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Summary
Highlights
This unique, color-correcting formula preserves cool blondes and silvery grays - banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
Benefits
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses hair
- Neutralizes unwanted yellow and warm tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Formulated Without
- Paraben-free
Item 2569598
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
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Questions
Ask a QuestionQ&A
Showing 18 out of 18 Questions
- Q
Is this safe to use for daily washes?
- Asked by lax mom
- Official Answer By Joico - Brand EngageHi Lax Mom! Thanks for your question. We would recommend to use the Joico Color Balance Purple Use 2-3 times a week, alternating with your daily shampoo. We recommend following with our Joico Color Balance Purple Conditioner for best results. ✨💕Was this answer helpful to you
- Q
My hair is growing out a pretty platinum gray. Do I use the purple or the blonde to maintain without the brassiness??
- Asked by Gray early
- Official Answer By Joico - Brand EngageHi Gray Early! Thanks for asking. The Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Hello I have fine hair with platinum blonde on top with bright purple under...which one of the purple shampoo/conditioners would be best for my hair??
- Asked by Christie
- Official Answer By Joico - Brand EngageHi Christie! Thank you for your question. Based on what you have shared, we would recommend the Blonde Life Violet Shampoo & Conditioner. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Hi i curently bleached my hair and its a mixture of blonde and brown and it turns orange or yellow, will using this shampoo and a blue conditioner together help with the mixture color in my hair?
- Asked by liv
- Official Answer By Joico - Brand EngageHi Liv! Thanks for your question. Based on what you have shared, we would recommend using the Color Balance Purple Collection. The Color Balance Blue would be too strong of pigment for the blonde. It may turn it an undesirable shade since, yellow + blue = green. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this a sulfate free shampoo?
- Asked by JBarBee
- Official Answer By Joico - Brand EngageHi JBarBee! Thank you for asking! The Color Balance Purple Shampoo is not sulfate free. If you are looking for a Collection that is Free of SLS/SLES sulfates we have the following available: ♡ Blonde Life Violet Shampoo & Conditioner ♡ Defy Damage Protective Shampoo & Conditioner ♡ Colorful Anti-Fade Shampoo & Conditioner ♡ Blonde Life Brightening Shampoo & Conditioner ♡ YouthLock Shampoo & Conditioner Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I wanna keep my hair purple can i use this to maintain
- Asked by T
- Official Answer By Joico - Brand EngageHi T! Thanks for asking. Absolutely! Depending on the level of purple the Blonde Life Violet Collection (lighter purple) or the Color Balance Purple Collection (darker purple) would be helpful to maintain purple hair color. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
So I have like a light blue (navy blue) hair my hair fades to gray to blonde does this purple shampoo & conditioner cancel the yellow out?
- Asked by Jae
- Official Answer By Joico - Brand EngageHi Jae! Thanks for asking. The Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Hi I use your shampoo for my hair but it makes it beyond dry and so many knots that when I brush out my hair I'm basically pulling it hair for how dry the shampoo gets my hair.. is there a reason why it gets dry ? I've tried using it different ways and use it 2 times a week
- Asked by Cristina
- Official Answer By Joico - Brand EngageHi Cristina! Thank you for your question. May we ask, are you using the Color Balance Purple Conditioner or any Conditioner after the Color Balance Purple Shampoo? ✨💕Was this answer helpful to you
- Q
I just had copper highlights put in my hair and I feel like they are to much on the Orange side to me. Will the purple shampoo help? What will it do to my hair if I use it?
- Asked by Christy
- Official Answer By Joico - Brand EngageHi Christy! Thank you for your question. The Color Balance Purple Shampoo will not neutralize orange. However, the Color Balance Blue Collection will help neutralize and brass/orange in the hair. Depending on your current tone and what your desired goal is, we would recommend consulting with your Salon Professional to help you achieve your goal. Hope that helps! ✨💕Was this answer helpful to you
- Q
So I am starting to add blonde to my hair. I just bought the Joico purple shampoo and conditioner and also got the Joico color therapy shampoo and conditioner. I know I'm only supposed to use the purple shampoo when I feel like it needs it but can I use the Joico color therapy shampoo as a "regular shampoo" (daily/every other day) ? On the instructions on the back of the Joico purple shampoo it says use 2 to 3 times a week alternating with a regular shampoo I just didnt know if Joico color therapy would be okay to use as a regular shampoo and if not whats a good shampoo thats safe for colored hair? Thank you!
- Asked by Hanna
- Official Answer By Joico - Brand EngageHi Hanna! Thank you for asking. The K-PAK Color Therapy Color Protecting Shampoo & Conditioner can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
i have a brazilian blow put is this shampoo safe to use?
