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IT Cosmetics Do It All Radiant Concealer #1
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IT Cosmetics Do It All Radiant Concealer

New|Item 2638616

  • 1503 people have viewed this in the last 24 hours

$30.00
Color:Fairest Neutral

fair with peach undertones

Fairest Neutral Do It All Radiant Concealer
Fairest Cool Do It All Radiant Concealer
Fair Cool Do It All Radiant Concealer
Fair Warm Do It All Radiant Concealer
Light Medium Cool Do It All Radiant Concealer
Light Medium Neutral Do It All Radiant Concealer
Light Neutral Do It All Radiant Concealer
Light Medium Warm Do It All Radiant Concealer
Light Warm Do It All Radiant Concealer
Medium Cool Do It All Radiant Concealer
Medium Tan Neutral Do It All Radiant Concealer
Medium Neutral Do It All Radiant Concealer
Medium Warm Do It All Radiant Concealer
Medium Tan Warm Do It All Radiant Concealer
Rich Neutral Do It All Radiant Concealer
Rich Warm Do It All Radiant Concealer
Tan Rich Cool Do It All Radiant Concealer
Tan Neutral Do It All Radiant Concealer
Tan Rich Warm Do It All Radiant Concealer
Tan Warm Do It All Radiant Concealer
Rich Cool Do It All Radiant Concealer
Rich Deep Neutral Do It All Radiant Concealer
Deep Neutral Do It All Radiant Concealer
Deep Warm Do It All Radiant Concealer
Deep Cool Do It All Radiant Concealer
Deepest Cool Do It All Radiant Concealer
Size:0.23 oz

Pickup and delivery options

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Usually ships out in 1-2 days

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Details

Benefits

  • Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
  • Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
  • Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
  • Dermatologist & allergy tested to be suitable for sensitive skin
  • Free of fragrance and parabens

Research Results

  • The only clinically tested* serum concealer
  • Hydrates** dry skin
  • 90% said dark circles appear blurred^
  • 87% said skin appears plumped^
  • *Plumps and brightens based on expert grading after 8 weeks of daily use.
  • **Hydration based on 24-hour results.
  • ^Based on consumer perception results after one week of daily use.

Key Ingredients

  • Formulated With:
  • Niacinamide: Helps improve skin hydration, texture and radiance
  • Hyaluronic Acid: Hydrates and plumps the look of skin
  • Vitamins B5 & E: Help soothe and nourish skin

How To Use

On first use, twist and click for 1 minute to allow the formula to disperse.

Use 1 click of product for targeted application or to spot conceal.

Use 3 clicks of product for all-over face application.

Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.

Ingredients

Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Do It All Radiant Concealer

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Review Snapshot

by PowerReviews

1255 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Lovely Blend

[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...

Versus
Most Helpful Critical Review
No Irritation, Not My Favorite Finish

I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....

1255 results

Great product, kinda weird packaging

Submitted 6 days ago

By Laurel

From Ohio

[I received this product in exchange for my honest review] I like the formula of this concealer but I had trouble with the design of the applicator. Pros: the concealer went on well and stayed throughout the day without looking cakey. It blended well and I felt it had good coverage. Cons: the applicator. I don't know if it was user error but I twisted the bottom of the applicator for so long before I finally could get any product out and even then, I had to press down on the hard applicator to get the product to come out so that's why I docked it a star.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good concealer

Submitted 6 days ago

By Sarah

From Kansas City

[I received this product in exchange for my honest review] This is a pretty good concealer. It blended easily and provided great coverage. I didn't think it smoothed my under eyes though but I still like it. I didn't notice a scent. I would recommend this. It reminds me of the age rewind concealer.

Bottom Line Yes, I would recommend to a friend

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Travel Friendly Concealer

Submitted 6 days ago

By Nancy

From Rogers AR

[I received this product in exchange for my honest review] Got the opportunity to review a IT product so I was super excited! Although I wasn't able to find a shade close to my skin color I choose the the closest which was still pretty dark. I ended up using it as a contour . I like the compact size very travel friendly.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Pretty decent concealer

Submitted 6 days ago

By Kristen

From Boston, MA

I received this for free in exchange for my honest opinion. I really liked it, but I wouldn't say it's extremely easy to blend. It dries down pretty quickly so you have to work on it fast. The coverage is pretty good, the shade I got worked for me, I think the shade range could be improved on in the deeper tones though.

Bottom Line Yes, I would recommend to a friend

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Chalky finish

Submitted 6 days ago

By Kelsey

From Manchester, NH

[I received this product in exchange for my honest review] This product has a nice color match but I wasn't a fan of how it looked chalky on my skin and didn't just blend nicely. I couldn't get it light enough to look smooth and not like paint on my skin.

Bottom Line No, I would not recommend to a friend

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