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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
- Give Back
Fresh's Soy pH-Balanced Hydrating Face Wash is a universal, gentle-yet-effective face cleanser that instantly soothes, hydrates & removes everyday makeup for a healthy look over time.
Benefits
- Supports skin's moisture barrier
- Instantly calms visible redness & hydrates
- Delivers a clear, healthy look over time
Key Ingredients
- Soy Proteins: help retain hydration, improve elasticity & smooth skin.
- Aloe Vera: helps to soothe & hydrate the skin.
- Cucumber Extract: helps to provide a cooling effect & crisp, refreshing scent.
Research Results
- +10% hydration, even after you rinse*
- Proven effective on all skin types & tones, including sensitive**
- Scientifically proven to maintain skin’s pH*
- 98% agreed it deeply cleanses pores***
- *instrumental test, 11 subjects
- **skin types normal, dry, oily, combination, sensitive; skin tones tested using the Fitzpatrick scale
- ***self-assessment, 122 subjects, 4 weeks
Wet the skin and massage over face and eyes to clear skin of dirt and makeup, then rinse. Use daily, morning and night. Special note: It's ophthalmologist-tested to be suitable for sensitive eyes and contact lens wearers and helps to remove stubborn eye makeup-including mascara!
Aqua (water), Coco-glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (cucumber) Fruit Extract, Helianthus Annuus (sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Rose Gift with $50 Fresh purchase (valid thru 5/24/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Is this a gel, foam, or cream cleanser?
- Asked by K
- Official Answer By fresh - Brand EngageSoy Face Cleanser is a gentle gel cleanser that transforms to a lightweight foam.Was this answer helpful to you
- Q
Even if you don't have redness is the face wash ok to use
- Asked by Debi
- Official Answer By fresh - Brand EngageYes! Soy Face Cleanser is great for all ages, skin types, tones & genders – because everyone can benefit from a gentle, hydrating cleanser that balances skin’s PH, helping support the skin’s moisture barrier and improve the look of imperfections over time.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 130s
- 1Combination skin
- 123
- 1Combo skin
- 1Female
Skin Type
- 11Combination
- 4Dry
- 4Normal
- 2Oily
Most Helpful Positive Review
Great Facial Cleanser
I use this cleanser twice a day (morning & evening). I can't use harsh products on my face. But this cleanser leaves my skin feeling smooth and not dry. After I use this cleanser, I follow up with the Black Tea Kombucha, Vitamin Nectar, and the Lotus Youth Preserve Moisturizer. If you want to see...
Most Helpful Critical Review
Not For Me
I didn't like this at all. It didn't foam up, yet it wasn't a wipe off type product....it felt like it left a film on my skin. I didn't feel clean. As a result, I broke out terribly, which I almost never do. I can't recommend this.
3803 results
I would buy this product again and again.
This has helped my skin so much. I absolutely love the fresh scent too. I feel it doesn't dry me out either, like other cleansers.
Used to be great!
I used this for years in a double cleanse as a makeup remover and it worked wonderfully. It looks like they changed the formula, and now, it doesn't work. It doesn't remove spf effectively, and you still end up with a significant amount of makeup on your face. They also changed the smell from that lovely, distinct Fresh smell to something almost…plastic like. It doesn't even work as a stand alone face wash. I've used it by itself in the morning, and when I take a cotton pad with miceller water to my skin, i still have residue on the pad. It certainly isn't worth the money, and Fresh destroyed a wonderful product.
I buy this every time
Great cleanser that removes makeup , even eye makeup, without drying out your skin. I'll never buy another cleanser !!
Again on my second bottle
The cleanser is light and cleanse makeup off easily with one wipe
This is my go to facial cleanser.
I keep trying other facial cleansers and ALWAYS come back to this one. My skin does really well with the Fresh product line.
