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Summary
Highlights
This unique, color-correcting formula preserves cool blondes and silvery grays - banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
Benefits
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses hair
- Neutralizes unwanted yellow and warm tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Item 2569595
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 18 Questions
- Q
Is this safe to use for daily washes?
- Asked by lax mom
- Official Answer By Joico - Brand EngageHi Lax Mom! Thanks for your question. We would recommend to use the Joico Color Balance Purple Use 2-3 times a week, alternating with your daily shampoo. We recommend following with our Joico Color Balance Purple Conditioner for best results. ✨💕Was this answer helpful to you
- Q
My hair is growing out a pretty platinum gray. Do I use the purple or the blonde to maintain without the brassiness??
- Asked by Gray early
- Official Answer By Joico - Brand EngageHi Gray Early! Thanks for asking. The Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Hello I have fine hair with platinum blonde on top with bright purple under...which one of the purple shampoo/conditioners would be best for my hair??
- Asked by Christie
- Official Answer By Joico - Brand EngageHi Christie! Thank you for your question. Based on what you have shared, we would recommend the Blonde Life Violet Shampoo & Conditioner. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Hi i curently bleached my hair and its a mixture of blonde and brown and it turns orange or yellow, will using this shampoo and a blue conditioner together help with the mixture color in my hair?
- Asked by liv
- Official Answer By Joico - Brand EngageHi Liv! Thanks for your question. Based on what you have shared, we would recommend using the Color Balance Purple Collection. The Color Balance Blue would be too strong of pigment for the blonde. It may turn it an undesirable shade since, yellow + blue = green. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this a sulfate free shampoo?
- Asked by JBarBee
- Official Answer By Joico - Brand EngageHi JBarBee! Thank you for asking! The Color Balance Purple Shampoo is not sulfate free. If you are looking for a Collection that is Free of SLS/SLES sulfates we have the following available: ♡ Blonde Life Violet Shampoo & Conditioner ♡ Defy Damage Protective Shampoo & Conditioner ♡ Colorful Anti-Fade Shampoo & Conditioner ♡ Blonde Life Brightening Shampoo & Conditioner ♡ YouthLock Shampoo & Conditioner Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Leaves My Hair Platinum :)
It's my first time having blonde highlights and this purple shampoo has kept the yellow tones out of my hair. :) I'm addicted to keeping my hair platinum blonde. I'll let it get to champagne blonde at the most. But unfortunately my colorist didn't not bleach my bangs as long as the rest of my hair,...
Most Helpful Critical Review
Hair loss!
I loved this product before the change. So I bought it again. I used it 1 time, again 1 time, and 2 days after while brushing my hair in the shower I noticed so much hair loss! My hair air dried and I couldn't help but notice how much thinner my hair felt. It was all I could focus on. I already have...
134 results
Love it!
Ive tried a lot of purple shampoos in the years I've been blonde, and this one is the best! I have tried drugstore and high end, and on a whim decided to give this a shot! The scent is lovely, and its very pigmented. Lathers well! I second wash with this once a week and leave it for about 5-10 mins while i finish showering, and rinse it out. Once i style my hair, its so blonde and toned. No more brass!
Chemically burned my face
I used this shampoo for the first time and my face and lips were burning after the shower, and over the next week turned into bad chemical burns, breakouts, dryness, itchiness, all over my face. It's extremely painful. Do not use this shampoo. I'm not sure if it was the sulfates or another ingredient that chemically burned me
I like this shampoo
Hair Type Wavy Hair
I have not used it much but so far it has toned down the brassiness. My hair does not feel dry after use
My favorite!
Hair Type Wavy Hair
Verified Buyer
I have been using this purple shampoo for years now on my blonde hair. It leaves my hair soft and brightens my hair back up, often time people think I went to the salon again! Sometimes I use it on dry hair and leave on for a few minutes for extra toning (be careful on time, it can leave a purple hue). 10/10!
BEST purple shampoo!
I've highlighted my hair for years, have been through all the brands, all the things.... THIS one takes me right back to fresh, out of the salon, toned blonde color in one use. My hair was so incredibly soft afterwards so that was a bonus. I'm used to purple shampoos drying my hair out a bit. Not Joico! I've already told my friends and they've gone out to purchase it as well. I won't switch again!