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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
Living Proof Clarifying Detox Shampoo deeply cleanses hair, removing product + pollution buildup, excess oil, and heavy metals deposited from hard water.
Benefits
- Improves color vibrancy
- Helps keep hair cleaner, longer*
- Cream to lather formula that deeply cleanses without stripping hair
- Removes product + pollution buildup, excess oil, and heavy metals deposited from hard water
- Resets hair to a clean slate for optimal treatment effectiveness
- Protects against discoloration from chlorine
- Reveals soft, shiny, manageable hair
- For all hair types
- *When used with Living Proof conditioner
Key Ingredients
- Magnetic polymer: Acts like a magnet by attracting product buildup and removing it from hair.
- Gentle surfactant blend: Sweeps away pollution particles and sebum.
- Naturally derived chelating agent: Removes heavy metal buildup caused by hard water.
- Activated charcoal: Detoxifies hair by absorbing odors and impurities.
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
- PETA-certified cruelty-free, vegan, color safe, and safe for chemically treated hair.
Use weekly in place of your regular shampoo. Apply to wet hair. Lather. Wait 1-2 minutes then rinse. Follow with a conditioner or mask.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Cetearyl Alcohol, Glyceryl Caprylate/Caprate, Cetyl Alcohol, Cetyl Stearate, Charcoal Powder, Betaine, Sodium Cocoyl Alaninate, Tetrasodium Glutamate Diacetate, Hydroxyphenyl Propamidobenzoic Acid,Sodium Polystyrene Sulfonate, PEG-5 Ethylhexanoate, Glyceryl Stearate, Isostearyl Isostearate, Stearic Acid, Potassium Cetyl Phosphate, Glycerin, Steareth-20, PEG-75 Stearate, Trideceth-9, Ceteth-20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Fragrance/Parfum, Sodium Hydroxide, Propanediol, Ethylhexylglycerin, Hydroxyacetophenone, Linalool, Hexyl Cinnamal, Citronellol, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 126Wavy Hair
- 102Straight Hair
- 20Very Curly Hair
Most Helpful Positive Review
Love
Gifted by living proof. Title: Refreshing Clarification: A Review of Living Proof's Clarifying Shampoo Living Proof's Clarifying Shampoo offers a revitalizing experience for your hair care routine, providing a thorough cleanse that leaves your locks feeling refreshed and rejuvenated. As someone who ...
Most Helpful Critical Review
I wanted to love this shampoo
I just used this Clarifying Detox Shampoo for the first time today after receiving a bottle from Living Proof in exchange for an honest review. To begin with, my hair has always been fine and thin. Plus my scalp is oily because I'm very active. So basically some strong shampoos can easily make my ha...
764 results
Horrible!
I am really perplexed by all the positive reviews. This shampoo made my hair feel like straw! I generally only condition from my ears down but there was no way I could even attempt to brush out my hair without deeply conditioning from root to end. In addition, I couldn't get much of a lather so it took a lot of product to do all my hair.
As someone with sensitive skin I would not repurchase
Hair Type Wavy Hair
It says "gentle" cleanse in the description however from my experience it's pretty stripping. I used it every 5-7 washes but everytime my scalp was bone dry and itchy. I have notoriously sensitive skin and this was unfortunately a no. :(
A hard No
I received a travel size sample of this shampoo and was looking forward to using it. I normally use a detox shampoo weekly. This is the worse shampoo I've ever used, in the shower my hair felt like straw and I couldn't get a brush through mt hair I had to use a deep conditioner bond repair treatment to add moisture back to my hair. I immediately threw what was left in the trash.
It will cause hair loss if you have sensitivities
Hair Type Wavy Hair
Avoid avoid avoid. This was recommended to me by an Ulta employee and after using it once, I had 10x shedding. I've never had this happen with any clarifying shampoo.
This stuff is GOOD!
I have very hard water where I live and I use this once a week to get the minerals out. I have an oily scalp and my hair is so soft and easy less oily now!