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Summary
Highlights
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589586
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 20 out of 41 Questions
- Q
Is it safe or Can you leave the product overnight if you plan to shower the next day?
- Asked by Fe
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Do you have to use this on dry hair?
- Asked by RSS
- Official Answer By Madison Reed - SyndicationHello! Yes, we do recommend using this product on dry hair for best results.Was this answer helpful to you
- Q
I've not colored my hair in years. I have salt and pepper hair that is mostly white on top in the front. I'd like to add some dimension near the root area of a couple sections but am unsure if I should get dark brown or black. Which would you recommend?
- Asked by Alice in Dallas
- Official Answer By Madison Reed - SyndicationHi! We can recommend using our Legno Black.Was this answer helpful to you
- Q
What color root touch up should I use if I colored previously with 5NGM?
- Asked by Grey
- Official Answer By Madison Reed - SyndicationHello, we can recommend continuing with your Catabia Brown 5NGM for your root touch up applications or using our Root Perfection Calabria. Root Perfection was created for those who color their hair in salons, and who are looking for a quick touch-up for gray roots in between salon visits. The Root Perfection kit includes just enough to only cover the visible roots at the hairline and part line and works in just 10 minutes. For regular at-home colorers, Radiant Cream Color is permanent while creating a sophisticated, multi-dimensional salon-fresh color result, available in a larger range of shades, and contains enough color for a full-head (full roots) application. To refresh your mid-ends (already color treated hair), we can recommend using our Amaretto Gloss.Was this answer helpful to you
- Q
I have blondish red hair (darker strawberry blonde) what color root touch up should i use )
- Asked by shari
- Official Answer By Madison Reed - SyndicationHello! Our Sienna Red will be your best.Was this answer helpful to you
- Q
I use the 9N blonde, would the blonde option work or is that going to be too gold?
- Asked by KY Beauty
- Official Answer By Madison Reed - SyndicationHello, We recommend choosing a shade that matches with your natural color (the color that grows from the roots).Was this answer helpful to you
- Q
anything for gray
- Asked by Wrenlee
- Official Answer By Madison Reed - SyndicationHello! The Great Cover up camouflages gray from shampoo to shampoo.Was this answer helpful to you
- Q
My hair is a brown, colored with a number 5 1/2 . Which color should I buy?
- Asked by Synderella
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We would recommend looking at the Modena brown 5.5NNN. This is also formulated for resistant gray coverage.Was this answer helpful to you
- Q
What kind of talc is in this product? Can it be verified that it doesn't contain asbestos?
- Asked by Jess
- Official Answer By Madison Reed - SyndicationHello, All of our products are free of ingredients like PPD, gluten, ammonia, and resorcinol that may dry, weaken, and damage your hair, cause skin sensitivity, and generally smell bad and aren’t good for you. Our unique formula was developed to deliver hair color with a lower chemical profile than other hair colors, while providing all the shine and conditioning you’d expect from a salon color treatment. We followed the same motto when making our other products such as The Great Cover Up Root Touch Up and Brow Filler! I understand your concern is our Talc ingredient however, our talc is cosmetic grade, which means it is purified and does not contain asbestos. Purified cosmetic grade talc is the only talc that is permitted in any products since 1973, so there is no danger from this. The Great Cover Up Root Touch Up and Brow Filler uses many binding and ‘wetting’ agents which make the product dust-free and minimize any dangers from inhalation.Was this answer helpful to you
- Q
I colored my hair medium reddish brown. What color will I get to complement my eye brow?
- Asked by Agnes
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We would recommend the Great Cover Up in Sienna - Auburn Red.Was this answer helpful to you
- Q
I use the 9N blonde, would the blonde option work or is that going to be too gold?
- Asked by KY Beauty
- Official Answer By Madison Reed - SyndicationHello, We recommend choosing a shade that matches with your natural color (the color that grows from the roots).Was this answer helpful to you
- Q
anything for gray
- Asked by Wrenlee
- Official Answer By Madison Reed - SyndicationHello! The Great Cover up camouflages gray from shampoo to shampoo.Was this answer helpful to you
- Q
My hair is a brown, colored with a number 5 1/2 . Which color should I buy?
- Asked by Synderella
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We would recommend looking at the Modena brown 5.5NNN. This is also formulated for resistant gray coverage.Was this answer helpful to you
- Q
What kind of talc is in this product? Can it be verified that it doesn't contain asbestos?
- Asked by Jess
- Official Answer By Madison Reed - SyndicationHello, All of our products are free of ingredients like PPD, gluten, ammonia, and resorcinol that may dry, weaken, and damage your hair, cause skin sensitivity, and generally smell bad and aren’t good for you. Our unique formula was developed to deliver hair color with a lower chemical profile than other hair colors, while providing all the shine and conditioning you’d expect from a salon color treatment. We followed the same motto when making our other products such as The Great Cover Up Root Touch Up and Brow Filler! I understand your concern is our Talc ingredient however, our talc is cosmetic grade, which means it is purified and does not contain asbestos. Purified cosmetic grade talc is the only talc that is permitted in any products since 1973, so there is no danger from this. The Great Cover Up Root Touch Up and Brow Filler uses many binding and ‘wetting’ agents which make the product dust-free and minimize any dangers from inhalation.Was this answer helpful to you
- Q
I colored my hair medium reddish brown. What color will I get to complement my eye brow?
- Asked by Agnes
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We would recommend the Great Cover Up in Sienna - Auburn Red.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
12070 results
Don't cover
Reviewed at
Don't cover gray just color scalps
No it was tooo brown I'm a redhead Aubrun
They did not have a tester but the sales girl assured me it was the right color. I had to return it and buy a different brand that is my color.
Excellent Root Touch Up
Reviewed at
This is a great root touch up. It goes on really nicely, it matches my hair and stays on all day. I also love the fact that you can use it as an eyebrow filler. It words wonders!
The Root Touch Up I have been waiting for
Reviewed at
This product is excellent. It goes on easy and stays through physical activity and several days of not washing hair. It covers very well and really helps with the eye brow coverage. Great product.
Little Goes a Long Way
Reviewed at
I really like the coverage of my greys. You don't need a lot of it to get good coverage and the brush helps you blend really well.