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Fiber |
Forming Cream |
Grooming Cream |
Matte Clay |
Pomade | ||
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Key Benefit |
Provides a natural, pliable hold with added texture |
Helps thicken, texturize and increase fullness to hair |
Easy to use styling cream works well for all hair types |
Use to create a straight, sleek look or to soften curly hair |
Provide a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles |
Use to create classic, slicked back looks |
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Hold |
Medium |
High |
Medium |
High |
Medium-High |
Medium |
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Shine |
Low |
Low |
Medium |
High |
Low |
High |
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Hair Length |
Medium Lengths |
Shorter Lengths |
All Hair Lengths |
All Hair Lengths |
Short to Medium |
All Hair Lengths |
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Texture (or Base) |
Wax |
Wax |
Cream |
Cream |
Clay |
Pomade |
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American Crew Forming Cream
$23.00
Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Item 2076249
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
74 ReviewsWrite a Review
96%
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Versus
Most Helpful Critical Review
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
74 results
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
I will purchase this product again
Verified Buyer
Wonder for my natural curly hair to keep the curls in place.
My boyfriend loves this stuff.
Verified Buyer
Doesn't flake or have a residue
Great product. Definitely many purchases to come
Verified Buyer
You just need a little and it gives your hair a clean look and keeps hair in place without that stiff feel.
Best hair product!
Verified Buyer
I bought this product for my brother. He loves it! It keeps his hair in place without it looking hard or gel like. It looks flexible and you can even run your fingers through it without it coming off. Really good product, will continue to buy