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IT Cosmetics Do It All Radiant Concealer
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Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638616
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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FAQs
How does niacinamide benefit the skin?
Acting as an antioxidant, niacinamide helps strengthen the skin barrier, soften wrinkles and fine lines, diminish dullness, improve uneven skin tone, and hydrate the skin.
How does Do It All Radiant Concealer compare to other IT Cosmetics concealers?
Do It All Radiant Concealer is a 4-in-1 multitasker that hydrates, brightens, plumps, and conceals with a radiant finish and medium coverage. Bye Bye Dark Spots Concealer + Serum delivers buildable medium coverage with a natural finish and is clinically proven to fade dark spots. Bye Bye Under Eye Waterproof Concealer provides highly pigmented full coverage with a natural dewy finish and is our best concealer for broken capillaries, dark circles, and other imperfections.
I’m having trouble getting the product out of the package. Any tips?
Click the bottom of your concealer until the formula appears on the soft tip applicator to unlock the glow. Ensuring freshness, the formula is initially protected, so this may take up to a minute. From there, 3 clicks are suggested for all-over face application and 1 click for spot concealing.
What should I use to apply this concealer?
Applied directly to clean bare skin, Do It All Radiant Concealer features a built-in, soft tip applicator. To blend, you can then use a makeup brush. For all-over face application, we recommend our Heavenly Luxe Complexion Perfection Brush #7, and for targeted application, our Heavenly Luxe Dual Airbrush Concealer Brush #2.
Is this a good concealer for mature skin?
Yes! All IT Cosmetics products are tested and loved by women over 40+, and Do It All Radiant Concealer is an excellent choice for mature skin.
What should I use to set this concealer?
To lock in your concealer, use a setting powder or setting spray depending on the finish you desire. Set Do It All Radiant Concealer with a loose or pressed powder for a more natural finish. For a dewy makeup look, a setting spray is recommended.
How do I clean Do It All Plumping Radiant Concealer?
Designed for a fresh dose of coverage with every click, Do It All Radiant Concealer features anti-microbial protection and quick, easy usage. The formula stays fresh and doesn't dry out thanks to the unique design. Simply wipe the concealer tip with a dry cotton swab whenever you wish to remove excess residue.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2689 results
Amazing concealer
One of my favorite concealers. Doesnt feel heavy on the skin and blends like butter. I apply it all over the face as foundation and always get asked what im wearing. Must try if you are looking for something buildable.
Leaves white specks all over makeup bag
The product is fine but packaging is awful and peels.
Easy click up concealer
[I received this product in exchange for my honest review] I have been using IT Cosmetics Do It All Radiant Concealer for a few months now. I love the applicator, how you turn the bottom to have it come up through the fuzzy applicator top. Feels nice when applying. I use a color that is almost matching my skin but probably slightly lighter. I touch up areas that don't cover much with my foundation. This concealer works great in my under eye, chin, and T-zone areas. It can appear blotchy if my skin isn't prepped right, but on good prep days, this stuff does the trick. Also great for on the go travel, or throwing in your purse, because you can just click out the amount to come up the applicator and it doesn't make a huge mess like other brands. Also no overpowering chemical scent which is always a positive! Overall a great product.
Love the formula, hate the package
How many clicks does it take? It's always not enough, or too many. Very frustrating! I miss a dab it on and go type concealer - I have a five minute makeup routine and this ruins my flow. Too bad because I enjoy the way it looks and feels.
Thick
This product is extremely thick, so not good use for mature skin more for people who like to do cake makeup