Product Reviews Rated 4.29 out of 5 stars
1531 Reviews
Most Helpful Positive Review Love the feel of my skin! I've used this UD hydrator for the past month and it's the best!! It keeps my skin feeling moisturized and not tight with coverage settling in my wrinkles. I'm 58 and a makeup connoisseur. Urban Decay is by far one of my most fav. brands! I have worn it alone and I have also mixed in some of my other foundations. It's just a pleasure to have finally found something that looks and feels so good on my dry, sensitive skin. ❤️
Most Helpful Critical Review My honest opinion!!! I tried this out for 2 days with different techniques 1st day I added this product on only to test out how moisturizing it is since it says 24-hour hydration. I did a 4 hr check-in and it was still good in my opinion. I did an 8 hr check-in and it started looking glowy but with an oily type of look if that makes any sense(could be the 24-hour glow and moisturizer factor of this product combined), and it looked like it started to want to break up with minimal fine lines under my eyes, nose, and in between my eyebrows. 2nd day added moisturizer and primer I did a 4 hr check-in it looked nice a little glow but not an oily look like the first time. I did a 10-hour check-in not so good it was breaking up everywhere and at that point, I was ready to remove it.
Cons: Not buildable, coverage, the price for the size, and doesn't blend well with a brush you can see little brush streaks. Pros: Texture, lightness, color match, blends nicely with a wet sponge, and hydration.
Review/opinion: If you have dry skin I wouldn't recommend that you use this alone I would add a moisturizer with this product, if you have oily skin I would suggest using a powder with this product, if you have combination skin I guess you'd have to wing it and get used to learning what works best for you when using this product and if you have normal skin this would work best for you. If you have dark spot and looking for coverage this isn't the product for you but if you have spots that are light or a little redness this would work fine keep in mind I feel like this is on the lighter side of a medium coverage so the lighter the spots and redness the easier this can coat. This would be a pick as a light tinted moisturizer and as a few hours wear 6 hours top.
Reviewed by 1531 customers Lightweight and smooth! 5
CSmith from 83544
I have super dry skin and struggle with foundations. This one went on so smooth! My skin feels like there is no product on it and it's also super buildable without looking and feeling tacky! OBSESSED!
Not For Me 2
Emahlee93 from West Virginia
I really do not like this makeup. I went into ULTA looking for a tinted moisturizer and this was recommended to me by one of the associates. It looks absolutely beautiful when first applied, but after about 5 minutes it sinks into ever pore, line, and wrinkle. I have tired applying it several different ways, using every primer/setting combo I have and I just can't make it look good. I also have an issue with the way it feels on my face. It's like sticky and tacky. I think I'll return this.
Awesome! 5
Eva from Washington
I have combo skin and was looking for a light weight easy to use everyday foundation. Got this one after seeing the reviews and it does not disappoint! The coverage is very buildable and looks very skin like! Also I tend to have more oily skin and this stayed on all day with setting powder while still having that fresh glow and not greasy!
I'm not a makeup person but... 5
feathermagnet from Michigan
I don't normally wear a lot of makeup and I hate foundation and the way it feels but this stuff is awesome.
Glad i kept my eye on it!! 5
Ki from Brooklyn NY
i recently brought this keeping my eye on it, i use NARS tinted moisturizer and it does not cover the way this one does and it actually moisturizes the skin like it says. I was happily surprised how well it covered my small dark spots and kept my skin well moisturized. i have combination skin i get oily on my t zone but pretty normal everywhere else and this works so great.
Versatile 4
Regs from Upstate Ny
Really enjoying this product .. by itself or mixed with a bit of the stay naked foundation. This way you can custom mix the "glow intensity"
Super hydrating … will be absolutely perfect in the cooler drier months .. for now(summer) a spot of powder is perfect. Probably not the best for super oily skin but lovely for my dry /combo
LOVE 5
JWoods from NJ
Love love love love this product. It mixes into skin so well and into my bronzer and highlighter. Coverage lasts ALL day. My skin is usually dry and most foundations don't last more than a couple of hours but this one is different. Cannot say enough good things!
Just don't enjoy the feel 3
Tracy from Toledo, OH
I purchased this a few weeks ago and have been alternating with my other liquid makeup. it's great coverage but I use can't stand the way my face feels. It's sticky. I'm old, I don't want to have to wear powder on top of it! I need light and hydrating not sticky.
