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IT Cosmetics Lash Blowout Volumizing Mascara #1
IT Cosmetics Lash Blowout Volumizing Mascara #1

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IT CosmeticsLash Blowout Volumizing Mascara

Item 2553339

4.2 out of 5 stars. 1909 reviewsQ & A


Conscious Beauty at Ulta Beauty™

  • Give Back

It Cosmetics Lash Blowout Volumizing Mascara was developed in partnership with Drybar for the appearance of volumized lashes with lift, separation and definition.



  • The specially designed wand is inspired by the technology used to create Drybar's barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes that last.


  • Delivers 19 times volumized lashes for all your eye makeup looks
  • Specially designed mascara brush inspired by technology used for barrel hairbrushes creates instant lash lift, separation and structured volume for the look of longer lashes
  • Super black pigment coats and thickens individual lashes to create the look of full lashes
  • Easy-grip, soft-touch handle for effortless application and control to curl lashes
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)

How To Use

Place the mascara brush at the base of your lashes, then sweep up and through to the tips. Apply additional coats if desired.


Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide.

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