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Summary
Conscious Beauty at Ulta Beauty™
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Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 20 Questions
- Q
Does the blue work on dark/medium brown hair without bleaching and without washing out too fast?
- Asked by questioner
- Official Answer By Madison Reed - SyndicationHello! This shade does work on medium-dark brown hair. However it is demi-permanent so will fade out over time. How long it lasts also will depend on hair care.Was this answer helpful to you
- Q
Can i use this if i just had the cezzanne treatment on my hair.
- Asked by CCP
- Official Answer By Madison Reed - SyndicationHello! With any of our products, we recommend coloring two weeks before or after any smoothing treatments.Was this answer helpful to you
- Q
Is it normal that the color activator bottle doesn't have a protective seal? Please let me know if it should since mine doesn't have a one.
- Asked by Ms. Kita
- Official Answer By Madison Reed - SyndicationHello! Yes it is normal, the activator does not have a seal.Was this answer helpful to you
- Q
Can you also use this on your eyebrows to accomplish the same tone?
- Asked by Stell
- Official Answer By Madison Reed - SyndicationHello! We do not recommend using this product on the eyebrows. We recommend our Great Cover Up for eyebrows.Was this answer helpful to you
- Q
Is this product good to use on beards?
- Asked by Quinn
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We do not recommend the ColorWonder be used on beards. We would recommend our MR. Hair Color for Men. This can be used on facial hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 13Straight Hair
- 8Wavy Hair
- 3Very Curly Hair
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Iffy.
*I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...
178 results
MY NEW HOLY GRAIL Iconic Bronde
ICONIC BRONDE - Where has this product been all my life?! This is the perfect solution to blend my natural ashy brown roots with my highlights. I have been searching for a product that provides a long lasting solution to curing the warmth and brassiness that my higlights always eventually fade to. Save yourself the money by using this simple kit rather than paying for toning appointment. I have just repurchased this product and plan to stock up since I fear it will be discontinued some day. It's the perfect blend! And, if you don't like it, it will eventually fade. 10/10!!!
Love the results
Hair Type Straight Hair
Been growing my hair out natural grey & brown since 2018. Went to salon for some low-lights as my temples were too white. Faded and turned yellow. Was borderline ready to re-dye my hair, but found this as a LOVELY toner option. So much happier!
Meh
better off going to Sallys and getting thier products for cheaper & same quality
Gorgeous
Hair Type Straight Hair
Used Uconnic blonde. Prior to using Madison Reed, I used bleach to highlight my hair, so I started out with a lemony yellow tone and was worried that it wouldn't cool down my hair enough but it turned out so well.

Silver Grays
Reviewed at

I loved this product made my natural grays stand out!
