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$39.00
Color: 
Medium Brown Hair
Rich Medium Brown Hair with Neutral Tones
Size:6.5 oz
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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544609
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Red 76, Basic Brown 17, Basic Brown16, Acid Violet 43 (Ext. D&C Violet 2), Basic Yellow 57.
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Questions
Ask a QuestionQ&A
Showing 20 out of 283 Questions
- Q
Can you put this product in clean dry hair and then rinse it out?
- Asked by Nicole
- Official Answer By dpHUE - Brand EngageFor best results, we recommend applying Gloss+ to clean, damp hair—not dry. Damp hair helps the product spread evenly and absorb more consistently. Applying on dry hair may lead to patchy results or uneven color payoff. So be sure to shampoo first, towel-dry, then apply Gloss+ evenly from roots to ends. Leave on for up to 20 minutes, then rinse thoroughly and follow with conditioner if needed!Was this answer helpful to you
- Q
Is the pigment from the glossy glaze the same pigment used in the Gloss+
- Asked by Allie
- Official Answer By dpHUE - Brand EngageGreat question! While both products add tone and shine, Glossy Glaze uses a temporary tint that gives subtle color and rinses out more quickly, while Gloss+ uses semi-permanent dye pigments designed to last longer and deliver deeper, more noticeable color. So no, the pigments are not the same—Gloss+ offers more intense, buildable color, while Glossy Glaze provides a sheer tint and shine that fades with each wash.Was this answer helpful to you
- Q
What's the difference between this product and the glossy glaze?
- Asked by sarah
- Official Answer By dpHUE - Brand EngageGloss+ is a semi-permanent that deposits color and deep conditions—perfect for boosting or refreshing your shade. Glossy Glaze is a quick shine treatment with a hue of tint. Some shades, like Cool Blonde, offer subtle toning effects, but it doesn’t deposit color like Gloss+.(some shades tone, like Cool Blonde) but doesn’t deposit color like Gloss+. Use Gloss+ for color, Glossy Glaze for shine!Was this answer helpful to you
- Q
would the color run if your and stain your clothes hair gets wet from the shower or pool or beach?
- Asked by Dee
- Official Answer By dpHUE - Brand EngageAfter your initial Gloss+ application and rinse, it’s normal for a small amount of color to wash out—but once your hair is dry, you’re good to go! The color won’t continue to run or stain your clothes if your hair gets wet at the beach, in the pool, or the shower. That said, chlorine and saltwater can cause color to fade more quickly, so if you're spending time in the sun or water, we recommend using a UV or color protectant spray to help preserve your tone and shine. Rinsing with clean water and applying a leave-in conditioner after swimming can also help maintain the vibrancy of your Gloss+ results.Was this answer helpful to you
- Q
Hi there! I have natural 60%gray with dark brown hair and want my gray hair to look more fresh and not yellow. Will this product work?
- Asked by Yezi
- Official Answer By dpHUE - Brand EngageGloss+ is a great way to add tone, shine, and softness to gray hair—but it won’t fully cover grays. If your goal is to freshen up dull or yellowing grays, we’d recommend trying Gloss+ in Sheer (for shine only) or pairing with a toning product specifically made to neutralize yellow tones—like our Gloss+ Toning Purple (if your hair is light enough for it to be effective). If you're looking to maintain contrast between your dark brown and grays while keeping them bright and clean-looking, Gloss+ Sheer can help enhance shine without depositing color. Just be sure to apply on clean, damp hair, and as always, do a strand test to see how your hair reacts!Was this answer helpful to you
- Q
My hair became red after balayage but I want to bring it back to a warm reddish brown with more emphasis on the brown. My natural hair is already a very dark brown. Which gloss would I use? I plan to use the green toner first to try and dull the brassiness
- Asked by Ally
- Official Answer By dpHUE - Brand EngageGreat plan! If you're using a green toner first to tone down the red, follow up with Gloss+ in Medium Brown or Dark Brown—depending on how deep and rich you want the final result. Both shades can help balance out warmth and bring your color closer to a dimensional brown while still allowing subtle warmth to peek through. If you're open to it, you can also mix the two shades to customize your tone even further. Many users love personalizing their color this way to get just the right depth and finish. Just be sure to apply Gloss+ to clean, damp hair after rinsing out the toner, and do a strand test first to see how the color settles on your balayage. This combo should help tone down the red and bring your color closer to the soft, rich brown you're going for!Was this answer helpful to you
- Q
Should I shampoo after rinsing out the color?