- Asked by Jannet
- Official Answer By Joico - Brand EngageHi Jannet! Thank you for your question. We would recommend checking with your brand of Keratin Treatment. Depending on the company they may have specific product recommendations to protect the warranty on your Keratin Treatment. Hope that helps! ✨💕Was this answer helpful to you
- Q
What is the ph?
- Asked by Nikki
- Official Answer By Joico - Brand EngageHi Nikki! Thank you for your question. All of Joico’s Shampoos & Conditioners have a pH that mimics the natural pH of hair. Hope that helps clarify. 💕Was this answer helpful to you
- Q
I have a warm brown base and highlights in my hair that are on the warmer side… will this make my highlights look worse?
- Asked by Amber Lee
- Official Answer By Joico - Brand EngageHi Amber Lee! Thank you for your question. The Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde hair. We would recommended pairing the shampoo with the conditioner for best results. But of course, that would be depending on the tone of your highlights and the tone you are trying to achieve. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I am a man with salt and pepper hair in my beard. Recently, my gray, silver, and white strands have taken on a brassy yellowish tone. I would like them to go back to gray, silver, and white. Will this product help with that? Specifically, will it do that without compromising the color of my very dark brown and black hairs that are interspersed with the non-pigmented ones?
- Asked by Rahsaan
- Official Answer By Joico - Brand EngageHi Rahsaan! Thanks for asking. Absolutely! The Color Balance Purple Shampoo is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would highly recommend to use it in combination with the Color Balance Purple Shampoo for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Does it contain sulfates?
- Asked by Rnrgrl
- Official Answer By Joico - Brand EngageHi Rnrgrl! Thanks for asking. Color Balance Purple Shampoo does contain sulfates. At Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! Thanks again for your question! ✨💕Was this answer helpful to you
- Q
My girlfriend recently got blonde highlights that made her brunette hair almost whitish blonde would this help restore the darker tones in her hair?
- Asked by caring boyfriend
- Official Answer By Joico - Brand EngageHi Caring Boyfriend! Thank you for your question. The Color Balance Purple Shampoo is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would not recommend the Color Balance Purple Shampoo for her current white blonde. We would recommend to consult with her stylist to help her achieve her desired results. Hope that helps! ✨💕Was this answer helpful to you
- Q
My hair used to be black/dark brown, now it is heavily white/gray in the front and lots of light brown/dark brown in the back. I don't color my hair but the white/gray looks dull. Is this shampoo & conditioner something that would make my hair shiny again? I currently use Joico Kerapro shampoo and conditioner - love, love, love the scent and how soft my hair feels.
- Asked by GG
- Official Answer By Joico - Brand EngageHi GG! Thank you for your question. The Color Balance Purple Shampoo is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would highly recommend to use it in combination with the Color Balance Purple Shampoo for best results. The Color Balance Purple Collection is recommended for use as needed and is not recommended for daily use. Since the Kerapro Collection has been discontinued, we would recommend the HydraSplash Collection as the replacement for daily use. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
How does this shampoo work on African American hair? In a natural (locs) style?
- Asked by Sharon
- Official Answer By Joico - Brand EngageHi Sharon! Thank you for your question. The Color Balance Purple Shampoo is formulated to eliminate brassy/yellow tones in blonde hair. If you're looking to control those unwanted tones it would be perfect. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Leaves My Hair Platinum :)
It's my first time having blonde highlights and this purple shampoo has kept the yellow tones out of my hair. :) I'm addicted to keeping my hair platinum blonde. I'll let it get to champagne blonde at the most. But unfortunately my colorist didn't not bleach my bangs as long as the rest of my hair,...
Most Helpful Critical Review
Hair loss!
I loved this product before the change. So I bought it again. I used it 1 time, again 1 time, and 2 days after while brushing my hair in the shower I noticed so much hair loss! My hair air dried and I couldn't help but notice how much thinner my hair felt. It was all I could focus on. I already have...
134 results
Does Not Clean!
Hair Type Wavy Hair
Bought this brand to try since they were out of my normal brand and this was a NO! My hair would smell musty only 2 days after washing. I have been washing my hair only once a week for yearsssss now with no issue since my hair is often colored and I do a double wash. This is not actually cleaning your scalp and hair!!!!! Switched back to my normal brand and my hair is back to smelling great.
Joico Color Balance Purple Shampoo
I bought the small size to make sure it was a product I was pleased with. I am so pleased I bought the large bottle. It makes the gray parts of my hair shine. I use it every 2 weeks so not to over-saturate my strands with the purple dye. Highly recommend for gray, salt & pepper gray hair!!!!
ABSOLUTELY DO NOT BUY
Bro. I genuinely don't know how they get away with selling this. I used once and it absolutely wrecked my hair. It did nothing for the brassiness/yellow in my highlights, and furthermore, sucked the life right out of my head. I rarely leave any kind of review. Furious.
I would buy this again
Love the product
love this shampoo!
got rid of the brassy tones almost immediately! I will definitely continue using this shampoo!