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Summary
Highlights
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639450
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Soft Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Works
I got the product the product for free from elf in exchange for a review. It's okay, not amazing. The curl is definitely there right after applying, and the shade is super black, which I liked. It makes your lashes pop without looking too heavy. But after a few hours, I noticed the curl started to f...
266 results
Great
Verified Buyer
Reviewed at

This is so nice and curls too much the lashes 10/10
Good but
Verified Buyer
Reviewed at

Really good mascara, just wish that it was waterproof
Elf incredecurl mascara
Verified Buyer
Reviewed at

Works super good long eyelashes great volume and got a lot of compliments
Quality
[I received this product in exchange for my honest review] Here's a detailed review of e.l.f. Cosmetics Incredi-Curl Mascara: ⸻ 🌟 Overview The Incredi-Curl Mascara is a curling and volumizing mascara from e.l.f., featuring a curved, double-sided bristle brush aimed at lifting, volumizing, and setting lashes. The formula is buildable, smudge-, clump-, flake-, and transfer-resistant, and is 100% vegan and cruelty‑free—with Fair Trade Certified components .
I like Lash-and-Roll better
Verified Buyer
Reviewed at

I was excited to try this because elf's Lash-and-Roll is so good. I think I'll stick with that one. This new mascara didn't work so well for me. It makes my lashes stick together in clumps and look short.