda from Schenectady , NY
Love this. Helps with frizzy hair and breakage
😭 not worth it
Liz from USA
The initial response of my hair was wonderful. It softened and tamed my frizz. But came 4-5 times of use my hair started falling out. It's been a week since I stopped using and my hair has finally stopped falling out. I'll be returning… and sadly I bought the whole line
Not as good as I was hoping it to be
Aquabandita from Florida
After reading some rave reviews, I gave this a shot. My hair gets very dry in the summer and I usually use Aveda, or a leave in conditioning spray. I really wanted an all in 1 type product, but this made my hair worse. More frizz and broken ends than prior to use. I have been using for over a month, but when I stopped using it my hair got better.
Wouldn't buy again
bri from new brunswick new jersey
I use this product after I towel dry my hair out of the shower.
Will buy again
acekdlady from Knoxville, TN
Be careful on bathroom floor. Residue is extremely slippery.
So easy to comb through.
Solars Girl from KCMO
This product makes my wet hair so easy to comb through and leaves it feeling soft and manageable.
My daughter and I use this product all the time. We love it.
Sam from Adrian, Mi
This is a great product recommended by my stylist. My daughter and I use it all the time. We will continue to buy this all the time.
soapie from midland texas
overall it smells kind of like bug spray but it doesn't stick, leaves my hair super soft!!!!!!
Best leave in conditioner on the market, in love!
Momhagler from St joseph, MO
Best leave in conditioner on the market, in love!
Zoep from Holland
To start off I have super fine hair that damages super easily and I just recently dyed my hair which definitely almost killed it so I thought I give this a try and it's been amazing! My hair is so shiny and beautiful and usually when my hair is dead it gets super tangled but ever since I started using this no more tangles, my hair is so bouncy. Definitely a go to product!
You will love your hair again!
BZY63 from Houston Texas
After shampooing and towel dry, I spray Miracle Leave in Plus Keratin and comb through. It makes my hair easy to blow dry and style and look silky and shiny. I stopped using it for a while after I ran out and I really noticed a difference. I will never be without this product.
DP from Texas
Use on hair after washing to help with breakage and add protein
Will buy again and again!
Lyn from NEW Jersey
Tried this leave in product for the first time and I was very impressed! First try and my hair was tangled free, soft, silky and so easy to style. A little goes a long way! Will definitely use after every shampoo/conditioner. No need to look further for a better product. "It's a 10" seriously lives up to its name! It's a 10+!