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IT Cosmetics Do It All Radiant Concealer
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Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638616
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2647 results
Not for me
[I received this product in exchange for my honest review] Wrong shade for my skin tone. Never got a chance to wear it because it was several shades too dark for me. Would love to try this product in a shade more suitable for my skin tone. Texture is good. Builds nicely.
Works great, I love it!
[I received this product in exchange for my honest review] This concealer works really well and gives great coverage without looking heavy. It blends easily and brightens my under-eye area while still looking natural. I also like that it feels smooth on my skin and doesn't settle into fine lines like some concealers do. The formula feels moisturizing but not greasy, and it holds up well throughout the day. Definitely one of my favorite concealers and I will keep buying it.
It creases
I had hope for this concealer. I like it cosmetics. I feel like this concealer does not set so if you smile and get those sudden extra fine lines, then it creases more so by the end you can see more creases/fine lines than you started with. I will go back to my nyx bare with me concealer which I love.
The perfect no makeup radiant concealer
[I received this product in exchange for my honest review] If you found the original Bye Bye Under Eye too thick or heavy, the IT Cosmetics Do It All Radiant Concealer is the upgrade you've been waiting for. It feels more like a hydrating serum than a traditional concealer. Why I'm Obsessed: • The Finish: It gives a gorgeous, dewy glow that makes my under-eyes look awake and plump, not flat or cakey. • Hydration: Packed with Niacinamide and Hyaluronic Acid—it actually feels like it's treating my skin while I wear it. • Crease-Proof: Because it's a thinner, buildable formula, it doesn't settle into my fine lines as much as heavier creams do. • Versatile: It's pigmented enough to cover redness but sheer enough to blend out as a skin tint on "lazy" makeup days. Quick Tips: * The first time you use it, you have to click the bottom quite a few times to get the product moving—don't give up! • If you have oily skin, I'd recommend a tiny bit of setting powder to lock in that "radiant" slip. Bottom Line: This is my new daily go-to for a natural, "well-rested" look. Definitely a win for dry or mature skin!
I love this product!
I was looking for something to cover up red spots and to make my sixty year old skin look pretty and glowy. This is perfect!