Beautiful! 5
Annie from Ohio
WOW definitely my new holy grail foundation! The coverage is outstanding and it looks beautiful on the skin. It's pretty thick (which I like) so a little goes a long way. It gives the perfect amount of hydration for my combo skin and doesn't make my skin look oily at all. Definitely the best foundation I've tried in a while!
Scam artist foundation 2
Ro from Rossford, Ohio
I did not come to the store looking for this product. However the gal working kinda talked me into it. This product went on my skin phenomenally, blended well, had a perfect light coverage and moisturizing without being greasy. I was in love. Until.... about an hour later when it had literally disappeared off of my face. It had pooled in every pore, crease and crevice and my face just looked like a greasy bare mess. I figured I would try again with setting powder. Nope. I got about 3 hours out of it. Tried primer and setting powder and same result. I am so disappointed although the price point was nice compared to most foundations, this still didn't cut it. I'm convinced all these high ratings are either bots, people with flawless skin, or people who were like me in the beginning and couldn't wait to get their good review on here. Terrible product and would never suggest for any skin type.
Excellent coverage 5
Corinne from Phoenix AZ
Hydrating as it says! I have dry skin and this helps so much!!
Great for dry skin! 5
Shelly from Orlando
I have really dry skin and I've never found a foundation that works for me until now. I have had it on all day and it still looks good.
Great foundation 5
Natalie72 from undisclosed
Love the foundation , very lightweight and hydrating
Would buy again! 5
Lexi from Michigan
Matches perfectly, light weight exactly how I wanted & long lasting.
Love 5
Christywo from West Point , Georgia
I absolutely love this foundation. It works perfectly for me. I have combo/dry skin and it perfect for my skin type.
Really beautiful on the skin at first… 3
Makenzie from Texas
So so pretty on the skin. I get so many compliments when I have it on, but by the end of my shift, the foundation has patched off in random places. Also, I tried a few different setting powder & concealer combinations for this product, but for some reason, the powder clings to patches under my eyes, where you can see the pigments separating under my eyes.
this is sadly a no for me….. 1
Saras from NC
mixed this with the UD ultra glow face primer and yeah my skin looks great! buttttt it feels like I have placed an icy hot patch all over my face! ahhhhh! i've tried with and without primer and it still burns :/ so sad! this foundation is so beautiful! I have sensitive skin and rosacea.
Love It!!! 5
JM1980 from Bronx, NY
This is my first time trying this product. Needless to say, I am very happy. It provides full coverage, so I did not require foundation. It went on smooth like lotion with a tint of color. I applied a little highliter to my cheekbones, and that was all I needed. I would like to purchase this again.
Good stuff! Good for mature skin 5
Beffett from SoCal
Love this stuff. Glowy without being too shiny and buildable from a light level of coverage more like a tinted moisturizer up to more of the level of a foundation. Good for mature skin, doesn't settle in fine lines.
Youthful Glow 4
40 from Ut
This product replenishes that youthful glow and leaves my face looking hydrated while also improving the appearance of blemishes, fine lines and dark marks! Complements all of the time and EVERYONE wants to know what product I use. (Main reason why I decided to write a review)
Wanted to like it 3
Shells177 from undisclosed
The coverage was good but my oily skin made it seem oily all day plus no spf. I miss the one and done with spf.
Not for oily skin or large pores. 1
Rainy326 from Columbia, md
It looked luminous when I applied it to my inner arm. When I put it on my face every pore on every part of my face lit up. Scary!
Old meets new 5
English Rose from undisclosed
Just love this product. You need to apply so little to get great coverage .I am 72 years old so less is more !! Will buy again
Not good 2
Ariel38 from South Dakota
I tried two different shades and both appeared to match my skin tone at first but blended out ghostly white, it's the weirdest thing. It's otherwise just ok and not worth switching from Beautycounter's Dew Skin, which is still my holy grail.
Natural looking 4
Cj100 from Seattle
This is a nice foundation for a moist Dewey look.
The coverage is great and has a natural look to it
It doesn't seep into my fine facial lines like my normal foundation so I think it makes me look younger
I'm just not 100% sold on the dewy finish. I'm used to matte but it's still great and lightweight