- Asked by bearclaw
- Official Answer By dpHUE - Brand EngageNope—no need to shampoo after Gloss+! For best results, shampoo your hair first, then towel-dry so it’s damp before applying Gloss+. After processing, simply rinse thoroughly with water and follow with your favorite conditioner or leave-in, if needed. Shampooing after could strip away the color before it has a chance to settle in and shine!Was this answer helpful to you
- Q
Can you mix the two colors
- Asked by Jennifer
- Official Answer By dpHUE - Brand EngageYes, you can absolutely mix two Gloss+ shades to create your own custom color! Just make sure to blend them thoroughly before applying, and always do a strand test first to see how your unique mix turns out on your hair. It’s a fun way to personalize your color and get the perfect tone for your look.Was this answer helpful to you
- Q
I used the brown gloss & it looks dark red! What can I use to strip it off as much as possible??
- Asked by Tammy
- Official Answer By dpHUE - Brand EngageSince Gloss+ is a semi-permanent color, it will fade gradually with each wash—but if you're hoping to speed up the process, try using a clarifying shampoo. It can help lift out excess pigment faster, especially if your hair is porous or recently colored. Washing with warm water and spacing out any conditioner can also help accelerate fading.Was this answer helpful to you
- Q
I did one application of the product and it made more of a change with the underside of my hair than the top. Can I do a second application on just the top section?
- Asked by Mae
- Official Answer By dpHUE - Brand EngageYes, you can absolutely reapply Gloss+ on just the top section! The areas of your hair that are more porous (like the underside or previously untreated parts) tend to absorb semi-permanent color differently than hair that’s been lightened or processed. Feel free to focus your second application on the top section to help even things out. Just make sure to apply to clean, damp hair, and let it sit for up to 20 minutes depending on your desired intensity. Over time, the color will blend more naturally with repeated use!Was this answer helpful to you
- Q
My hair became red after balayage but I want to bring it back to a warm reddish brown with more emphasis on the brown. My natural hair is already a very dark brown. Which gloss would I use? I plan to use the green toner first to try and dull the brassiness
- Asked by Ally
- Official Answer By dpHUE - Brand EngageGreat plan! If you're using a green toner first to tone down the red, follow up with Gloss+ in Medium Brown or Dark Brown—depending on how deep and rich you want the final result. Both shades can help balance out warmth and bring your color closer to a dimensional brown while still allowing subtle warmth to peek through. If you're open to it, you can also mix the two shades to customize your tone even further. Many users love personalizing their color this way to get just the right depth and finish. Just be sure to apply Gloss+ to clean, damp hair after rinsing out the toner, and do a strand test first to see how the color settles on your balayage. This combo should help tone down the red and bring your color closer to the soft, rich brown you're going for!Was this answer helpful to you
- Q
Should I shampoo after rinsing out the color?
- Asked by bearclaw
- Official Answer By dpHUE - Brand EngageNope—no need to shampoo after Gloss+! For best results, shampoo your hair first, then towel-dry so it’s damp before applying Gloss+. After processing, simply rinse thoroughly with water and follow with your favorite conditioner or leave-in, if needed. Shampooing after could strip away the color before it has a chance to settle in and shine!Was this answer helpful to you
- Q
Can you mix the two colors
- Asked by Jennifer
- Official Answer By dpHUE - Brand EngageYes, you can absolutely mix two Gloss+ shades to create your own custom color! Just make sure to blend them thoroughly before applying, and always do a strand test first to see how your unique mix turns out on your hair. It’s a fun way to personalize your color and get the perfect tone for your look.Was this answer helpful to you
- Q
I used the brown gloss & it looks dark red! What can I use to strip it off as much as possible??
- Asked by Tammy
- Official Answer By dpHUE - Brand EngageSince Gloss+ is a semi-permanent color, it will fade gradually with each wash—but if you're hoping to speed up the process, try using a clarifying shampoo. It can help lift out excess pigment faster, especially if your hair is porous or recently colored. Washing with warm water and spacing out any conditioner can also help accelerate fading.Was this answer helpful to you
- Q
I did one application of the product and it made more of a change with the underside of my hair than the top. Can I do a second application on just the top section?
- Asked by Mae
- Official Answer By dpHUE - Brand EngageYes, you can absolutely reapply Gloss+ on just the top section! The areas of your hair that are more porous (like the underside or previously untreated parts) tend to absorb semi-permanent color differently than hair that’s been lightened or processed. Feel free to focus your second application on the top section to help even things out. Just make sure to apply to clean, damp hair, and let it sit for up to 20 minutes depending on your desired intensity. Over time, the color will blend more naturally with repeated use!Was this answer helpful to you
- Q
Does it cover grays?
