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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544604
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 287 Questions
- Q
Does this help with greying roots?
- Asked by Janet
- Official Answer By dpHUE - Brand EngageThanks for your question! Gloss+ is a semi-permanent color, so it won’t fully cover grays like a permanent hair dye. That said, it can help soften the appearance of grays by adding a light tint that blends them more naturally with your overall color. Results vary from person to person, so we always suggest doing a strand test first to see how it looks on your hair.Was this answer helpful to you
- Q
What colors should I use if my is starting to get white!!
- Asked by Hair color
- Official Answer By dpHUE - Brand EngageThanks for your question! If your hair is just starting to turn white or gray and you’re looking to enhance your overall color and blend the grays, but not quite ready for permanent hair color, then Gloss+ can help by subtly blending those lighter strands with a tint—though it won’t fully cover them like a permanent dye. For a natural look, choose a Gloss+ shade that matches your current base color. If you have dark brown hair, for example, go with Medium Brown or Dark Brown. These shades can gently tint the white hairs for a more blended appearance while keeping your overall tone consistent. Just note that results can vary depending on your hair type and the amount of white or gray—so we always recommend doing a strand test first!Was this answer helpful to you
- Q
I have been using 2 parts light brown to 1 part copper to achieve the natural red brown/Auburn shade that matches my natural. Would the Auburn shade be a good alternative to always having to custom mix? I don't want that burgundy or Crayola red tone, more chestnut brown. Thanks in advance!
- Asked by Mattie
- Official Answer By dpHUE - Brand EngageGloss+ Auburn could be a great alternative to your current Light Brown + Copper mix. It’s a warm red-brown shade that may give you a similar result without the custom blending. Since you’re looking for a natural, chestnut finish (not burgundy), we recommend doing a strand test first to make sure the tone works for your hair and goal. If it skews too red, you can always adjust with a bit of Light Brown or Sheer.Was this answer helpful to you
- Q
I have natural no dye dark brown hair and about 25% grey (my grey is white). I want to freshen and darken my brown hair but not change the white. Can i use the black and follow up with the purple to clear anything that sticks to the white? Will purple leave the black deposit in?
- Asked by Al
- Official Answer By dpHUE - Brand EngageThanks for your question. Since your natural color is dark brown, we recommend using Gloss+ in Dark Brown instead of Black, which can appear too harsh and reduce contrast with your white or gray strands. Gloss+ won't fully cover grays but may slightly tint them. If you want to keep your grays bright, avoid applying the product to those areas. If you're mainly looking to refresh your tone and add shine, Gloss+ Sheer is a great option. It won't darken your hair but will enhance overall vibrancy. Purple shampoo is meant for blonde, silver, or gray hair and won’t remove Gloss+ pigment, especially darker shades. A strand test is always a good idea to preview results before applying all over.Was this answer helpful to you
- Q
Can you put this product in clean dry hair and then rinse it out?
- Asked by Nicole
- Official Answer By dpHUE - Brand EngageFor best results, we recommend applying Gloss+ to clean, damp hair—not dry. Damp hair helps the product spread evenly and absorb more consistently. Applying on dry hair may lead to patchy results or uneven color payoff. So be sure to shampoo first, towel-dry, then apply Gloss+ evenly from roots to ends. Leave on for up to 20 minutes, then rinse thoroughly and follow with conditioner if needed!Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
973 results
Super impressed!
Hair Type Straight Hair
I am writing this after using this product because I am surprised at so many negative comments. I absolutely LOVED this product. I have naturally dirty blonde hair with light blonde highlights…. The golden blonde shade gave my hair life when it was dull…..it was unbelievably soft after using and looked like I just got fresh color. I made sure to wash and conditioner my hair first, as for a smell… I didn't notice anything and didn't need to use too much to cover my long hair. I would definitely recommend!!!
Splotchy Mess :-(
Hair Type Wavy Hair
Does NOT go on evenly. It picks up darker in different parts of the hair! If you have highlights hair and it's more dry in the highlights area- it will pick up very dark in those areas of highlights. My hair was very highlights light in the front and with this product now those highlights areas are SO dark- so dark compared to the rest. I do not like what this did to my hair sad :-(
Absolutely will keep buying!
Hair Type Straight Hair
I have a blonde balayage/full highlights. My natural hair color is light/medium brown with golden tips, like naturally. Ever since I started dyibg my hair a few years ago, I have never seen my virgin hair color again. With the Dark Blonde tone it quite literally took my hair back to how it looked when I was like 5 years old. Which I love, I also love that its temporary, and it made my hair super super shiny so I did not have to damage it.
... Going with a big old NO on this one!
Hair Type Wavy Hair
THE WRAP UP: Over-promised, under-delivered! I should have known better by the bottle alone. Feels like a low effort product put out to deceive people into thinking it was a big hair fix. It did nothing for my hair! Its conditioner at the end of the day and not even a decent moisturizing conditioner at that. Money grab product 100%
Smell is terrible
Hair Type Wavy Hair
Truly one of the worst smelling products I've ever used. I ended up rinsing it out after only a few minutes. It also is difficult to distribute evenly.