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Summary
Highlights
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544607
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Red 76, Basic Brown 17, Basic Brown16, Acid Violet 43 (Ext. D&C Violet 2), Basic Yellow 57.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 273 Questions
- Q
Does it cover grays?
- Asked by Becky
- Official Answer By dpHUE - Brand EngageGloss+ Golden Blonde won’t fully cover gray hair like a permanent dye, but it can help blend and soften the appearance of grays by adding tone, shine, and warmth. If you're looking for full gray coverage, we recommend trying a permanent or root touch-up solution. But if you're okay with a more natural, blended look—Gloss+ Is still great to use in-between permanent colorsWas this answer helpful to you
- Q
Can I use this right after using the root touch up kit in the same color?
- Asked by Cat
- Official Answer By dpHUE - Brand EngageAbsolutely! While our Root Touch-Up Kit isn’t available in Golden Blonde, you can pair Gloss+ Golden Blonde with the Medium Blonde Root Touch-Up Kit for a seamless look. Apply the Root Touch-Up Kit first to cover regrowth, then follow up with Gloss+ on clean, damp hair to refresh your mids and ends with shine, softness, and a golden boost. It’s a perfect combo for blending roots with the rest of your color!Was this answer helpful to you
- Q
I had a light balayage, I wanted to bring back the light copper tones I originally had from the salon…I bought the "copper" color in store and this is just straight red lol. Will this eventually fade over time back to my blonde or did I just screw my hair up?
- Asked by AKim
- Official Answer By dpHUE - Brand EngageNo worries—you didn’t mess up your hair! Gloss+ is a semi-permanent color, so it will fade gradually with each wash, especially on pre-lightened or porous hair. Since Copper is one of our most vibrant shades, it can come through bolder than expected, especially on blonde or balayaged hair. We recommend matching the Gloss+ shade that is the closest to the light part of your hair. If you have blonde balayage with a slightly reddish tone, try our Strawberry shade for a few minutes on a few hair strands. For next time, a good rule of thumb is to match your Gloss+ shade to the lightest part of your hair for a more balanced result. In the meantime, you can help the color fade faster by washing with a clarifying shampoo and rinsing with warm water. And don’t worry—your blonde isn’t gone for good!Was this answer helpful to you
- Q
My hair is very bleached out from the sun. What color would you recommend for hair that's almost white?? Just trying to tone it down a bit.
- Asked by Renée
- Official Answer By dpHUE - Brand EngageIf your hair is nearly white and you’re looking to tone it down, we’d recommend checking out our Gloss+ Toning Purple for Blonde & Silver Hair. It’s made to gently neutralize unwanted yellow or brassy tones while adding shine and softness. Gloss+ Golden Blonde, on the other hand, adds warmth—so it may make your hair appear more golden rather than cooler. A quick strand test is always a good idea to see how your hair reacts!Was this answer helpful to you
- Q
Can you use the Gloss+ at the same time as Root Touch-Up?
- Asked by BB
- Official Answer By dpHUE - Brand EngageYou can definitely use both—just not at the exact same time. We recommend applying your Root Touch-Up Kit first to cover grays or regrowth at the roots. Once that’s rinsed, follow up with Gloss+ to refresh your mids to ends with added shine and tone. Using them together in this order gives you the best all-over result!Was this answer helpful to you
Reviews
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Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
957 results
So many better options at Ulta.
Hair Type Wavy Hair
I prefer to re gloss my hair at home so I try all gloss products- and this one IS NOT IT! It doesn't go on evenly.. very spotty application and leaves the ends so much darker than the root. Way over priced even if it did work.. They act like you get multiple uses out of one bottle- No way. My hair is medium thick and I had to use over have the bottle to try and coat all my hair. Skip this one!
Yep
Hair Type Wavy Hair
I used cool brunette. Worked very well for me! Does what I wanted which is get rid of the brassy redness from my hair. This will help extend my time between visits to the salon to retone my hair dark while I wait to grow out the old bleached hair. It did not go on terribly evenly but still looks good. It grabbed well to the virgin hair as well as the bleached hair. Does not tone grays (I did not expect it to either). Adds a nice shine! Hair history: bleached highlights for 2.5yrs. Currently toned to brunette every 3mo for 1yr.
So unpredictable!
Hair Type Wavy Hair
My hair came out very uneven with this. It looks spotty. I don't know how long it will stay this way but I am upset!
Did exactly what I wanted and amazing shine
I needed to refresh my color inbetween dying it and this did exactly that. I bought the auburn shade and used glovesas directed on bottle… and left on for 20 minutes. Brought my hair back to life! It was dull and color was fading fast and now i feel like i can wait a couple more weeks to dye my hair again. Love it!
love dphue but MAAAAAN THIS SMELLS
dyed my hair dark in september to try and cover a balayage, would use dark brown gloss & toner between appointments. love it! nothing bad to say. makes hair feel and look soooo soft and silky. recently went darker so i bought dphue black gloss. when i tell you it smells SO. BAD. ……….. love the results but black quite literally smells like fish. bad batch? idk? is it just the color?