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American Crew Forming Cream
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Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Item 2076249
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Questions
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Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Most Helpful Critical Review
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
58 results
Great hold
Verified Buyer
My hair dressers used this in me and I use this at home don't use to much or you will be washing your hair lol. Amazing hold.
Finally... A product my husband likes.
My husband also likes Axe pomade, but I wanted to find a product I could buy at Ulta, - and Axe looks a bit like it's for teenagers lol. We tried the Revlon men's products without a winner. Then we tried the two Crew pomades, which were not right for us, and this Forming Cream. His hair is fine and short, but longer on the top. He uses this for definition and control. It's not too heavy or weak or shiny or sticky or smelly, and he likes the texture. Winner winner! He really does like this one, which is great because my search is over, and now I can get freebies for myself with his points/purchases hahaha!
Love it!
Verified Buyer
My guys love this product! It has great hold without being too heavy.
I have bought this product for years
Verified Buyer
Perfect combination of firm but flat... not too shiny of finish
Love this!
Verified Buyer
My son turned me on to this product, and I flat out love it! Adds plenty of volume and height to my short cut, but without any sticky residue, even in high humidity! Washes out clean every time, never looks stiff or unnatural.