- Asked by Becky
- Official Answer By dpHUE - Brand EngageGloss+ Golden Blonde won’t fully cover gray hair like a permanent dye, but it can help blend and soften the appearance of grays by adding tone, shine, and warmth. If you're looking for full gray coverage, we recommend trying a permanent or root touch-up solution. But if you're okay with a more natural, blended look—Gloss+ Is still great to use in-between permanent colorsWas this answer helpful to you
- Q
Can I use this right after using the root touch up kit in the same color?
- Asked by Cat
- Official Answer By dpHUE - Brand EngageAbsolutely! While our Root Touch-Up Kit isn’t available in Golden Blonde, you can pair Gloss+ Golden Blonde with the Medium Blonde Root Touch-Up Kit for a seamless look. Apply the Root Touch-Up Kit first to cover regrowth, then follow up with Gloss+ on clean, damp hair to refresh your mids and ends with shine, softness, and a golden boost. It’s a perfect combo for blending roots with the rest of your color!Was this answer helpful to you
- Q
I had a light balayage, I wanted to bring back the light copper tones I originally had from the salon…I bought the "copper" color in store and this is just straight red lol. Will this eventually fade over time back to my blonde or did I just screw my hair up?
- Asked by AKim
- Official Answer By dpHUE - Brand EngageNo worries—you didn’t mess up your hair! Gloss+ is a semi-permanent color, so it will fade gradually with each wash, especially on pre-lightened or porous hair. Since Copper is one of our most vibrant shades, it can come through bolder than expected, especially on blonde or balayaged hair. We recommend matching the Gloss+ shade that is the closest to the light part of your hair. If you have blonde balayage with a slightly reddish tone, try our Strawberry shade for a few minutes on a few hair strands. For next time, a good rule of thumb is to match your Gloss+ shade to the lightest part of your hair for a more balanced result. In the meantime, you can help the color fade faster by washing with a clarifying shampoo and rinsing with warm water. And don’t worry—your blonde isn’t gone for good!Was this answer helpful to you
- Q
My hair is very bleached out from the sun. What color would you recommend for hair that's almost white?? Just trying to tone it down a bit.
- Asked by Renée
- Official Answer By dpHUE - Brand EngageIf your hair is nearly white and you’re looking to tone it down, we’d recommend checking out our Gloss+ Toning Purple for Blonde & Silver Hair. It’s made to gently neutralize unwanted yellow or brassy tones while adding shine and softness. Gloss+ Golden Blonde, on the other hand, adds warmth—so it may make your hair appear more golden rather than cooler. A quick strand test is always a good idea to see how your hair reacts!Was this answer helpful to you
- Q
Can you use the Gloss+ at the same time as Root Touch-Up?
- Asked by BB
- Official Answer By dpHUE - Brand EngageYou can definitely use both—just not at the exact same time. We recommend applying your Root Touch-Up Kit first to cover grays or regrowth at the roots. Once that’s rinsed, follow up with Gloss+ to refresh your mids to ends with added shine and tone. Using them together in this order gives you the best all-over result!Was this answer helpful to you
Reviews
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1974 ReviewsWrite a Review
79%
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Versus
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
965 results
WAY too messy, with MINIMAL results
Hair Type Very Curly Hair
My hands and my shower were stained, but my hair showed ZERO results. Did not even make my hair feel softer. In fact it made it feel a bit rough and staticky! It's just a cheap conditioner that looks colored but it does not add color to the hair at all. It needs an activator to penetrate the hair. Maybe if your hair was super damaged- the damaged pieces would pick up tone, but that would be spotty I imagine.
I would buy this product again
Hair Type Straight Hair
It adds a little color to your hair and a lot of shine
It really works well with my scalp and hair
Hair Type Straight Hair
Works well with my scale, no irritation
Didn't Do Anything
Hair Type Wavy Hair
I had high hopes for this gloss as the reviews/articles said it would add shine and color. Sadly disappointed on both fronts and product was returned.
Fan of this gloss!
Hair Type Straight Hair
I love the clear / sheer gloss and the black one! I use the clear instead of my conditioner, and I use the black one to temporarily cover my gray sprouts and all over rich color! I leave the clear one on for 5 minutes if I'm in a rush but otherwise I leave both in for 15 minutes.