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American Crew Forming Cream #1
American Crew Forming Cream #1

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$23.00

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Size:3.0 oz

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Details

Benefits

  • Shampoos out easily without residue.
  • Humectant that provides movable hold.
  • Conditions and moisturizes hair.
  • A holding agent that encourages firmness, body and fullness to the hair.
  • Softens and swells the hair shaft making hair appear thicker.
  • American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.

Item 2076249

How To Use

Work a small amount evenly through damp or dry hair and style as desired.

Ingredients

Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Frequently bought together

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Q&A

Showing 1 out of 1 Questions
Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
Asked by Kris
Official Answer By American Crew - Brand Engage
Forming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you

Review Snapshot

by PowerReviews

58 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
25Easy To Use
21Non-Greasy
19Lightweight
15Smells Great
14Strong Hold
Cons
3Sticky
1Too pricey for the amount
1Too much makes your hair look greasy
My Beauty Routine Takes
210 Minutes
Best Uses
22Daily Use
9Thick Hair
9Travel
7Fine Hair
7Straight Hair
Describe Yourself
18Survivalist / Minimalist
6Beauty Conscious
3Product Junkie
1Brand Buyer
1Budget Shopper
Hair Type
17Straight Hair
13Wavy Hair
Most Helpful Positive Review
Use with wet hair

Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...

Versus
Most Helpful Critical Review
Junk in the creme

American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.

58 results

I will purchase this product again

Submitted 7 years ago

By none

From USA

Verified Buyer

Wonder for my natural curly hair to keep the curls in place.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
My boyfriend loves this stuff.

Submitted 7 years ago

By D

From Salt Lake City

Verified Buyer

Doesn't flake or have a residue

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great product. Definitely many purchases to come

Submitted 7 years ago

By Raj

From York, PA

Verified Buyer

You just need a little and it gives your hair a clean look and keeps hair in place without that stiff feel.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Best hair product!

Submitted 7 years ago

By Brenda

From Portland, Oregon

Verified Buyer

I bought this product for my brother. He loves it! It keeps his hair in place without it looking hard or gel like. It looks flexible and you can even run your fingers through it without it coming off. Really good product, will continue to buy

Was this review helpful to you?
Great Forming Creme!

Submitted 7 years ago

By NikkiD.Beauty

From Hixson, TN

I love this easy to use styling cream! It works well for all hair types. This forming cream provides hold, excellent pliability, and a natural shine. It also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. My 13 year old son loves using this and having me assist in styling his hair with this forming cream. It never leaves a noticeable residue, makes your hair hardened, and smells very nice. I highly recommend it!

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