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Highlights
Summary
DIBS Beauty's Double Standard Primer & Mascara Duo features a brown tubing primer to lengthen & define and a black volumizing mascara to thicken lashes.
Features
- One wand replaces your multi-mascara stash - length, volume, or both
- Natural brown and bold black - no choosing necessary
- Flake-free, smudge-proof, all-day 12 HR wear
- Actually easy to remove with warm water
- Infused with shea butter, hyaluronic acid + vitamin B5 to nourish lashes
- For usage on eyes
- Safe for sensitive eyes
- Safe for contact lens wearers
- Opthalmalogist-tested
Key Ingredients
- Hyaluronic Acid: Promotes stronger, longer lashes
- Shea Butter: Known to nourish and condition lashes
- Vitamin B5: Known to help prevent lash damage and promote growth
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
- Talc
Item 2642956
Use the precise elastomer-bristle to swipe on the brown primer for a natural, lengthened lash. Use the bold, wavy bristle brush to go bold with the black volumizer. Or layer them up for full-on lash impact. Build to your desired drama.
Primer: Water/Aqua/Eau, Polyurethane-35, Glyceryl Stearate Se, Vp/Eicosene Copolymer, Stearic Acid, Synthetic Beeswax, Glycerin, Saccharum Officinarum (Sugar Cane) Extract, Pvp, Butyrospermum Parkii (Shea) Butter, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Mica, Sodium Hyaluronate, Panthenol, Phenoxyethanol, Sodium Dehydroacetate, Xanthan Gum, Disodium Edta, Coco-Caprylate/Caprate, Ethylhexylglycerin, Caprylyl Glycol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).
Mascara: Water/Aqua/Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate Se, Stearic Acid, Vp/Eicosene Copolymer, Glycerin, Pvp, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Palmitic Acid, Tromethamine, Panthenol, Sodium Hyaluronate, Phenoxyethanol, Silica, Laureth-21, Sodium Dehydroacetate, Disodium EDTA, Ethylhexylglycerin, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Best Lashes EVER!!!
This mascara is probably the best "new" beauty item I've tried in a while. I have long lashes, but they are light in color and are hard to see with my hooded eyelids. But with this mascara, it looks like I have extensions they are so long and lovely. The brown primer goes on so smoothly, with just o...
Most Helpful Critical Review
Not for me, but maybe for someone else
[I received this product in exchange for my honest review] I was really excited to try this mascara out, especially since you're essentially getting 2 products for the price of 1. Unfortunately I was a little disappointed with it. Pros first: definitely has long wear, I wore it all day long and it ...
491 results
Amazing product, bad packaging
I have purchased this product twice over because I love it so much. What I dont love, is the reason I had to buy it the second time after 2 months of use. The mascara sides plug came out and made the product clump. I figured just a bad item, and bought it again only for it to happen again after 1 month. Its heartbreaking because it is $$.
Mascara and Primer
[I received this product in exchange for my honest review] This mascara comes with a brown primer on one end that you apply before the black mascara. It goes on very nicely and wasn't clumpy. It definitely make my eyes pop and my eyelashes they are fine stand out more and I would definitely recommend.



I like the double sided wand concept
[I received this product in exchange for my honest review] I appreciate the idea of having a primer and mascara in one wand. The mascara didn't smudge, but I wish it had given me more lash length. One thing I'd change is that the sides aren't labeled (one side for primer and the other for mascara). Overall, it's a good mascara.

Amazing mascara!
[I received this product in exchange for my honest review] I've never tried a primer for mascara and this product was life changing!! I typically use tubing mascara because it's easier to remove, but this glides off beautifully with makeup remover. I haven't had any issues with smearing and it give my lashes more volume and length. Such a great product!



Go girl, give us nothing.
The primer was okay. It's not the worse, but def not the best. It is just okay. The mascara is awful. If you have naturally full and dark lashes it would look great… for a short amount of time. This mascara does not hold a curl what so ever, has no pigment, and makes lashes look sparse. Absolutely one of the worst formulas I've tried.